Bertrand Leseigneur

Past

• Project manager at Echangeur (Galeries Lafayette group)

Education

• Université Paris 2 Panthéon Assas
• IHEDN

Recommended

8 people have recommended Bertrand

Connections

237 connections

Industry

Marketing and Advertising

Bertrand Leseigneur’s Summary

Online Marketing professional with experience in social media, PPC, SEO and SEM....and ready to help you.

Bertrand Leseigneur’s Specialties:

• Marketing, web technology, Web 2.0, online media

Bertrand Leseigneur’s Experience

• Project manager

  Echangeur (Galeries Lafayette group)

  (Information Technology and Services industry)

  October 2001 — May 2007 (5 years 8 months)

  •Research on Innovative New Technologies
  -Conducted ongoing research and monitoring of technological advancements including Internet, new media, blogs, Web 2.0 etc.
  
  •Strategic Partnerships Creation
  -Managed the strategic creation of over 30 diverse partnerships including Microsoft, Google, SAP, SAS, Inxight…
  
  •Project Management
  -Managed the partner relationship
  -Initiated and strengthened contact between customers and partners
  
  •Presentation of Marketing Uses of Technologies
  -Provided presentations on technological innovations to various European and international companies in the services, industrial, banking and retail sectors. (ie Nestlé, Danone, Tesco, L'Oréal...)
  -Created and conducted demonstrations around companies' uses of new technologies and business intelligence. This included personalized customer offers based on fingerprint identification, tracking of products using the RFID technology and the innovative uses of Google Earth to communicate with customers.

Additional Information

Bertrand Leseigneur’s Interests:

Business intelligence, marketing, fitness industry

Bertrand Leseigneur’s Groups:

ECR France on RFID, Dallas Blue

•    InterFrench
•    Blue: The DallasBlue Business Network (25,000+ members)
•    FrenchWeb.fr - le groupe des professionnels du net francophone
•    Action & Sport Innovators
•    Link to New York
•    Blog
•    Sports Marketing and PR Pros
•    Sports Marketing
•    Sports Marketing 2.0
•    Friends of the United States of America
•    Chief Marketing Officer (CMO) Network
•    Professional Athlete Network™
•    Sports Business
•    Sport 2.0
•    InvitesWelcome.com (Open Networkers)
•    Online Marketing Network
•    Social Media Marketing
•    Sports Industry Network™
•    Tweeple
•    NEW YORK CITY
•    Self-Service & Kiosk Association
•    Fitness and Health Professionals
•    Fitness and Wellness Stakeholders and Professionals
•    Blonde2.0
•    Fitness Trainers and Coaches
•    The International Francophile Professional Network
•    OTYS France - Technologie recrutante
•    marketinghealth
•    Interfrench New York