Ben Cruz

Current

Marketing & Strategic Alliances Executive at Demand ID Systems

Past

Managing Director - Business Development at Synchromedia
General Manager of SBU - Energy & Industrial Group at Noise Cancellation Technologies
Group Director of Marketing, International at Black & Decker/DeWalt

1 more...

Education

Thunderbird School of Global Management

Connections

166 connections

Industry

Internet

Ben Cruz’s Summary

Strategic leader in traditional and new economy organizations, directing cross-functional teams to optimal performance in achieving revenue, profitability, schedule and quality goals.

· Skilled in marketing functions from R&D through launch; early adoption through market leadership
· Rapidly gains understanding of new industries – market drivers; competitive strengths & weaknesses
· Identifies key new trends and appropriate technologies for improved profitability & competitive posture
· Secures and optimizes partnerships and alliances to enhance revenue, market penetration, and ROI
· Driver of innovation, seeking continuous improvement to make processes and transactions “frictionless”
· Stays abreast of New Economy, transformation of media, and opportunities for consumer empowerment
· Maximizes synergy of high-performance teams
· Excels in priority setting and allocation of scarce resources but mindful of strategic opportunities
· Embraces new challenges and increased levels of accountability

Ben Cruz’s Specialties:

Creative Visioneering and Evangelism · Strategic Planning · Business Development · Globalization · P&L Management · Problem Solving · Product Development & Management · Product Sourcing · Team Building & Coaching · Client & Public Relations · Intellectual Property Protection · Licensing · Quality & Process Improvement · Technical MarCom · Brand / Ad Agency Management · eCommerce · Wireless · High Proficiency in Spanish Language