Steve Bertolacci

Current

Director of Search Strategies at Dominion Enterprises - For Rent Media Solutions

Past

Director of Product Development at Dominion Enterprises - For Rent Media Solutions
Operations Manager at Dominion Enterprises
Web Design Manager at Trader Publishing Company

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Education

Old Dominion University

Recommended

2 people have recommended Steve

Connections

285 connections

Industry

Internet

Websites

Steve Bertolacci’s Summary

Directs and oversees all aspects of For Rent Media Solutions' objectives and goals in regards to increasing site traffic and user to lead conversion through organic and other non-paid means. Researches new traffic streams, industry trends, and product enhancements that align with the goals of the organization. Lays out the goals and over-arching strategy for how FRMS changes the websites to increase market share and quality. Relies on analytic assessment, extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Reports to the Director of Marketing.

Steve Bertolacci’s Specialties:

Search Engine Optimization, Search Engine Marketing, Strategic Planning, Competitive Analysis, User Interface Design, Trend Analysis

Steve Bertolacci’s Experience

Director of Search Strategies

Dominion Enterprises - For Rent Media Solutions

(Privately Held; 5001-10,000 employees; Internet industry)

June 2007 — Present (2 years 7 months)

Directs and oversees all aspects of For Rent Media Solutions' objectives and goals in regards to increasing site traffic and user to lead conversion. Researches new traffic streams, industry trends, and product enhancements that align with the goals of the organization. Lays out the goals and over-arching strategy for how FRMS changes the websites to increase market share and quality. Relies on analytic assessment, extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Reporting to the Senior Director of Engineering.
Director of Product Development

Dominion Enterprises - For Rent Media Solutions

(Privately Held; 5001-10,000 employees; Internet industry)

July 2006 — June 2007 (1 year )

Directs and oversees all aspects of For Rent's product development policies, objectives, and initiatives. Researches new products, product enhancements, and product redesign that align the product development function with the goals of the organization. Evaluates the potential and practicality of products in development. Demonstrates expertise in a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Reports to the For Rent General Manager.
Operations Manager

Dominion Enterprises

(Privately Held; 5001-10,000 employees; Information Technology and Services industry)

November 2005 — July 2006 (9 months)

Establishes, plans, and administers the overall policies and goals for the information technology department. Analyzes the needs of departments and establishes priorities for feasibility studies, systems design and implementation to develop new and/or modify the company's information processing systems. Generally manages a group of exempt and nonexempt employees, and consultants. Relies on experience and judgment to plan and accomplish goals. Reports to the CTO.
Web Design Manager

Trader Publishing Company

(Privately Held; 10,001 or more employees; Graphic Design industry)

June 2002 — October 2005 (3 years 5 months)

The Web Design Manager for Trader Publishing Company and TraderOnline.com position was responsible for all aspects of the graphic design, layout, front-end coding (XHTML), user interface, and analytics for all website properties. As the manager of this team, I lead the group as the company grew in revenue and size.