
Social Media Director
Paris Area, France

Social Media Director
Paris Area, France
>President of KdbPartners : Social media Management (strategy, monitoring & editing blogs+twitter),
-Design CEO & Brands Digital Identity;
-Design & manage customised restricted social networks online
-Coaching individuals in Workshops to create & manage their blog to meet partners.
>4 years as Marketing Director in media analysis powered by Datops textanalytics technologies.
>Board Member of OBOBS (French association dedicated to prevent child obesity)
>7 years as an entrepreneur for online marketing applications, business intelligence consulting and internet solutions.
13 years of experience in International group in charge of marketing and communication strategy and operations for retail applications. Competitor benchmarking with online expertise.
Fluent in : English, Portuguese and Spanish. Mother language : French
Bertrand holds a Major in Marketing with a BA from the Paris IX Dauphine University (France)
Blog Designer powered by blog analysis and reports in following Ind. Sectors:
Life Sciences, Banking, Energy, Luxury & IT products.
(Online Media industry)
September 2008 — Present (1 year 3 months)
-Radiobroadcast columnist
-Blog designer and editor for corporate companies...
-Radio and TV producer for blogs
-Text Analytics Advisor for reputation management
-Guest Speaker for Business intelligence
(Media Production industry)
October 2005 — Present (4 years 2 months)
Co-founder of Adintext : online solutions to advertise on content. Increase publishers' revenues and visit duration. Lift Advertisers ROI.
Online portal on vozavi.com
(Publishing industry)
December 2005 — July 2008 (2 years 8 months)
-TextAnalytics technology and media analysis for corporate businesses
-Strategic Planning
-Marketing communication : Keynote speaker, tradeshows
-Marketing coordination with North America, Africa and Europe Business units
-Internet manager
-Training manager
(Privately Held; 51-200 employees; Information Technology and Services industry)
September 2003 — November 2005 (2 years 3 months)
Text Analytics software in ASP application
Media analysis
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 1997 — April 2003 (6 years 1 month)
Business development for online marketing and communication strategy for '98 Football World Cup, Connectworld, Yves Rocher, Vendome, Noos, Wanadoo, Bijoux Burma, Coliposte, Ministry of Defense, National Federation of perfumes, Suez, B2L BBDO,...
(Public Company; 10,001 or more employees; CAP; Management Consulting industry)
March 1996 — April 1997 (1 year 2 months)
Knowledge management Strategy.
In charge of business intelligence strategy.
(Public Company; 10,001 or more employees; SLB; Consumer Electronics industry)
April 1988 — March 1996 (8 years )
In charge of Smartcard business retail applications (retail, bank, telecom, utilities, security markets).
US market penetration.
Competitor monitoring system between seven countries in 1990.
(Public Company; 10,001 or more employees; BNP; Banking industry)
June 1986 — December 1987 (1 year 7 months)
In charge of a marketing strategy for M&A issues.
Master , Finance - Marketing , 1979 — 1983
Understanding new comers from companies into online social network or potential new comers, social business examples, fencing, tennis, diving