Bertrand Raoult

Current

Independent International Sales & Marketing Consultant at Bertrand Raoult Consultants

Past

Management Consultant at SAS Institute Australia
Sales & Marketing Manager for Australia and New Zealand at Welcome to Europe EEIG
Deputy Manager at Hibernia Tours

Senior Group Executive at Irish Welcome Tours
Development consultant at Tucaya Excursiones
Marketing & Sales Manager - France at Brittany Ferries

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Education

Macquarie University - Graduate School of Business
Weller Business School

Recommended

9 people have recommended Bertrand

Connections

148 connections

Industry

Leisure, Travel & Tourism

Bertrand Raoult’s Summary

An executive role or consultancy appointment for a customer centered company, utilizing my strong marketing management experience, my sound commercial, sales and networking skills and my belief in providing excellent customer service.
15 years international management experience in the Tourism & Travel industry, in France, Spain, Ireland, Latin America and Australia, complemented by a MBA at MGSM, one of the top 100 Business Schools in the world

Bertrand Raoult’s Specialties:

.Excellent people management, leadership and teamwork skills. Demonstrated ability to build and motivate marketing, sales and support teams effectively through empathy, active listening, coaching, mentoring, mediation and development
.Strong capacity to appreciate situations holistically and to solve problems creatively
.Proven track record of growth and profitability, and in establishing and managing executive level client and channel relationships
.Fluency in French, English and Spanish

Bertrand Raoult’s Experience

Independent International Sales & Marketing Consultant

Bertrand Raoult Consultants

(Leisure, Travel & Tourism industry)

April 2009 — Present (8 months)

In these troubled times, SMEs are often deeply involved in sorting out their short term imperatives in order to assure their survival. However, signs are starting to appear that better times might be around the corner, and it is now time for companies to focus on their medium to long term strategies, in order to benefit from the recovery.

I offer my 15 years experience in the Tourism and Travel industry to help companies adopt a long term vision, by assisting them in setting their strategies. Which are the customers they should focus on? How should they position themselves to be unique in targeting these customers? What are their sources of advantage? What are the benefits their customers are looking at? These are a few of the questions that I can help companies to answer, as a prerequisite to the implementation of marketing campaigns.
Management Consultant

SAS Institute Australia

(Privately Held; Information Technology and Services industry)

September 2008 — December 2008 (4 months)

Consulting Internship for SAS Institute Australia, with a mission to analyse and identify the reasons for the company’s customers’ churn and to provide recommendations in order to improve its performance in this aspect.
•Performed in-depth qualitative and quantitative analysis of the factors that can influence customers to cancel their renewals of SAS products, through internal and external interviews, data mining and statistical analysis.
•Developed detailed Case Studies on five companies that recently cancelled part or totality of their SAS licences.
•Identified five major cancellation reasons and provided recommendations to SAS management.
Sales & Marketing Manager for Australia and New Zealand

Welcome to Europe EEIG

(Leisure, Travel & Tourism industry)

September 2006 — November 2007 (1 year 3 months)

Welcome To Europe provides destination management services across Europe, through its two partners, Adeltur (Rome, Italy) and Hibernia Tours (Dublin, Ireland), serving Tour Operators, Travel Agents, Incentive Houses and other travel industry mediators worldwide.
•Responsible for the marketing strategy of the Australian and New Zealand markets. Identify opportunities for business growth through market analysis, segmentation, targeting, positioning and conception of the value proposition
•Creation and distribution of marketing tools
•Active field sales activity, negotiation and development of collaboration agreements
•Represent the organization at major events, trade fairs and workshops. Expand relationships with European Tourism Boards
Deputy Manager

Hibernia Tours

(Leisure, Travel & Tourism industry)

February 2005 — August 2006 (1 year 7 months)

Hibernia Tours is a member of Welcome To Europe and provides Incoming Tour Operating services in Ireland.
•Effective management of the administration and operation team, including recruitment of temporary and full time staff, development and implementation of individual role definitions, training, motivation, process definition, quality standards and budget
•Supply chain management, including supplier’s selection, rates and conditions negotiation, quality and service definition, package creation, execution and control
•New product and services development through active sourcing and creative bundling
•Growth strategy definition and implementation, including analysis and targeting of potential new markets, and development of the value proposition
•Manage all aspects of Client Services. Negotiate and develop key account plans, covering pricing, conditions, contracts, customer relationships and after sales, in line with growth and profit margin objectives
Senior Group Executive

Irish Welcome Tours

(Leisure, Travel & Tourism industry)

January 2004 — January 2005 (1 year 1 month)

Irish Welcome Tours is Ireland’s third largest destination management company, providing a full range of services for FITs, groups, incentives, events and conferences to leading tour companies and operators worldwide.
•Organization of group tours, including transport, accommodation, guiding and entertainment
•Key accounts management, including sales, customer relationships and development of the value proposition and payment conditions. Pricing and contract conditions for all quotations and tender submissions
•Match high levels of service, flexibility and customer satisfaction with sales and profit margin objectives in a highly competitive environment
•Assisting general management on key issues related to the French and Spanish markets
•Management and training of casual staff
Development consultant

Tucaya Excursiones

(Leisure, Travel & Tourism industry)

August 2002 — February 2003 (7 months)

Tucaya is a leading Incoming tour operator based in Caracas and Panama City, and provides FIT, groups and Incentive services in Venezuela, Panama, Costa Rica and Florida on a global basis. The company is renowned for its emphasis on creativity, dependability and tailored services.
•Provide advice and information to senior management to enable them to formulate the strategic direction of the company with respect to its growth and diversification
•Assess the company’s operations, including supply chain and internal processes
•Analyze current and potential markets, and research of possible new destinations
•Formulation of the value proposition in line with the strategic positioning
Marketing & Sales Manager - France

Brittany Ferries

(Privately Held; 1001-5000 employees; Maritime industry)

December 1994 — July 2002 (7 years 8 months)

Brittany Ferries operates routes between France, the UK, Ireland and Spain. It is the leading ferry operator on the western channel, transporting over 2.5 million passengers per year, as well as the leading tour operator for self drive holidays to these destinations.
Sales & Marketing Manager May 1999 - Jul 2002 •Define the business strategy, develop and implement the marketing plan to ensure final results
•Directly manage a team of 15 people, including recruitment and training of sales executives and product managers
•Optimize the pricing strategy by implementing yield management as well as fluid pricing systems
•Negotiate contract conditions, partnership and incentive agreements with key customers, tour operators, national accounts and travel agency networks
•Build and execute a CRM strategy to deliver customer insights and revenue opportunities
Deputy Manager – French Incoming dept - Dec 1997 - Apr 1999 Tourism Coordinator – Spain - Dec 1994 - Dec 1997

Bertrand Raoult’s Education

Macquarie University - Graduate School of Business

MBA , Management, Marketing, Finance , 2008 — 2008

Activities and Societies:

Captain of the MGSM 2008 Movember team
Weller Business School

Undergarduate Diploma , Business , 1989 — 1996

Additional Information

Bertrand Raoult’s Interests:

Harley Davidson and off-road driver-guide in the Sydney area (casual)

Bertrand Raoult’s Groups:

Captain of the MGSM Movember 2008 team. The Movember movement raises awareness and funds for the Prostate Cancer Foundation of Australia and Beyondblue: the national depression initiative.

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