Scott Baldwin

Current

Director of Information Architecture at Critical Mass

Past

User Experience Consultant at Habanero Consulting Group
Manager, Web Services at North Shore Credit Union
Instructor, Production Workshops and Pre-Production at Vancouver Film School, Interactive Media

4 more...

Recommended

20 people have recommended Scott

Connections

211 connections

Industry

Internet

Websites

Scott Baldwin’s Summary

I work closely with clients and stakeholders leveraging my expertise in information architecture, user interface design, and usability and deliver compelling user-centered interactive projects that are easy-to-use, extend brands online and drive revenue and customer satisfaction.

I'm also an experienced Internet strategist and web analyst and hold an Award of Achievement in Web Analytics from the University of British Columbia and often help clients leverage web analytics to make better decisions as to where to invest in user-centered work and to help demonstrate the value of user experience.

Scott Baldwin’s Specialties:

Information architecture, interaction design, usability, internet marketing, web analytics, web project management, team leadership and channel strategy development.

Scott Baldwin’s Experience

Director of Information Architecture

Critical Mass

(Privately Held; Marketing and Advertising industry)

2009 — Present (less than a year)

Role: Oversee a broad-based Information Architecture team (permanent and contract staff) located in Calgary, Toronto, Chicago, Atlanta, and New York. Provide IA oversight, planning and delivery support and ensure projects meet client needs and deliver exceptional business value.

Additional Information

Scott Baldwin’s Websites:

Scott Baldwin’s Groups:

Web Analytics Association, Vancouver User Experience Group (VanUE), (AIMS) Association of Internet Marketing and Sales, (IIMA) International Internet Marketing Association, Information Architecture Institute, IXDA, Calgary UX