Benjamin Joffe

Benjamin Joffe

CEO of +8* | Mobile & Internet Innovation Arbitrage in China/Japan/Korea | 9 years in Asia | Fixer & ROI Plumber @ Cmune

China

Current
  • Independent Professional at Keynote speaker (Self-employed)
  • Owner & Chief Editor at +8* Publishing
  • Partner at Comteg
Past
  • Consultant - Team Leader at Jitex
Education
  • Beijing Language and Culture University
  • ETP Korea
  • Institut national des Langues et Civilisations orientales
  • Universite Claude Bernard Lyon 1
  • Ecole Centrale de Lyon
Connections
500+ connections
Industry
Information Technology and Services
Websites

Benjamin Joffe’s Summary

CEO of +8*, the leading cross-market strategic consultancy covering the 3 most actives mobile and Internet countries in Asia: China, Japan and South Korea.

Clients include telecom, Internet and mobile service companies, investment firms, media and advertising companies. China and Korea invented movable types hundreds of years before Gutemberg, what would your business look like with a few years advance on services concepts or business models?

+ Leading expert on Japan/China/Korea for mobile & Internet services and innovations with over 9 years continuous experience in the 3 countries.

+ Regular Keynote/Panelist/Moderator in industry events (ITU Asia, eComm, Ad-Tech, Red Herring, Asia Venture Capital HK, China Mobility Conference, etc.). Over 20 speaking engagements in 2008.

+ Selected among "China's TOP 100 Mobile Industry Influencers" in 2007 and 2008.

+ Recent presentations:
http://www.slideshare.net/plus8star/slideshows

+ Frequently quoted in various online and offline media (The Economist, CNN.com, AdAge, Asian Business Leaders, YLE, Interfax, etc.)

+ Recent videos:
http://media.smh.com.au/?rid=38179 (Facebook vs. Asian SNS @ Media08 conference in Sydney)
http://cn.chinaontv.com/video_player.php/video/8852 (China's Internet innovations @ ChinICT conference in Beijing)

+ Others +
- Founder and organizer of Mobile Monday Beijing
- Senior expert for the European Delegation to China
- Published the first detailed study on QQ and Cyworld, respectively China's and Korea's leading online communities.
- Monthly columnist on Asian innovation in the Chinese business magazine "Asian Business Leaders"
- Speaks fluently: English, Japanese, French and some Mandarin, Korean and Spanish

Benjamin Joffe’s Specialties:

Asian innovation, SNS, mobile, Internet, business models that work, stereotypes deconstruction, cross-cultural innovation, techno-anthropology, social networks, virtual worlds, FMC, Web 2.0 in Asia, 3G services, mobile TV, cyworld, mixi, mobile game town, sk telecom, tencent, qq


Benjamin Joffe’s Experience

  • Partner

    CMUNE

    (Privately Held; Internet industry)

    December 2007Present (2 years )

    CMUNE is the "third place" we lost somewhere in the modern world. I direct demo videos, water plants and work on biz models, human network and distribution.

  • Co-Founder & Organizer

    Mobile Monday Beijing

    (Non-Profit; 1-10 employees; Information Technology and Services industry)

    September 2005Present (4 years 3 months)

    Founding and organizing of China's leading monthly information and networking event for mobile industry professionals.

    Mobile Monday Beijing typically gathers 100~200 participants around 3~5 speakers on a given wireless-related topic.

    Since its start in March 2006, membership grew over 2,000 members and 1,000 companies.

    Join us at www.mobilemondaybeijing.com !

  • Founder & CEO

    +8* | Plus Eight Star

    (Privately Held; Information Technology and Services industry)

    September 2003Present (6 years 3 months)

    Leader cross-market innovation consulting company for mobile and Internet services in Asia.

    We identify mobile & Internet best practices in advanced markets (JP/KR/CN), strip them from their cultural layer and use them to accelerate our clients' business in their home market.

    Clients: Telcos, Internet & mobile players, media & ad agencies, VCs and entrepreneurs (e.g. Deutsche Telekom, Orange, China Mobile, Adidas, Sands Capital, etc.)

  • Independent Professional

    Keynote speaker (Self-employed)

    (Self-Employed; Myself Only; Internet industry)

    September 2003Present (6 years 3 months)

    ++ Regular Keynote / Speaker / Moderator / Panelist in mobile & Internet events (Red Herring Asia, China Mobility Conference, Mobile 2.0, China Web 2.0 Conference, Ubiquitous Computing Conference, etc.)

    ++ Senior expert for the European Delegation to China on mobile, Internet and e-commerce to support the evolution of Chinese regulations.

    ++ Selected among "China's TOP 100 Mobile Industry Influencers" in 2007

  • Owner & Chief Editor

    +8* Publishing

    (Online Media industry)

    August 2003Present (6 years 4 months)

    +8* | Plus Eight Star offers unique insights into the best practices of digitally advanced markets such as Korea, Japan and China.

    Published case studies:

    (1) Inside QQ | Lessons from China's leading online community
    300 million accounts, 523 MUSD revenues in 2007
    PDF, 185 pages, 3,000 USD

    (2) Inside Cyworld | Lessons from South Korea's leading social network
    20 million accounts, 200 MUSD in 2007
    PDF, 190 pages, 2,000 USD

    (3) Mobile Music Best Practices from Japan & Korea
    PDF, 150 pages, 3,000 USD

    Free samples ("sharing is caring")
    http://www.plus8star.com/Inside_QQ_Sample.pdf
    http://www.plus8star.com/Inside_Cyworld_Sample.pdf

  • Partner

    Comteg

    (Privately Held; 11-50 employees; Online Media industry)

    August 2003Present (6 years 4 months)

    Partner for China for the Online Media consulting expert Comteg.

    COMTEG.COM is a consultancy focused on Online Advertising, Media Measurement and Publishing. COMTEG's consulting services are Strategy Formulation, Market Entry and Industry Political Initiatives. We operate in Europe, The Middle East & Asia. The I-COM (International Conference on Online Media Measurement) is a global initiative in the form of a conference, aiming to solve the Media Measurement issues facing the Online Media Industry via international cooperation, information sharing and solutions.

    Specialties:

    Online Media Measurement (see blog http://comteg.com/omblog), Online Advertising, Online Publishing, Association Leadership, Board Representation, Business Strategy

  • Representative for Korea/Japan

    Newt Games

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    September 2003December 2004 (1 year 4 months)

    Pioneering location-based entertainment services for mobile phones
    Business development and strategy for Japan and Korea.
    Still awesome product and idea today.

  • Market Analyst

    France Telecom Japan

    (Public Company; 10,001 or more employees; Telecommunications industry)

    September 2001August 2003 (2 years )

    Market, Technology, Strategy analysis on the Japanese and Korean mobile markets.

  • Technology Licensing Manager

    France Telecom Japan

    (Public Company; 10,001 or more employees; Telecommunications industry)

    September 2001August 2002 (1 year )

    Responsible for France Telecom patent and software portfolio in Japan. Major contract concluded for Video over IP software and codecs.

  • Consultant - Team Leader

    Jitex

    (Privately Held; 11-50 employees; Market Research industry)

    December 1999August 2001 (1 year 9 months)

    Market and technology reports on various sectors in Japan, including transportation (railway, automotive), energy (fuel cells, wind turbines), IT (mobile and internet services)


Benjamin Joffe’s Education

  • Beijing Language and Culture University

    Mandarin Chinese 20052006

  • ETP Korea

    EC-sponsored Korean Business and Language Course (9 months) March 2004November 2004

  • Institut national des Langues et Civilisations orientales

    Japanese language and culture (2nd year level) 19992000

    Japanese Language Proficiency Test Level 2 in Dec. 2000

  • Universite Claude Bernard Lyon 1

    MS , Acoustics , September 1998September 1999

  • Ecole Centrale de Lyon

    MS , Engineering , September 1994September 1999

    Activities and Societies:
    Major: general engineering
    Minor: corporate strategy and Japanese language

Additional Information

Benjamin Joffe’s Websites:

Benjamin Joffe’s Interests:

languages & cultures, martial arts, philosophy

Benjamin Joffe’s Groups:

ECL Association, ETP, China Entrepreneurs, Mobile Monday

  •    FrenchWeb.fr - le groupe des professionnels du net francophone
  •    The Media Group - Production, Exhibition, Broadcast and 3D
  •    Metaverse
  •    Gaming People - The Gaming People Expert Network (+9.500)
  •    Viadeo.com
  •    MobilOpen :: the mobile business group
  •    GamesProducers
  •    Association of Virtual Worlds
  •    Serious Games
  •    ETP
  •    3dWeb (MMO, virtual worlds ..)
  •    Speakers and Panelists
  •    Virtual Worlds Professional
  •    FREE ONLINE MMORPG & MMO GAMES | MMO hub.org
  •    Casual Games
  •    Game Developers
  •    World Gaming Executives
  •    Tokyo 2.0
  •    Mobilists (Innovators in mobile industry - 3900+ members)
  •    Le Mobile 2.0
  •    Professional Second Lifers
  •    Centrale Lyon Alumni
  •    ad:tech
  •    Video Gaming Industry Executives
  •    Unity
  •    SLinked
  •    Alumni ETPK
  •    Entrepreneur Association of Tokyo
  •    Virtual Worlds and Gaming Professionals
  •    Serious games people
  •    INVEST IN JAPAN
  •    Social Media Marketing Intelligence
  •    In-Game Advertising
  •    Web 3.0 Applications
  •    Future Social Media
  •    VirtualWorlds
  •    Virtual Worlds Roadmap
  •    Mobile VAS and Content - Professionals
  •    Mobile Monday APAC
  •    Game Payments
  •    Futures of Entertainment
  •    Gaming Professionals in China
  •    Kids MMOG and Virtual Worlds
  •    3D Social Games & Applications
  •    Mobile Monday Beijing
  •    Web Wednesday - Beijing
  •    MEF Asia - Mobile Entertainment Forum
  •    Geeks On A Plane

Benjamin Joffe’s Honors:

Voted among China's Top 100 Mobile Industry Influencers in 2007 and 2009.
Shorinji Kempo Tokyo Tournament 2002-2003, 1st place (kyu, 1+2 dan)


Benjamin Joffe’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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