
Director of Community Strategy, Alterian/Techrigy SM2
Grand Forks, North Dakota Area

Director of Community Strategy, Alterian/Techrigy SM2
Grand Forks, North Dakota Area
My goal is to provide high level community strategy services. On a professional level I provide extensive resources for community managers. I am also collaborating with others to continue establishing best practices in this emerging field.
I have:
• 10 + years of community building, marketing & PR (2 yrs online)
• Proven success in online engagement and building community
• Demonstrated experience & leadership in cross-functional team collaboration
• Worked internally to influence product development to meet the community’s needs
• Outstanding communication & relationship building skills
• Exceptional time management and organizational skills with attention to details
• Proven ability to handle and prioritize multiple, simultaneous assignments
In addition, I enjoy:
• Providing leadership & mentorship to Community Managers
• Advocating & teaching the use of social media tools
Contact me at conniebensen@gmail.com
community manager, social media, web 2.0, user generated content, education, personal branding, strategy, networking, small business, marketing, public relations, analytics, social media monitoring,
(Privately Held; Computer Software industry)
September 2008 — Present (1 year 3 months)
Providing leadership with a focus on communicating with customers and coworkers.
Working cross functionally with my team to accomplish:
brand building, marketing, PR, QA, product development, customer service, & tech support.
Responsible for creation of marketing doc's & training materials, training staff, creating processes & scaling as necessary, assisting with interviewing staff, managing projects, identifying potential partnerships, initiating communication and building relationships.
(Marketing and Advertising industry)
2008 — 2008 (less than a year)
* Researching & writing industry-related blog posts
* Maintain corporate blogs
* Collaborate with social media manager on social media efforts
* Monitor & provide metrics
* Identify/engage/train internal company participation
* Serve as a potential company spokesperson on blog-related issues
* Engage and motivate authentic voices in the community to foster dialog and awareness of the company’s products
* Be the voice of the customer, and maintain authenticity of communications
* Stay up to date on new social media and strategies and how other organizations and companies are using them
(Public Company; 51-200 employees; ASA; Computer Software industry)
September 2007 — June 2008 (10 months)
Nurture a vibrant community around the ACDSee brand & it's products. Responsibilities include:
- Develop and implement overall community engagement plans based on the marketing strategy for each customer segment
- Ensure that community engagement is both effective and consistent with the organization's image and marketing strategy
- Maintain an online persona that is clearly the voice of ACDSee
- Engage and motivate evangelists to foster dialog and awareness of ACDSee products
- Develop metrics to measure and report progress of community engagement & growth
- Develop and implement feedback loop between customers and ACD Systems to ensure positive customer experiences and customer-focused product development
- Develop and implement comprehensive beta program
- Stay up to date on new community engagement tools and strategies and how other organizations and companies are using them
- Manage the affiliate program
(Public Company; 51-200 employees; ASA; Computer Software industry)
November 2006 — September 2007 (11 months)
Established & built framework for support of communities around the products
Engaged evangelists & provided them with motivation & leadership
Provided & implemented creative marketing solutions
Established & built brand effectively
Utilized social media & WOM techniques
Collaborated with product development & quality assurance teams.
(Non-Profit; 51-200 employees; Libraries industry)
August 1999 — September 2007 (8 years 2 months)
Library administration & supervision of 7 sites
Public relations & outreach for library services
Supervise & provide direction for supervisors & staff under my lead
Provide training in customer relations, technology & utilization of resources
Lead strategic planning for technology at the regional level (21 sites)
Lead & provide direction for two local library boards
Work closely with the City to ensure that their facility & services are utilized to maximum potential
(Educational Institution; 51-200 employees; Education Management industry)
August 1993 — May 1998 (4 years 10 months)
Taught Spanish & Science at the high school level.
(Government Agency; 10,001 or more employees; Law Enforcement industry)
October 1987 — June 1992 (4 years 9 months)
US Customs Inspector on US/Canadian border
BA in Ed , Spanish , 1990 — 1993
B.S. , Math, Physical Sciences , 1984 — 1987
Community Management, Social Media, Web 2.0, Personal Branding, Social Networking, Photography, Digital Scrapbooking