Ben McKay

Current

SEO Manager at Mediaedge
SEO Consultant at Greensplash Communications Agency
Search Marketing Consultant at Bourn Design

SEO Consultant at http://www.justmeandmy.com
Freelance SEO Consultant at Scratch Media
Freelance Search Marketing Consultant at Just Me and My

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3 more...

Past

Search Engine Marketer, Online Marketing Manager at CheapTents.com and more...
Campaign Manager at Caudwell Children's Charity
Corporate Fundraiser, PR & Marketing Support at 15 May School, Vietnam

Financial Sales Executive at HFC Bank
Marketing Executive at Skills Holidays
Summer Management Trainee - Internship at Jeld-Wen

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3 more...

Education

University of Manchester - Manchester Business School
University of Nottingham - Nottingham University Business School

Recommended

3 people have recommended Ben

Connections

278 connections

Industry

Internet

Websites

Ben McKay’s Summary

SEO, SEM, Social Media, PPC - read more at:

http://www.justmeandmy.com/about

and

http://twitter.com/yetanotherben

Join my SEO & Social Media Group:

http://www.linkedin.com/groups?gid=1165657&trk=hb_side_g

Ben McKay’s Specialties:

Web analytics, copywriting, keyword research and competitiveness analysis, information architecture, link-building, and getting excellent results in optimising websites for search engines and user conversions...simple!

Ben McKay’s Experience

SEO Manager

Mediaedge

(Public Company; WPPGY; Marketing and Advertising industry)

February 2009 — Present (11 months)

Currently working on various search marketing projects including SEO and social media.
SEO Consultant

Greensplash Communications Agency

(Internet industry)

September 2008 — Present (1 year 4 months)

Managing SEO projects for client sites and advising work on their own sites.
Search Marketing Consultant

Bourn Design

(Internet industry)

June 2008 — Present (1 year 7 months)

Writing client proposals, managing client sites and writing about SEO here: http://www.bourndesign.co.uk/blog/
SEO Consultant

http://www.justmeandmy.com

(Internet industry)

September 2006 — Present (3 years 4 months)

Working in search engine marketing, I find ethical ways to market websites to search engines using SEO and PPC. In essence, I help avoid those just me and my .com situations!
Freelance SEO Consultant

Scratch Media

(Internet industry)

September 2006 — Present (3 years 4 months)

Advising on web design and development for search engine friendliness and optimisation. Factors included site structure, information architecture, keyword research and competitive analysis at depth.
Freelance Search Marketing Consultant

Just Me and My

(Internet industry)

September 2006 — Present (3 years 4 months)

I take on a whole host of search marketing projects on behalf of agencies and through my own contacts, this includes PPC accounts, web development for SEO, online PR, and other factors of off-site search marketing. http://www.justmeandmy.com/
Search Engine Marketer, Online Marketing Manager

CheapTents.com and more...

(Internet industry)

June 2007 — February 2009 (1 year 9 months)

SEO and PPC activity for CheapTents.com and WalkandRamble.co.uk - impressive successes with an established website and a new website respectively.
Campaign Manager

Caudwell Children's Charity

(Non-Profit; 51-200 employees; Fund-Raising industry)

September 2006 — June 2007 (10 months)
Corporate Fundraiser, PR & Marketing Support

15 May School, Vietnam

(Public Relations and Communications industry)

February 2006 — July 2006 (6 months)

Here in Saigon, I worked on various projects raising funds for a school and home for children without homes and in extreme need for care.

Key responsibilities:
- Setting-up meetings with corporate decision makers and getting child sponsorship and large-scale event sponsorship.
- Promoting events after negotiating free advertising space in various publications.
- Supporting the organsisation of fundraising and profile-raising events, being a public face for the projects that we worked on, attending high profile Consulate parties and networking events.
Financial Sales Executive

HFC Bank

(Public Company; 1001-5000 employees; Banking industry)

August 2005 — February 2006 (7 months)

HFC is part of the HSBC Group.

Here, I managed customer's finances and prepared financial products suitable for there needs.
Marketing Executive

Skills Holidays

(Information Technology and Services industry)

June 2003 — August 2005 (2 years 3 months)

Managing a marketing budget of £70,000, along with various online communciations.

Key responsibilities:
- Marketing planning / strategy development
- Delivering marketing plan
- Managing marketing communication; above- and below-line communications: online, events, outdoor, press and magazine advertising.
- Providing creative input into marketing decisions.
Summer Management Trainee - Internship

Jeld-Wen

(Privately Held; 10,001 or more employees; Building Materials industry)

June 2003 — September 2003 (4 months)

Provided exceptionally creative and cost-reduction ideas for the manufacturing processes of Jeld-Wen's bespoke doors. Estimated time-saving: 15%+.

Worked with a management team involved in the mass-productions process review, developing new methods to build mass-produced doors at reduced costs. Estimated cost-saving: 5%.

Ben McKay’s Education

University of Manchester - Manchester Business School

Professional Development in E-Marketing - Chartered Institute of Marketing , SEO, Online Advertising, Usability, Web Analytics, Converting Online Traffic , 2007 — 2008
University of Nottingham - Nottingham University Business School

In-Company Business Management Degree (Hons) , Business, Marketing, Law, Management, Finance , 2001 — 2004

900+ people apply for this course each year of which there is a rigorous selection process. I was one of the fortunate 24 accepted onto this in-company degree - a style of course only mimicked by one other University at the time.