Ben Zipkin

Current

Director, Digital Strategy at Cambridge BioMarketing

Past

Prinicpal, and Director of Strategy at RDVO, Inc.
Independent Consultant (Self-employed)
Director, Interactive Marketing at Renaissance Worldwide

Producer at Digitas
Interactive Marketing Specialist at Arthur D. Little, Inc.

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Education

University of New Hampshire

Recommended

2 people have recommended Ben

Connections

367 connections

Industry

Information Technology and Services

Websites

Ben Zipkin’s Summary

Ben is the director of digital strategy and Cambridge Biomarketing Group, a leading independent healthcare communications firm located in Cambridge, MA.

Ben Zipkin is formerly the founder of RDVO, which was acquired by Cambridge BioMarketing in 2009.

Ben is a seasoned business strategist, information architect, researcher, digital marketer, and design specialist with over twelve years of experience delivering results for leading clients around the globe.

Ben was been instrumental in growing RDVO from a loose collection of freelancers to one of the top user experience firms in the Northeast with an impressive roster of clients that includes Microsoft, Kodak, Monster.com, Abbott Laboratories, Procter & Gamble, Fidelity Investments, Polaroid, and Genzyme.

His work at RDVO resulted in more than a dozen significant industry awards including two Webby Awards, eight MITX awards (including Best of Show), and recognition from Communication Arts and I.D. Magazine. Ben also serves as an advisor to several venture capital firms, marketing agencies, and early-stage technology companies.

Ben was featured in Computerworld Magazine as a “Top-100 Innovator” for his work on the Arthur D. Little Extranet System. He was part of the team that captured Hatch Awards for the Kraft Interactive Kitchen and the L.L. Bean ecommerce site.

Prior to founding RDVO, he held management positions at global corporations including Arthur D. Little, Digitas, and Renaissance Worldwide where he oversaw major initiatives for IBM, Intel, Kraft Foods, CMGi, the US Postal Service, and LL Bean.

Ben attended the University of New Hampshire and completed graduate coursework at Cambridge University, UK in the fields of advanced communications and statistics. He is a member of MITX, The Usability Professionals Association, the Information Architecture Institute, SEMPO, and the Meet the Makers Collaborative.

Ben maintains a blog at benzipkin.com.

Ben Zipkin’s Specialties:

biotech marketing, pharmaceuticals marketing, User interface development, human factors engineering, internet marketing, website design and development, web marketing analytics, search engine optimization, site strategy, web technologies, multimedia, new technologies

Ben Zipkin’s Experience

Director, Digital Strategy

Cambridge BioMarketing

(Privately Held; Marketing and Advertising industry)

October 2009 — Present (2 months)

RDVO was acquired by Cambridge BioMarketing in 2009. I now oversee all digital strategy and manage the company's online services division.
Prinicpal, and Director of Strategy

RDVO, Inc.

(Privately Held; Internet industry)

July 2000 — October 2009 (9 years 4 months)

Founder and principal at RDVO, a leading interactive design firm in Boston, MA.
Independent Consultant

Self-employed

(Self-Employed; Myself Only; Internet industry)

June 1999 — June 2000 (1 year 1 month)

Worked as an independent consultant, focusing on project management, project strategy, product development, and web strategy for leading companies including CMGi, iCast Corporation, Benchmarking Partners, Rhodia, and Surgency.
Director, Interactive Marketing

Renaissance Worldwide

(Public Company; 1001-5000 employees; RENS; Management Consulting industry)

July 1998 — June 1999 (1 year )

Managed all Interactive marketing intiatives for leading professional services firm. Oversaw team of 8 designers and developers. Managed rollout of external website, intranet, and knowledge management application.
Producer

Digitas

(Public Company; 1001-5000 employees; DTAS; Information Technology and Services industry)

September 1997 — May 1999 (1 year 9 months)

Produced and project managed a wide portfolio of websites and interactive marketing projects for clients including Kraft Foods, IBM, Intel, and L.L. Bean.
Interactive Marketing Specialist

Arthur D. Little, Inc.

(Privately Held; 501-1000 employees; Management Consulting industry)

September 1994 — July 1996 (1 year 11 months)

Worked with marketing team to plan, develop, launch, and support the corporate website and other web-based marketing applications.

Ben Zipkin’s Education

University of New Hampshire

BA , English, Journalism , September 1990 — May 1994

Activities and Societies:

Student Newspaper, Short Fiction Award Winner