Benjamin Cruz

Benjamin Cruz

Product Innovation, Digital Marketing, and International Business Development Professional

Baltimore, Maryland (Baltimore, Maryland Area)
Marketing and Advertising

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Benjamin Cruz's Overview

  • General Manager of SBU - Energy & Industrial Group at Noise Cancellation Technologies
  • Group Director of Marketing, International at Black & Decker/DeWalt

500+ connections

Benjamin Cruz's Summary

Deep experience as a strategic leader in traditional and new economy organizations, directing cross-functional teams to optimal performance in achieving revenue, profitability, schedule and quality goals.

· Skilled in marketing functions from R&D through launch; early adoption through market leadership
· Identifies key new trends and appropriate technologies for improved profitability & competitive posture
· Secures and optimizes partnerships and alliances to enhance revenue, market penetration, and ROI
· Driver of innovation, seeking continuous improvement to make processes and transactions “frictionless”
· Maximizes synergy of high-performance teams

A key member of leadership teams in several industries, in companies large and small and has held accountability for markets worldwide. Founded two innovative new economy ventures and remains involved in the information technology community as a mentor to start-up companies, independently and in conjunction with the Maryland Center for Entrepreneurship and the Technology Development Corporation (Maryland TEDCO).

Current interests lie at the confluence of powerful forces - education, information technology, the power of the internet to transform the nature and delivery of goods and services, and how social enterprises worldwide can leverage these and other elements toward a more full realization of human capacity.

Specialties: * P&L Management
* Global Market Strategy
* Product Innovation and Management
* Digital Marketing & Communication
* Partnership Development and Management
* Crowd-sourcing & Social Media Marketing
* IP Protection & Licensing
* Entrepreneurship & Venture Financing
* High Proficiency in Spanish Language

Industries: Travel, Hospitality, Entertainment, Online Education, Electronic and Mobile Information Services, Consumer Durables, Environmental, Architectural

Benjamin Cruz's Skills & Expertise

  1. Product Marketing
  2. Product Development
  3. Product Innovation
  4. Cross-functional Team Leadership
  5. Product Management
  6. Global Product Management
  7. Strategic Partnerships
  8. Global Strategy
  9. Global Marketing
  10. New Business Development
  11. Content Development
  12. P&L Management
  13. Strategy
  14. Digital Marketing
  15. Start-ups
  16. Entrepreneurship
  17. Social Media Marketing
  18. International Business
  19. Marketing
  20. E-commerce
  21. Direct Marketing
  22. Online Marketing
  23. Higher Education
  24. Marketing Strategy
  25. Competitive Analysis
  26. Online Advertising
  27. Market Research
  28. Spanish
  29. Digital Media
  30. Brand Management
  31. Leadership
  32. International Marketing
  33. Licensing
  34. Latin America
  35. Brand Development
  36. Digital Strategy
  37. Social Media
  38. Business Planning
  39. Consumer Products
  40. Asia Pacific
  41. EMEA
  42. Contract Negotiation
  43. SEM
  44. Equity Funding
  45. Management

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Benjamin Cruz's Experience

Affiliate Professor of International Business

Loyola University Maryland

2014Present (less than a year) Baltimore, Maryland Area


Front10 Advisors

2008Present (6 years) Baltimore, Maryland Area

Director, Marketing & Product Management - College of Management & Technology

Laureate International Universities (Walden Online Subsidiary)

20092011 (2 years) Baltimore, Maryland Area

Co-Founder - Product, Marketing & Strategic Alliances

Demand ID Systems

20032008 (5 years)

Founder & Managing Director


19942002 (8 years)

General Manager of SBU - Energy & Industrial Group

Noise Cancellation Technologies

19931994 (1 year)

Group Director of Marketing, International

Black & Decker/DeWalt

February 1992May 1993 (1 year 4 months)

Benjamin Cruz's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Professional working proficiency)
  • Portuguese

    (Elementary proficiency)
  • Italian

    (Elementary proficiency)

Benjamin Cruz's Education

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