Bernard Moon

Current

• Managing Director at Lunsford Group
• Board of Advisors & Board of Directors at various technology startups

Past

• Co-Founder & Co-Organizer at Open Web Asia
• Co-founder, VP of Business Development, & Board of Directors at GoingOn Networks
• Director of Strategic Planning / Independent Agent at Innotive / Others

• Founder & Partner at Nexus Capital
• Director at iRG Limited
• Co-founder & VP of Business Development & Marketing at HeyAnita Korea
• Co-founder & VP of Corporate Development at ViewPlus
• Summer Associate at Chicago Tribune
• Fellow at Coro Foundation
• Legislative Liaison at Illinois Department of Rehabilitation Services
• Cook & Food Taster at Arby's

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Education

• University of Southern California
• Columbia University - School of International and Public Affairs
• University of Wisconsin-Madison

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Recommended

5 people have recommended Bernard

Connections

500+ connections

Industry

Venture Capital & Private Equity

Bernard Moon’s Summary

Bernard is Managing Director of the Lunsford Group, which is a private holding company consisting of entities in technology, media, research & consulting, health care, and real estate. Previously, he was Co-founder and VP of Business Development at GoingOn Networks, a social media platform for companies and organizations. He led their product development where BusinessWeek recognized the GoingOn platform in their "Best of the Web" list for 2007. He continues to serve as an advisor and also serves as an advisor to Innotive (interactive multimedia platform) and Privy.net (social network/travel resource for Asian influencers).

Previously, he was Director of Strategic Planning & Sales at Innotive Corp. Prior to this, Bernard was a Director at iRG, a leading boutique investment bank in Asia, where he focused on Telecommunications- Media-Technology companies.

Prior to iRG, Bernard was VP of Business Development & Marketing at HeyAnita Korea, a leading voice portal and solutions provider, which was joint venture between Softbank and HeyAnita, Inc. Bernard was responsible for establishing strategic and content partnerships and helping to build the company from its conceptual stage to a 54-person operation. Additionally, he assisted in the closing of the company's two rounds of financing totaling $14.5 million. Prior to HeyAnita, Bernard was Co-Founder and VP of Strategic Development for View Plus, a video-on-demand company where he helped build the company from its concept stage.

Additionally, he gained experience in the strategic planning unit of Digital City Chicago, a partnership with the Tribune Co and AOL. He also served as a legislative liaison to Governor Jim Edgar of Illinois.

Bernard completed a post-graduate fellowship with the Coro Foundation. He received his MPA in Telecom and New Media Policy from Columbia University and a BA in English and Psychology from the University of Wisconsin-Madison.

Bernard Moon’s Specialties:

entrepreneurship, helping other entrepreneurs, startup advice, company building, capital raising, business development, corporate planning, strategy, video-on-demand, wireless, online gaming, web 2.0, software-as-a-service, blogging, social networking, korea, china, and asia market entry.

Bernard Moon’s Experience

• Managing Director

  Lunsford Group

  (Venture Capital & Private Equity industry)

  March 2008 — Present (1 year 9 months)

  The Lunsford Group is a private holding company consisting of entities in technology, media, research & consulting, health care, investment boutique and real estate. The operation – augmented with consulting – has served such distinguished clients as Apple Computer, Herman Miller, Sears, Roebuck and Co., BuyDirect.com, TRW, Eastern College, Joy Manufacturing, World Vision, Malaysian Industrial Development Agency (MIDA) and the Brunei Investment Agency.
  
  • Advises the management teams of our various investment holdings on strategy, business development and finance. When necessary will serve as an interim executive or project lead
  • Appointed interim CEO of Hibox Technology, a virtual receptionist technology company.
  • Appointed interim VP of Business Development at InsideWork, a media company focused on the crossroad of faith and business.
  • Project lead in the development of multi-billion dollar infrastructure project in Africa.
  • Development team member of a 600-acre business park. Mixed-use project that will consist of 8.2 million square feet of office, industrial, and hospitality product at an all-in cost of $2 billion.

