
Web and Social Media Strategist
Washington D.C. Metro Area

Web and Social Media Strategist
Washington D.C. Metro Area
I am a social media junkie. With over 11 years in web design, development and marketing, I have enjoyed working with non-profits and associations as well as small-medium sized businesses. While most of my experience has been in custom application development, web design and strategic web development, my current interest is in social media, particularly how it can be leveraged within non-profits.
social media strategies, non-profit management, web 2.0
(Privately Held; 11-50 employees; Internet industry)
February 2007 — Present (1 year 6 months)
Beth Jackson launched her first website in 1995 and hasn't looked back. In 1998 she founded Web Strategies Internet Solutions LLC and began a long and exciting career in technical project management. Although her background is in technical development for educational associations and non-profits, she has also managed large-scale projects for corporations and government agencies in the metro DC area. Beth has experience in project management, web development and design, marketing, business strategies and e-commerce. Over the years, she has also gained experience in non-profit management, environmental waste, computer sales, tabloid writing, newspaper circulation, dog parenting & training, Texas Hold 'em and classical violin. Beth's motto is "If you're not having fun, you should do something else" and she tries to incorporate it into her work and home life. An active member of the pet community, Beth is President and Founder of GoodDogz.org, Inc., an animal welfare education non-profit.
(Sole Proprietorship; Myself Only; Retail industry)
July 2005 — Present (3 years 1 month)
Beth Jackson created Wet Nose Willy's to offer the best in premium, hip dog products in a fun and interactive online environment. In addition to providing chic products for your pet, we also offer a variety of premium services including a gift registry, gift wrapping, personal shopper services and pet party packages.
We believe that giving back to the community is important, so Willy will donate a portion of every sale to help homeless dogs.
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
October 2003 — Present (4 years 10 months)
GoodDogz.org is a 501(c)(3) non-profit organization dedicated to educating potential dog owners on dog selection and care and supporting the efforts of rescue groups. We believe that by assisting with good dog-owner matches, we'll give each family the best opportunity for a life-long relationship with their new dog and help to keep dogs out of shelters.
(Public Company; 1001-5000 employees; GCI; Newspapers industry)
April 2002 — June 2007 (5 years 3 months)
Responsibilities included designing web pages, drafting functional specifications for new web applications, managing large departmental technical projects, developing new web site initiatives, managing alliance partner projects and database development.
(Self-Employed; Myself Only; Internet industry)
June 1998 — February 2007 (8 years 9 months)
Since 1995, Beth Jackson has been designing and developing online solutions for large corporations, small businesses and non-profit organizations. Her extensive background in technical project management has given her clients security and peace of mind throughout the life cycle of their project's development.
(Privately Held; 11-50 employees; Internet industry)
April 2000 — April 2001 (1 year 1 month)
Responsibilities: managing client expectations while maintaining strategic alliances, providing web consulting services to strategic partners, assessing the client's technical needs and defining needs to developers and support team, gathering technical requirements and drafting specifications, programming in HTML using Dreamweaver primarily in a UNIX environment, completing testing objectives and usability studies, developing, drafting and reporting budgets and costs, developing and implementing project plans, corresponding with clients and technical vendors via personal meetings, conference calls and email, negotiating costs with outsourced firms, maintaining project-flow through full-cycle, completing projects within budget and exploring company revenue opportunities through alliance partnerships in the educational industry.
(Privately Held; 51-200 employees; Market Research industry)
June 1998 — April 2000 (1 year 11 months)
Responsibilities: reviewing data for accuracy, ongoing training of support personnel, producing custom reports in MS Access using specified data sets, assisting clients and the media with data queries, assisting team with development of more efficient tools, assisting Director with data issues, assisting in development of new look/content for web site and developing new capabilities for online interactive tools.
English 1989 — 1991
social media, blogging, podcasting, WIKIs, online fundraising, non-profit management, custom application development, animal welfare, business development, tattoos
Reston Chamber of Commerce, Vienna-Tysons Regional Chamber of Commerce, DC Web Women, Fairfax Chamber of Commerce, NTEN, HSUS, ASPCA, Women Who Tech, LinkedIn Colleague
Three-Time USA TODAY Jewell Award Winner - 2003, 2004, 2007
Article in Fundraising Success Magazine - January 2008