Ben Wills

Current

• Owner: ontolo Internet Marketing Strategies at Ben Wills Consulting

Past

• Vice President of Operations at Fortune Interactive
• Director of Search Marketing at WebSourced / KeywordRanking.com / MarketSmart Interactive

Education

• The University of Texas at Austin

Recommended

3 people have recommended Ben

Connections

149 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Ben Wills’s Summary

I have been an Online/Internet marketer since 2001. I have been integrally involved with the growth of the largest search marketing company in the world (at the time: KeywordRanking.com) as well as the Vice President of Operations in a search marketing startup that had profits on a cash basis of 25% with 23 employees after 9 months. Both companies had very different philosophies and values which also has provided a wide range of experience in the field of search marketing agencies and search marketing campaigns.

My interest has always been in all forms of online marketing and with my career changing in the direction of consulting, I now have the flexibility to work with many different campaigns at many different companies.

Ben Wills’s Specialties:

Link building, search engine optimization, search engine marketing, social media optimization, social media marketing, SEO, SEM

Ben Wills’s Experience

• Owner: ontolo Internet Marketing Strategies

  Ben Wills Consulting

  (Marketing and Advertising industry)

  October 2006 — Present (2 years 10 months)

  You will likely find that my knowledge and experience will benefit your company in the following areas:
  
  * Social Media Marketing Strategy
  * Social Media Marketing Campaign Execution
  * Organic Search Optimization
  * Search Marketing Strategy Design
  * Corporate Search Marketing Operations Consulting
  
  For more information, feel free to view my website, blog and services at http://www.ontolo.com

• Vice President of Operations

  Fortune Interactive

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2005 — October 2006 (1 year 1 month)

  Designed and implemented Search Marketing services. Directed and implemented practices to achieve a customer and employee focused service delivery.
  
  1. Designed Search Marketing services and trained all levels of the organization to understand key sales concepts and service delivery.
  2. Designed service and operations organizational structure, performance standards and incentives, leading to an 85% client renewal rate in an industry where 50% is average.
  3. Directed cultural initiatives to increase employee performance, morale, dedication and innovation.
  4. Implemented and managed internal collaboration and information systems. This included the corporate web server, technology server, Apache security, corporate email, workstations, internal Wiki, discussion forums, corporate intranet and a series of basic tools/APIs to improve output and efficiency. In one specific instance, time spent on our single most time-intensive task was reduced by 50%.

• Director of Search Marketing

  WebSourced / KeywordRanking.com / MarketSmart Interactive

  (Public Company; 51-200 employees; THK; Marketing and Advertising industry)

  August 2001 — May 2005 (3 years 10 months)

  Led operations through an accelerated period of growth and change as the organization expanded its investment in operations and customer service
  1. Developed and implemented a strategy for operations and client services structure changes for increased campaign performance, scalability and efficiency.
  2. Designed, developed and implemented high-end and global search engine marketing services based on the growing needs of Fortune 500 clients.
  Responsible for assisting the Interactive Advertising division in market research and alternative service offerings. This led to the development of a PPC Management service and department.
  3. Responsible for the growth, training and development of the operations and service department from four employees to over 25 over a period of three-and-a-half years.
  4. Drove the expansion of the depth of services offered to our clients based on client needs and competition in their markets.

Ben Wills’s Education

• The University of Texas at Austin

  Life , Business Startups, Music Event Production, Counterculture, Life Studies, Learning from Mistakes , 1999 — 2001

Additional Information

Ben Wills’s Websites:

• My Company
• My Blog

Ben Wills’s Interests:

* Advanced Link Building Services * Search Marketing * Social Media Marketing * Business Operations

Ben Wills’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch