Digital Marketeer & Project Manager, Helping Companies Bring In New Digital Projects and Promote Them Online
- Oxford, Oxfordshire, United Kingdom
- Marketing and Advertising
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Experience in SEO, PPC, link building, Google Display Network advertising, Facebook advertising, information architecture, social media marketing. Agency and in-house experience.
Working knowledge of several search engine marketing tools and active participant in the SEO community. Also experience with Adobe CS3&4, HTML, CSS, LaTeX.
Specialties:SEO, PPC, social media, content marketing, copywriting, marketing strategy development
- Online Marketing
- Digital Marketing
- Google Adwords
- Social Media Marketing
- Web Design
- Link Building
- Marketing Strategy
- Project Management
- Project Planning
- Software Project...
- Agile Methodologies
- SEO copywriting
- Blog Marketing
- Social Marketing
- HTML + CSS
- Web Marketing Strategy
- E-commerce SEO
- SEO Audits
- Social Media
- MSN AdCenter
- Web Analytics
- See 15+ See less
Responsible for project managing a range of digital projects, including website builds, on-going platform development, and mobile application builds. Through all projects my objectives were the same: to deliver excellent projects to clients and to protect the Digital Team from impediments.
I introduced the team to daily stand-ups and kanban boards, helping us to improve the management of impediments; increase visibility for the whole team of Purple Frog's project portfolio; and better understand what external suppliers were achieving each day.
I also introduced rapid prototyping and Agile processes, where the team had previously used pure Waterfall processes. This helped the team increase their effectiveness and allowed clients to make decisions more easily: not every client is comfortable with wireframes, so developing a prototype design let them better understand our ideas. It also allowed us to adapt to clients' and suppliers' working styles and needs, especially important in on-going builds.
Also responsible for introducing new digital marketing initiatives to the agency, including marketing strategy creation and SEO consultation and implementation.
As Crown's first Digital Marketing Manager, implemented a number of initiatives in a short space of time, with the aim of identifying new customers, continuing relationships with old customers, and bringing strategic thinking to their marketing. In this role I:
- Benchmarked previous performance
- Set up a new CRM
- Developed customer personas
- Developed the company's integrated online-offline marketing strategy
- Produced the company’s first ever email campaign
- Outlined user journeys for a new website
- Initiated the tender process for that website.
Web design and digital marketing agency. Responsible for SEO, PPC and online reputation management at strategic and day-to-day levels.
Responsibilities include keyword research, SEO and PPC strategy development, on-site optimisation, link building, web analytics data analysis, CRO, client relationship management.
Niche provider of high engagement activity for team motivation based on fencing and focussed on corporate clients. As marketing executive ran PPC campaign, redeveloped website, designed print ads. As instructor worked with other team members to teach fencing skills to corporate clients in team building sessions.
First summer spent in Internal Finance division and second in Products & Marketing. During this time worked with a number of teams, including Management Information Systems and Production Accounts in Internal Finance, and Credit Products and E-Marketing in Products & Marketing.
Having gained my first experience of SEO, spent all of third and final summer standing in for Assistant E-Marketing Development Manager, which position was vacant.
During this time re-designed intranet information architecture for Relationship Management and Resources & Development teams and worked with E-Marketing manager to implement a new intranet template. Worked on re-design of the NatWest Offshore website and website copy for RBS International's representative office in Dubai, also helping Structured Deposits team produce statistical models for returns on their products.
Ongoing improvement of a charity donation and loyalty scheme platform. Launched in 2012, the platform gives charities 100% of the donations made by fundraisers, not charging processing or administration fees to the charities as other platforms do. Fundraisers earn loyalty points, which are used to buy vouchers from businesses signed up to the scheme.
Originally approached as an iterative waterfall build, when I arrived I switched the project to an Agile methodology. Kanban boards and online ticketing of tests allowed the distributed team - at two locations in Spain and one in the UK - to communicate effectively, improved transparency, allowed us to reduce project overheads, and helped us work better with the client on prioritising features. daily scrums were held in the UK and in Spain whenever the project was being worked on, and a weekly scrum-of-scrums between the PMs in England and Spain helped increased transparency for both the development team and the client.
The result was a reduction of release times down from months to four weeks, including implementing a complete change in business model in just two months. Numerous functionality points were addressed, bugs fixed, and plans made for future sprints. Transparency was improved for the client, and their natural tendency to inject urgent feature requests into the team's workflow was stablised; this helped reduce impediments and so increased the success of our realses in the eyes of the client while also reducing delays.
- Google AdWords Individual Qualificaion
- Google Analytics Individual Qualification
Major research project: "Novel Radio Astronomy Techniques for Investigating the 21cm Hydrogen Line"
Research review: "Scale Relativity: The Geometry of Quantum Mechanics, Chaos and Gravity"
Awarded Students Union Crest for dedication to fencing club 2009.
Served as Secretary, Men's Captain, Assistant Coach and Armourer of college fencing club. Social Secretary of Physics Society.
Activities and Societies: Fencing Club, PhySoc, Circus Skills Society, Insanity Radio, Creative Writing Society
- playing bass,
- current affairs
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