• Board of Advisors & Board of Directors

  various technology startups

  (Internet industry)

  May 2004 — Present (5 years 7 months)

  • Advisor to GoingOn Networks, a B2B social media platform. (11/07-present)
  
  • Advisor to Innotive, an interactive multimedia software company based in Seoul, Korea. (05/04-present)
  
  • Advisor to Privy.net, a social network/travel resource for Asian & Asian American influencers. (11/08-present)
  
  • Advisor to a stealth online gaming company (10/09-present)
  
  • Volunteer reviewer for the National Telecommunications and Information Administration's $4.7 billion Broadband Technology Opportunities Program, which seeks the deployment of broadband infrastructure in unserved and underserved areas and to encourage sustainable adoption of broadband service. (08/09-present)
  
  • Advisor & Board of Directors member at Fidgt, a Web 2.0 and social networking address book based in Los Angeles. (Advisor, 09/05-present. Director, 03/08-07/09)
  
  • Advisor to Qbox, an online music tagging and utility tool based in the Bay Area. (11/07-10/09)

• Co-Founder & Co-Organizer

  Open Web Asia

  (Internet industry)

  April 2008 — October 2008 (7 months)

  Open Web Asia '08 (http://www.openwebasia.com) was the first truly pan-Asian web event. It was initiated by Chang Kim (Google) and involved many people from the Open Web Asia Workgroup (http://www.openweb.asia), which is a network of premium blogs focused on the Asian web industry. The idea for the conference was spurred by a desire to create a high quality, informative and practical conference focused on the Internet and mobile industry in Asia. All co-organizers operate this conference on a volunteer basis.

• Co-founder, VP of Business Development, & Board of Directors

  GoingOn Networks

  (Internet industry)

  December 2004 — October 2007 (2 years 11 months)

  GoingOn is an on-demand, social media platform for companies and organization. Provides robust publishing tools, social networking, and various community management features to empower companies to build online communities. Built the company from a concept to execution. Wrote the business plan, created the business model, and led all transaction processes of from company formation to venture capital financing. Managed all human resource, financial and legal operational duties.
  • Secured 12 strategic partnerships for product development and marketing with various technology companies in advertising, search, analytics, and infrastructure.
  • Assisted in sales and account management, such as the closing of Forbes.com.
  • Led product development through where BusinessWeek recognized the GoingOn platform in their "Best of the Web: Social Networking Tools" list for 2007.
  • Assisted in fundraising and secured $950,000 million in seed capital from Armada Investment Group.

• Director of Strategic Planning / Independent Agent

  Innotive / Others

  (Computer Software industry)

  August 2003 — April 2004 (9 months)

  Rich media, interactive software company with clients such as BMW, Nike, CBS News, and NASA. Retained to lead entry into U.S. market, assist in overall sales, and to help develop company strategy. Identified flaws in their business model and initiated wholesale changes from a customized software product to an off-the-shelf product. Currently serves on Innotive’s advisory board.
  
  April 2003 - February 2004
  Signed as a capital raising agent for a bulge-bracket firm’s Asia investment banking group. For various deals, such as a $100 million capital raise for a new digital animation studio.
  
  December 2003 - March 2004
  Signed as a capital raising agent for a $200 million movie fund based in Asia & Australia. Unique movie fund with a production pipeline, a partnership with a leading talent agency, and strong team (e.g. producers from The Lord of the Rings series)

• Founder & Partner

  Nexus Capital

  (Privately Held; 1-10 employees; Venture Capital & Private Equity industry)

  April 2002 — April 2003 (1 year 1 month)

  Failed first-time fund effort trying to raise capital in depressed economic conditions and concerns over the environment in North Asia, such as the North Korean crisis. Developed business plan, secured and identified sources of dealflow in China and Korea, and organized the team and advisors for an early-stage venture capital fund in Asia.

