Ben Edwards

Current

• VP, Digital Strategy and Development at IBM

Past

• Executive Vice President at The Economist Group
• Director, New Media Communications at IBM
• Reporter and Editor at The Economist

• Reporter at Euromoney Magazine

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Education

• Birkbeck, U. of London
• University of Oxford

Recommended

1 person has recommended Ben

Connections

284 connections

Industry

Online Media

Websites

• IBM

Ben Edwards’s Summary

I am Vice President of Digital Strategy and Development at IBM. My goal is to discover, build, deploy and catalyse the adoption of a new, digitally-augmented system of B2B marketing.

Ben Edwards’s Specialties:

Corporate strategy, general management, change management, marketing and communications, product management, agile methods

Ben Edwards’s Experience

• VP, Digital Strategy and Development

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  March 2010 — Present (1 month)

  I lead the strategy, design and development of IBM's marketing and communications within the digital realm, including web, mobile and social media. My team directs digital marketing worldwide, the ibm.com home page, the corporate intranet, IBM's social media teams and IBM's global digital agency, Euro RSCG 4D.

• Executive Vice President

  The Economist Group

  (Privately Held; Publishing industry)

  February 2007 — March 2010 (3 years 2 months)

  I ran The Economist's online publishing business. I was responsible for setting online strategy and developing the online product. I managed a global leadership team which designed the customer experience, developed the product, built the technology platform, acquired the customers and fulfilled client orders.

• Director, New Media Communications

  IBM

  (Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

  May 2005 — February 2007 (1 year 10 months)

  I was responsible for driving the development and adoption of a wide range of new communications technologies, from blogs and podcasts to wikis, social-networking software and interactive web tools and techniques to reach customers and for internal enterprise transformation within IBM.

• Reporter and Editor

  The Economist

  (Privately Held; 501-1000 employees; Newspapers industry)

  January 1996 — May 2005 (9 years 5 months)

  In my nine years at The Economist, I held three different jobs:
  
  Finance correspondent in London, covering investment banking (1996-1998)
  Japan Correspondent and Tokyo Bureau Chief in Tokyo, covering Japanese business, finance and politics (1998-2001)
  American Business Editor in New York, covering American Business (2001-2005)

• Reporter

  Euromoney Magazine

  (Public Company; 51-200 employees; Newspapers industry)

  January 1993 — December 1995 (3 years )

  I reported on investment banking and the capital markets. I researched and wrote in-depth investigative financial journalism from London, Moscow, Johannesburg, New Delhi, Bangkok, Budapest and many other cities.

Ben Edwards’s Education

• Birkbeck, U. of London

  PGCE , Macroeconomics, microeconomics, mathematical economics, econometrics , 1994 — 1995

  Passed with distinction

• University of Oxford

  BA, English Language & Literature , English Literature, Anglo-Saxon, Middle English, Linguistics , 1988 — 1991

Additional Information

Ben Edwards’s Websites:

• IBM

Ben Edwards’s Groups:

Director, Association of Online Publishers

•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    The Economist Newspaper readers
•    Economist Group

Ben Edwards’s Honors:

Association of Online Publishers' Award for Digital Innovation, 2009

Ben Edwards’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch