Stanislas Berteloot

Current

• Marketing Director at KDS

Past

• Regional Director EMEA at ACTE (Association of Corporate Travel Executives
• Communication Manager at KDS
• Communication Director at Etexx

• Business Development Director at Bermudes RP
• Communications Manager Europe / Asia at ILOG
• Research Coordinator at Reuters

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Education

• University of Maryland

Recommended

26 people have recommended Stanislas

Connections

500+ connections

Industry

Computer Software

Stanislas Berteloot’s Summary

After 15 years working for IT companies, I have developed a strong track record in operational and strategic marketing, with particular expertise in e-commerce and travel sector businesses.

As a U.S. educated French national, I have a highly international outlook and extensive experience of working across cultures and geographic markets.
Flexible and proactive, I bring to my company a broad range of technical skills, proven credentials in demand creation, digital marketing and experience of delivering successful international marketing campaigns in support of sales development.


Contact me at stan@berteloot.com

Stanislas Berteloot’s Specialties:

Marketing , Online Corporate Travel & Expense Solutions, communication, press relations, association management, marketing director, public relation, lobbying, csr, demand creation, lead generation, telesales

Stanislas Berteloot’s Experience

• Marketing Director

  KDS

  (Privately Held; 51-200 employees; Computer Software industry)

  November 2005 — Present (4 years 2 months)

  > Reporting to the General Manager – managed a team of three – annual budget €500 K.
  
  Marketing: Consolidated company's positioning in France, Germany, the UK and the USA.
  * Deployed SalesForce.com for the worldwide sales team.
  * Set up and managed a new marketing and sales operation in Sweden following a market study.
  * Conceived a website designed to capture qualified leads (700 per month).
  * Supported sales activities with creative marketing techniques, including Search Engine Optimization, Web-based seminars (+ 150 attendees), opinion surveys, blogs, interview video clips.
  * Led KDS's user group and channeled client feedback on product and strategy
  Communication: Boosted press coverage. Raised the company's profile as an acknowledged leader.
  * Led repositioning of the company as a provider of expense management solutions.
  * Innovative PR campaigns
  * Company spokesperson: contact for journalists and analysts.
  * Spoke on behalf of company at major industry events

• Regional Director EMEA

  ACTE (Association of Corporate Travel Executives

  (Public Company; 1001-5000 employees; Non-Profit Organization Management industry)

  September 2004 — November 2005 (1 year 3 months)

  Regional Director, Europe Middle-East & Africa (EMEA)
  Global business travel association – 2,500 members
  
  > Independent Consultant
  
  Sales, Finance and Administrative Management: Increased revenue and reduced operational costs. Tactfully managed relations between board members, headquarters and EMEA members, as well as with global sponsors.
  * Closed over 10 sponsorship deals with international groups in 13 months, including Expedia, Carlson Wagonlit, Amex and RightNow.
  * Established partnerships with four national associations in Europe.
  * Reorganized administrative management of the association (900K € saving per year).
  * Redefined membership value (15% increase of the membership in a year).
  Education Program Management: Planned and managed 11 conferences in Europe, bringing together over 1,700 executives.
  * EC lobbying activities: led taskforces on issues including data privacy, sustainable development and GDS deregulation.

• Communication Manager

  KDS

  (Privately Held; 51-200 employees; Computer Software industry)

  April 2001 — September 2004 (3 years 6 months)

  > Reporting to the Marketing Director
  
  Communication & Field Marketing: Created and managed the department.
  * Corporate Communication: Visual identity (logo, graphical guide, datasheets and web site).
  * Hired a Technical Writer and established the documentation department.

• Communication Director

  Etexx

  (Privately Held; 51-200 employees; Computer Software industry)

  May 2000 — April 2001 (1 year )

  Textile market place – 80 employees
  
  > Reported to the General Manager
  International PR: Developed and implemented a strategic communications program for France, Germany, Italy, Spain, the UK and the USA, successfully positioning the company and driving sales.
  * Conducted RFPs for five agencies. Managed and coordinated press activities.
  * Collaborated on the Business Plan for a second funding.
  * Managed trade shows attendance in France, Italy, Germany and USA.

• Business Development Director

  Bermudes RP

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  September 1999 — May 2000 (9 months)

  High-tech PR agency – 15 employees
  > Reported to the CEO
  Sales and management: New Business Development responsibility. Managed 10 press attachés.
  * HR: Developed internal training through which customers were invited to train the consultants.
  * Designed a collaborative software product for press contacts management.
  * Created all sales & positioning tools, including brochures and website.
  * Strategic management of global clients, including ILOG, Inktomi, Nettoll, Oracle and Portal Software.

• Communications Manager Europe / Asia

  ILOG

  (Public Company; 501-1000 employees; ILOGY; Computer Software industry)

  August 1995 — September 1999 (4 years 2 months)

  Provider of enterprise-class software components and services – turnover 50 M€, 480 employees
  > Reported to the Marketing Director – managed a three-person team
  Communication: Created the marketing writing department.
  * Managed customer films, including ADP (France), Chrysler (USA) and POSCO (Korea).
  Press Relations: Transformed Corporate Communications from a reactive function to strategically oriented proactive business tool. Outsourced PR in Europe and launched the Singapore PR dept. Managed investor and analyst relations function.
  * Raised the company's profile in the daily and business press: increased coverage by 70 %.
  * Led financial communication for listing on the Nouveau Marché.
  * Coached executives in media relations

• Research Coordinator

  Reuters

  (Public Company; 1001-5000 employees; RTRSY; Newspapers industry)

  December 1993 — August 1995 (1 year 9 months)

  > Reporting to the Editor
  
  Department coordination: News monitoring, interviews and research

Stanislas Berteloot’s Education

• University of Maryland

  BA , Journalism , September 1990 — July 1992

  College Park, Md., U.S.A.
  College of Journalism: Minor in Political Science

  Activities and Societies:

  Diamondback Newspaper staff