Ben Wills

Current

• CEO, Co-Founder: ontolo at Ben Wills Consulting
• Online Marketing Consultant at Self Employed (Self-employed)

Past

• Vice President of Operations at Fortune Interactive
• Director of Search Marketing at WebSourced / KeywordRanking.com / MarketSmart Interactive

Education

• The University of Texas at Austin

Recommended

3 people have recommended Ben

Connections

173 connections

Industry

Online Media

Ben Wills’s Summary

I currently run a link building company called ontolo (ontolo.com), which uses a proprietary technology solution for finding relevant, valuable, and highly likely link prospects in your industry.

Since 2001, I have been involved with online marketing and with the growth of the largest search marketing company in the world (at the time: KeywordRanking.com) as well as the Vice President of Operations in a search marketing startup that had profits on a cash basis of 25% with 23 employees after 9 months. Both companies had very different philosophies and values which also has provided a wide range of experience in the field of search marketing agencies and search marketing campaigns.

My interest has always been in all forms of online marketing and with my career changing in the direction of consulting, I now have the flexibility to work with many different campaigns at many different companies.

Combining development experience that goes back to the late 90s with intimate online marketing knowledge that comes from working on thousands of campaigns, I have co-founded a new company that provides consistently-performing link prospecting and outreach services. For more information, visit http://ontolo.com/

Ben Wills’s Specialties:

Link building, search engine optimization, search engine marketing, social media optimization, social media marketing, SEO, SEM

Ben Wills’s Experience

• CEO, Co-Founder: ontolo

  Ben Wills Consulting

  (Marketing and Advertising industry)

  July 2008 — Present (1 year 5 months)

  We specialize in technology-based link prospecting, and highly-personalized link outreach management. Our technology crawls the web in your industry and discovers Relevant, Valuable, and High-Potential link partners.
  
  http://www.ontolo.com

• Online Marketing Consultant

  Self Employed (Self-employed)

  (Self-Employed; Writing and Editing industry)

  November 2006 — Present (3 years 1 month)

  I provide search engine optimization services for small and medium sized businesses, all the way through to enterprise-level businesses.
  
  Combining a development background with performing search engine optimization campaigns for thousands of clients at sizes all the way up to multiple multinational Fortune 100 organizations, I have key advantages over other consultants in the form of proprietary, specialized SEO applications and an uncommon level of experience.

• Vice President of Operations

  Fortune Interactive

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2005 — October 2006 (1 year 1 month)

  Designed and implemented Search Marketing services. Directed and implemented practices to achieve a customer and employee focused service delivery.
  
  1. Designed Search Marketing services and trained all levels of the organization to understand key sales concepts and service delivery.
  2. Designed service and operations organizational structure, performance standards and incentives, leading to an 85% client renewal rate in an industry where 50% is average.
  3. Directed cultural initiatives to increase employee performance, morale, dedication and innovation.
  4. Implemented and managed internal collaboration and information systems. This included the corporate web server, technology server, Apache security, corporate email, workstations, internal Wiki, discussion forums, corporate intranet and a series of basic tools/APIs to improve output and efficiency. In one specific instance, time spent on our single most time-intensive task was reduced by 50%.

• Director of Search Marketing

  WebSourced / KeywordRanking.com / MarketSmart Interactive

  (Public Company; 51-200 employees; THK; Marketing and Advertising industry)

  August 2001 — May 2005 (3 years 10 months)

  Led operations through an accelerated period of growth and change as the organization expanded its investment in operations and customer service
  1. Developed and implemented a strategy for operations and client services structure changes for increased campaign performance, scalability and efficiency.
  2. Designed, developed and implemented high-end and global search engine marketing services based on the growing needs of Fortune 500 clients.
  Responsible for assisting the Interactive Advertising division in market research and alternative service offerings. This led to the development of a PPC Management service and department.
  3. Responsible for the growth, training and development of the operations and service department from four employees to over 25 over a period of three-and-a-half years.
  4. Drove the expansion of the depth of services offered to our clients based on client needs and competition in their markets.

Ben Wills’s Education

• The University of Texas at Austin

  Computer Science, Liberal Arts 1999 — 2000

Additional Information

Ben Wills’s Interests:

* Advanced Link Building Services * Search Marketing * Social Media Marketing * Business Operations

Ben Wills’s Groups:

•    Austin High-Tech

Ben Wills’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch