Ben Smith

Current

• VP Marketing at Polygon Homes Ltd.

Past

• Managing Director / Director of Client Strategy at Mercer Creative Group
• Sales and Marketing Consultant at Ben Smith Inc.
• Retail Marketing Manager at News Marketing Canada

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Education

• McMaster University

Connections

254 connections

Industry

Real Estate

Ben Smith’s Summary

Ben Smith’s Specialties:

Strategy, Ideation, Positioning, Advertising, Business Development, Social Media, Branding, Real Estate Marketing, CRM, Change Agent, General Awesomeness.

Ben Smith’s Experience

• VP Marketing

  Polygon Homes Ltd.

  (Real Estate industry)

  2006 — Present (3 years )

  Oversee day to day operations of marketing group directing managers, coordinators, and strategic partners as it relates to project and corporate marketing.
  
  As a group we launch between 12 - 16 communities a year selling around 1600 homes annually throughout Vancouver's lower mainland. We market concrete highrise, woodframe lowrise, and townhouse product. Polygon has become known for their quality product and extensive and consistent presence in this region including a healthy list of large master planned communities.

• Managing Director / Director of Client Strategy

  Mercer Creative Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2004 — 2006 (2 years )

  Oversaw agency operations including day-to-day operations, client services, business development, strategic planning / positioning etc. in addition to strategic direction of all client initiatives.

• Sales and Marketing Consultant

  Ben Smith Inc.

  (Marketing and Advertising industry)

  2000 — 2004 (4 years )

• Retail Marketing Manager

  News Marketing Canada

  (Public Company; Marketing and Advertising industry)

  1999 — 2000 (1 year )

  Developed in-store marketing solutions (events, demonstrations, merchandising services, coupons, floor graphics, cart advertising, etc) in partnership with national retailers Wal-Mart and Canadian Tire and their vendors/licensees including P&G, Unilever, Pennzoil, McDonald's etc.