Ben Andrews
Supervisor, Ad Operations Support at CBS Interactive
- Location
- San Francisco Bay Area
- Industry
- Internet
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Ben Andrews's Overview
- Current
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- Supervisor, Ad Operations Support at CBS Interactive
- Past
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- Content Coordinator at Kaiser Permanente
- Development Analyst / Project Manager at Time Warner Cable
- Content Administrator / Web Producer at Time Warner Cable
- New Media Designer at The Seattle Times
- Education
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- Pepperdine University, The George L. Graziadio School of Business and Management
- University of Washington
- Recommendations
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6 people have recommended Ben
- Connections
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413 connections
Ben Andrews' Summary
Well-rounded 12-year Web professional interested in Ad Operations Management or Online/Mobile Product Management with experience in:
• Management – 2 years direct management of 4 tech producers; 2 years collaboratively leading two large interdepartmental teams; comfortable training, facilitating meetings, and presenting.
• Advertising – Understanding of the industry and monetization; experience with ad serving platform proprietary to CBS Interactive, and familiar with DFP and AdMarvel; familiar with Flash, Actionscript, HTML, CSS, and Javascript for troubleshooting; VPAID, VAST, and XML technologies for feeds and video; well-versed in testing across browsers and platforms as well as using debugging software and browser tools such as Firebug.
• Product/Project Leadership – a dozen years leading or managing projects such as:
- Business Operations MDU Manager Gratis Service Subscription Application
- IT Department SharePoint Intranet Site
- Automated Business Operations Reports
- Three Divisional C3 (Customer Care Communications) CMS Sites
- C3 News WordPress Hub
- C3 Search and Analytics Software Upgrades
- Day One Merger Communications Hub
- Field Tech Central Toughbook Tool Hub
- Local High-School Sports Reporting Web Application
- Cars Owned by Neighborhood News Feature
- Eight Commercial Websites
Key strengths include:
• Creativity – Able to see the big picture while giving details their due, and an inventor’s mindset continually generating new ideas and brainstorming improvements to designs, experiences, and processes.
• Adaptability – Happy to switch gears or change decisions when conditions warrant; enjoy managing multiple projects amidst changing priorities and business needs; quick learner and adaptor to new ways of doing things.
• User Advocacy – A curiosity and empathy for people and cultures leading to a passion for engaging, delighting, and delivering lasting value to users and customers.
Ben Andrews' Skills & Expertise
Ben Andrews' Experience
Supervisor, Ad Operations Support
CBS Interactive
Public Company; 1001-5000 employees; CBS; Online Media industry
June 2010 – Present (2 years) San Francisco, CA
Currently supervise a team of technical producers in San Francisco whose responsibilities include implementing, testing, and troubleshooting Rich Media ads across most CBS Interactive properties using Madison, our proprietary ad serving system; assisting with ad specifications, ad innovation, microsite and feature launches, and site redesign testing; and providing technical consulting for Sales and clients.
• Regularly engage leaders from Sales, Client Services, Design, and others to smooth processes, prevent obstacles, gain approvals, and minimize escalations, leading to a stellar on-time ad delivery track record.
• Streamline team processes and tools, determine priorities, and rebalance workload of the team, easing production in the face of competing campaigns, changing demands, and seasonally high production levels.
• Conduct calls with Third Party Rich Media Vendors such as DoubleClick, MediaMind/Eyewonder/Unicast, and Pointroll, to improve collaboration, leading to reductions in lead times and ad disruptions.
• Consult with Advertisers, Agencies, and Third Party Rich Media Vendors to strategize custom takeovers, communicate spec, share best practices, and determine timelines to increase on-time campaign delivery.
• Set up yearly and quarterly reporting of Rich Media production volume and revenue to discover trends in seasonal volume by ad type and BU, and to identify opportunities for optimization or improvement.
• Determine lead times for Rich Media testing, employing strategies to shorten them as much as possible.
• Improve training programs and feedback mechanisms with Client Services, resulting in excellent customer service satisfaction.
• Act as a primary POC for escalation of Rich Media executions for Sales and clients and expedite production or approvals when necessary.
Content Coordinator
Kaiser Permanente
Nonprofit; 10,001+ employees; Hospital & Health Care industry
September 2009 – May 2010 (9 months) Burbank, CA
Managed content for over 1,400 employee benefits microsites catering to thousands of customers.
• Trained teams on the use of TeamSite and content management principles for content owners, reviewers and approvers in a distributed publishing model.
• Periodically performed audits of all microsites to ensure content and copy were up to date.
• Documented and analyzed workflow processes for improvement, resulting in increased production levels, decreased turnaround times, and higher customer satisfaction rates.
Development Analyst / Project Manager
Time Warner Cable
Public Company; 10,001+ employees; TWC; Telecommunications industry
2008 – 2009 (1 year) El Segundo, CA
Managed multiple, simultaneous projects for the Web Development, Applications Development, and Reporting teams. Gathered requirements, wrote PRDs, set timelines, allocated resources, supervised development and QA, ensured on-time milestone delivery and launch of projects in waterfall environment.
• Managed project to deliver a Business Operations Software Application that streamlined and partially automated the signup and multi-departmental approvals processes for MDU Managers to subscribe to gratis cable services, replacing email, providing record-keeping, and reducing fulfillment time from weeks to days.
• Evaluated, presented findings, planned, and set up SharePoint IT Department Intranet Site as collaborative and communications hub for the IT department.
• Scoped and guided launch of Business Operations Reports, optimizing and automating key reports for several operations teams.
• At SVP’s request, restructured large interdepartmental team responsible for handling trouble tickets, resulting in increased efficiencies, faster customer resolution times, and increased employee satisfaction within four months.
• Trained and supported multiple operations personnel on how to use Dreamweaver, HTML and WordPress to manage the content on their internal sites in a distributed publishing model.
Content Administrator / Web Producer
Time Warner Cable
Public Company; 10,001+ employees; TWC; Telecommunications industry
2002 – 2008 (6 years) Hollywood, CA
Managed content for multiple, successive CMS systems over 6 years for an internal customer base of 2,000+ employees. Designed, built, and maintained 3 large sites and 22 smaller HTML/CSS Intranet sites. Established communications standards, acted as technical consultant, conducted focus groups, training and presentations.
• Planned, designed, and developed three C3 (Customer Care Communications) Intranet Sites for the North, Metro, and South Divisions, organizing in excess of 1,500 files each, and quickly and intuitively delivering business-critical information to customer care representatives, sales, and retention.
• Led the development of the C3 News Hub, a WordPress Blog optimized for internal customer care and sales news and alerts to augment communications pathways and decrease email clutter.
• Worked with developer to set up and integrate Zoom search and WebTrends analytics into the three C3 sites. Followed up with project to audit and optimize all content for optimal search performance.
• Proactively created Day One Merger Communications Hub , an internal Website that centralized information pertaining to the three-way merger of Time Warner Cable, Comcast, and Adelphia to overcome the lack of a common communications platform.
• Defined requirements and built Field Tech Central: two internal Websites for North and South Division Field Technicians, bringing all diagnostic tools and communications alerts optimized to their teams’ Toughbooks.
New Media Designer
The Seattle Times
Privately Held; 1001-5000 employees; Newspapers industry
1999 – 2001 (2 years) Seattle, WA
Designed Websites and user interfaces for Web applications, optimized graphics for online delivery, and bridged the design, production, and engineering teams in a fast-paced, high pressure and deadline-driven environment.
• Defined design and execution of Local High-School Sports Reporting Web Application that output team and player stats from local high-school sports database to The Seattle Times Website, profiling players and teams for coaches, players, fans, and talent scouts.
• Conceived and designed Cars Owned by Neighborhood Interactive feature that presented data on types of cars owned by Seattle neighborhood, allowing users to input a Zip code or neighborhood name and see who drives what.
• Hand-updated the local, state, federal, and presidential elections up to the minute during the 2000 elections, pushing The Seattle Times into the top slot for local election coverage results in the Pacific Northwest.
• Hand-coded flexible cross-browser, cross-platform HTML code from wireframes for the NWSource site in record time, saving the company several weeks of development time and cutting costs.
Ben Andrews' Education
Pepperdine University, The George L. Graziadio School of Business and Management
MBA, Marketing & Entrepreneurship
2008 – 2012 (expected)
University of Washington
BA, Anthropology
1986 – 1993
Broad education in all social sciences including sociology, psychology, history, and anthropology.
Activities and Societies: Founder and President, Student Anthropological Society
Ben Andrews' Additional Information
- Interests:
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Big ideas, product development & innovation, design, user experience, discovering and solving problems, and anything mobile!
- Groups and Associations:
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