• Director

  iRG Limited

  (Privately Held; Information Technology and Services industry)

  March 2001 — April 2002 (1 year 2 months)

  Developed business and client relationships for a leading boutique investment bank focused on telecommunications, media, and technology (TMT) companies. Founded by #1 banking team in ex-Japan Corporate Asia, and #2 in Corporate Asia, in 2000 by Institutional Investor.
  
  • Secured mandates and was responsible for the majority of business development and sourcing in Korea
  • Built expertise and network in TMT industries such as data centers, online gaming, wireless, and broadband

• Co-founder & VP of Business Development & Marketing

  HeyAnita Korea

  (Privately Held; Computer Software industry)

  February 2000 — February 2001 (1 year 1 month)

  Built a company from ground up to 54 employees. Launched a new voice technology platform and information service. Led marketing & advertising, and business development teams. Developed business plan and financial modeling for goal setting, and created corporate partnerships, such as MasterCard Korea and Korea Telecom.
  
  • Established the joint venture operations of HeyAnita Inc. and Softbank, a leading venture capital firm. Core team from ViewPlus, Inc. was recruited for this effort.
  • Closed two financing rounds totaling $14.5 million, including $7.5 million during an economic downturn, which led to its profitability and $14 million in revenue.

• Co-founder & VP of Corporate Development

  ViewPlus

  (Telecommunications industry)

  June 1998 — January 2000 (1 year 8 months)

  Built company from concept to execution. Wrote business plan and helped develop business model for a multi-cast video-on-demand service targeting cable and satellite TV industries. Managed establishment of company, patent application process and other legal and financial duties. ViewPlus was admitted into Garage.com's "Heaven" (investor and entrepreneur matching service), where less than 2% of companies were accepted.
  
  • Secured partnerships with Oracle, Scientific-Atlanta, Liberate, and others to support prototype development and service deployment
  • Closed $600,000 of angel funding and secured financing of $33 million

• Summer Associate

  Chicago Tribune

  (Public Company; 10,001 or more employees; TRB; Online Media industry)

  May 1997 — August 1997 (4 months)

  Summer position during graduate school. Assisted in the strategic planning and rollout of 10 new suburban “virtual communities” within Digital City Chicago , a joint venture of the Tribune Co. and AOL. Also worked on the marketing and development of the Tribune’s online self-publishing tool.

• Fellow

  Coro Foundation

  (Non-Profit; Non-Profit Organization Management industry)

  August 1995 — May 1996 (10 months)

  One of 48 selected nationwide for a post-graduate leadership program and placed in its St. Louis site. Training emphasized organizational analysis, critical thinking, project management, and group theory. Notable alumni such as Senator Dianne Feinstein, Congressman Jerry Lewis, Congressman Vic Fazio, Congressman Anna Eschoo, and Governor Tim Kaine (Virginia).
  
  • In-depth inquiry of various leadership and management styles by interaction with leaders across society. Such as President Clinton, Vice President Gore, Secretary Albright, Governor Mel Carnahan, John McDonnell (McDonnell Douglas), and Ben Edwards (A.G. Edwards).
  
  • Completed assignments and projects in business, government, labor, media, and non-profit sectors. Created the strategic plan for the St. Louis Community Information Network (CIN), a web-based information system for the City of St. Louis. Consulted Interactive Systems Incorporated on the viability of their interactive television project.

• Legislative Liaison

  Illinois Department of Rehabilitation Services

  (Government Agency; 10,001 or more employees; Government Relations industry)

  December 1993 — June 1995 (1 year 7 months)

  Analyzed legislation relevant to the department: disability, education, and healthcare issues. Presented the governor’s policies to related interest groups and state legislators for public policy formation.

• Cook & Food Taster

  Arby's

  (Public Company; 10,001 or more employees; Food & Beverages industry)

  June 1988 — July 1988 (2 months)

  Best summer job in my youth. Developed the artful skill of making sandwiches at one of the best fast food chains in the world. Worked there and afterwards I eat the food with full confidence. I loved horsey sauce on potato cakes and giant roast beef sandwiches with Arby's sauce.

Bernard Moon’s Education

• University of Southern California

  Fellowship , NetKAL Fellow (Center for Asian-Pacific Leadership) , 2007 — 2007

• Columbia University - School of International and Public Affairs

  MPA , Telecom & New Media Policy , 1996 — 1998

• University of Wisconsin-Madison

  BA , English & Psychology , August 1989 — December 1993

  Activities and Societies:

  Volleyball club team, Korea American Student Association, ADVANCE (political/social issues organization), Korean American Students Conference (co-chair)

Additional Information

Bernard Moon’s Interests:

U.S. politics, nonprofit work, high-tech, wireless, software, video-on-demand, online gaming, video games, video game playing, eating, cooking, and getting fat.

Bernard Moon’s Groups:

TEDster, Coro Center for Civic Leadership (San Francisco, CA, Board of Directors), Center for Bioethics and Culture (San Ramon, CA, Board of Directors), Shih Yu-Lang Central YMCA (San Francisco, CA, Board of Managers), Liberty in North Korea (D.C., Board of Advisors), Mirae Foundation (New York, NY, Board of Directors), N.A.A.C.P-Springfield, IL (former board member)

•    Executive Suite
•    Coro National Alumni Association
•    FountainBlue
•    Asia America MultiTechnology Association
•    Facebook.com
•    EEC Global Sustainable Development
•    Private Equity and Venture Capital Group
•    Silicon Valley Fellowship
•    Business 3.0™
•    Bright Ideas & Entrepreneurs
•    Wisconsin Alumni Association
•    China Networking Group
•    Aspen Institute Socrates Society
•    NetKAL
•    CleanTechies Around The World
•    Global Private Equity & Venture Capital
•    Columbia University Alumni Network
•    Startup Specialists
•    GoBigNetwork Startup Community
•    TED
•    The Official John McCain - Sarah Palin 2008 Group
•    Forrester
•    The Talent Buzz
•    The University of Wisconsin-Madison Alumni Group
•    The School of International and Public Affairs (SIPA) at Columbia University Alumni Network
•    TED: Ideas Worth Spreading
•    Bay Area Badgers
•    SEMANTIC SOCIAL NETWORK 2.0 - One World!
•    Coro Leadership Center - St. Louis
•    Clean-Tech Investor Summit
•    Churchill Club
•    Prediction Markets Cluster
•    Columbia University China Group
•    Time Out Conference
•    US Policy on China & the Rest of the World Group
•    My China B2B Market Club
•    TEDx San Francisco Bay Area
•    Global Silicon Valley
•    Corporate Planning & Global Industry Segmentation
•    JobsDirectUSA
•    UpMo Professionals Network
•    IVY GROUPS - The Professional Network for Ivy League Alumni
•    IVY GROUPS: Computer, Internet & Telecommunications
•    IVY GROUPS: Financial Services
•    Liaise

Bernard Moon’s Honors:

Notable op-eds:
"Is your product a “must have” or “nice to have”?" VentureBeat, October 13, 2009
"Startup Fundraising 101" Venturebeat, July 8, 2009
"Tech Trends for 2009 — This Time Global" Venturebeat, Dec. 24, 2008
"Want to be the next Google? Create enduring values" VentureBeat, Sept. 17, 2008
"Twitter, Tina Fey, and the Future of Micro-Blogging," Mashable, May 15, 2008
"Coming Soon: Nontrepreneur Nation," Private Equity HUB, April 21, 2008
"U.S. tech trends for 2008," VentureBeat, December 20, 2007
"Life after Facebook, and the coming 'Dark Period',” VentureBeat, October 4, 2007
"Building The Perfect Team," AlwaysOn, August 17, 2005

Bernard Moon’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch