
Chief Community Officer at Techrigy (social media monitoring tool), 2009 SNCR Fellow
Grand Forks, North Dakota Area

Chief Community Officer at Techrigy (social media monitoring tool), 2009 SNCR Fellow
Grand Forks, North Dakota Area
My goal is to provide high level community strategy services. On a professional level I provide extensive resources for community managers. I am also collaborating with others to continue establishing best practices in this emerging field.
I have:
• 10 + years of community building, marketing & PR (2 yrs online)
• Proven success in online engagement and building community
• Demonstrated experience & leadership in cross-functional team collaboration
• Worked internally to influence product development to meet the community’s needs
• Outstanding communication & relationship building skills
• Exceptional time management and organizational skills with attention to details
• Proven ability to handle and prioritize multiple, simultaneous assignments
In addition, I enjoy:
• Providing leadership & mentorship to Community Managers
• Advocating & teaching the use of social media tools
Contact me at conniebensen@gmail.com
community manager, social media, web 2.0, user generated content, education, personal branding, strategy, networking, small business, marketing, public relations, analytics, social media monitoring,
(Privately Held; Computer Software industry)
September 2008 — Present (11 months)
Providing leadership with a focus on communicating with customers and coworkers.
Working cross functionally with my team to accomplish:
brand building, marketing, PR, QA, product development, customer service, & tech support.
Responsible for creation of marketing doc's & training materials, training staff, creating processes & scaling as necessary, assisting with interviewing staff, managing projects, identifying potential partnerships, initiating communication and building relationships.
(Public Company; 51-200 employees; ASA; Computer Software industry)
September 2007 — June 2008 (10 months)
Nurture a vibrant community around the ACDSee brand & it's products. Responsibilities include:
- Develop and implement overall community engagement plans based on the marketing strategy for each customer segment
- Ensure that community engagement is both effective and consistent with the organization's image and marketing strategy
- Maintain an online persona that is clearly the voice of ACDSee
- Engage and motivate evangelists to foster dialog and awareness of ACDSee products
- Develop metrics to measure and report progress of community engagement & growth
- Develop and implement feedback loop between customers and ACD Systems to ensure positive customer experiences and customer-focused product development
- Develop and implement comprehensive beta program
- Stay up to date on new community engagement tools and strategies and how other organizations and companies are using them
- Manage the affiliate program
(Marketing and Advertising industry)
2008 — 2008 (less than a year)
* Researching & writing industry-related blog posts
* Maintain corporate blogs
* Collaborate with social media manager on social media efforts
* Monitor & provide metrics
* Identify/engage/train internal company participation
* Serve as a potential company spokesperson on blog-related issues
* Engage and motivate authentic voices in the community to foster dialog and awareness of the company’s products
* Be the voice of the customer, and maintain authenticity of communications
* Stay up to date on new social media and strategies and how other organizations and companies are using them
(Public Company; 51-200 employees; ASA; Computer Software industry)
November 2006 — September 2007 (11 months)
Established & built framework for support of communities around the products
Engaged evangelists & provided them with motivation & leadership
Provided & implemented creative marketing solutions
Established & built brand effectively
Utilized social media & WOM techniques
Collaborated with product development & quality assurance teams.
(Non-Profit; 51-200 employees; Libraries industry)
August 1999 — September 2007 (8 years 2 months)
Library administration & supervision of 7 sites
Public relations & outreach for library services
Supervise & provide direction for supervisors & staff under my lead
Provide training in customer relations, technology & utilization of resources
Lead strategic planning for technology at the regional level (21 sites)
Lead & provide direction for two local library boards
Work closely with the City to ensure that their facility & services are utilized to maximum potential
(Educational Institution; 51-200 employees; Education Management industry)
August 1993 — May 1998 (4 years 10 months)
Taught Spanish & Science at the high school level.
(Government Agency; 10,001 or more employees; Law Enforcement industry)
October 1987 — June 1992 (4 years 9 months)
US Customs Inspector on US/Canadian border
BA in Ed , Spanish , 1990 — 1993
B.S. , Math, Physical Sciences , 1984 — 1987
Community Management, Social Media, Web 2.0, Personal Branding, Social Networking, Photography, Digital Scrapbooking