Online Virtual Shopper Research
Montpellier Area, France
Online Virtual Shopper Research
Montpellier Area, France
(Computer Software industry)
October 2007 — Present (2 years 3 months)
After two years of R&D ACTIPLAY has recently launched ActiSku a 3-D Marketing solution to create real-time 3-D retail outlets to carry out online market research. This allows brands to make important savings in the area of research on packaging and point of sale solutions.
(Privately Held; 1-10 employees; Information Services industry)
January 2006 — October 2007 (1 year 10 months)
logic+intuition is a new web marketing agency which wants entrepreneurs to take control of their own Internet marketing by taking it in-house.
Internet marketing is becoming increasingly important and sophisticated. Many sites delegate important aspects of their marketing to outsiders.
logic+intuition’s straight-forward 3-step process , based on extensive tailor-made market intelligence, defines your target market and aligns your site with it. Powerful linking strategies are then used by the client to connect your site to these markets.
(Privately Held; 1-10 employees; Restaurants industry)
January 2002 — October 2005 (3 years 10 months)
This 90-seat soup bar concept restaurant was in central Paris in the quartier de la Bourse. As well as proposing lunch and dinner, innovative special events such as corporate cooking lessons, press launches and wine tasting nights formed an important part of the original homely atmosphere of the kitchen. From its initial conception, the founder supervised the design phase, found a suitable location and premises and obtained the necessary finance to open and subsequently successfully manage the restaurant.
The idea was simple, create a restaurant in a contemporary style kitchen. Serving simple good quality home-made grub with of course a fully stocked drinks cabinet!
7 days a week, lunch and diner was hard work but great fun, it was in another life!
(Public Company; 10,001 or more employees; Consumer Goods industry)
April 2000 — September 2001 (1 year 6 months)
This position was created to raise the profile of the sales channel internally and externally by acting as an intermediary between the Lipton tea category, marketing and the sales team. This newly created role involved gathering and sharing market information, management of third party suppliers, internal networking and project management for key industry events across the U.K.
Given my retail experience, I was also appointed to the Ch’a tea concept’s strategic development committee.
(Public Company; 10,001 or more employees; Consumer Goods industry)
September 1998 — November 1999 (1 year 3 months)
This senior management position with full P&L responsibility was designed to transform the relationship between Guinness and its strategic partners in Finland, Norway, Austria, the Baltic’s and Iceland. Market specific, cost effective and consumer focussed strategies for all contract distributors was key to developing sales for the region while remaining in control of the different marketing budgets and delivering long-term profitable growth.
(Public Company; 10,001 or more employees; Consumer Goods industry)
January 1997 — September 1998 (1 year 9 months)
Following the successful launch and rollout of the Guinness Irish Pub concept between ’94-97, there was a need to drive profitable growth for key brands through existing and new retail outlets. Working within the confines of a distributor contract, considerable tact and diplomacy were needed to lead Guinness’s own sales development team. A deep understanding of the local marketplace allowed the successful rollout of international marketing initiatives locally.
(Public Company; 10,001 or more employees; Consumer Goods industry)
March 1994 — December 1997 (3 years 10 months)
Responsible for the launch and rollout of the Guinness Irish Pub Concept via Kronenbourg, the Guinness importer for France. The role involved a sell-in of the concept to key players in France using influence to help the opening of 35 retail outlets per annum delivering a 33% increase in Guinness sales by Dec. 1996. To ensure the longevity of the concept, quality control standards were devised and implemented using key account promotional support and systems.
B.A , Economic, French , 1988 — 1992
1980 — 1988
MBA ,
Work still in progress. When I get more than five hours sleep a night I Hope to get back to the books!