Ben Ho

Current

• Residential Real Estate Sales at Coldwell Banker Terrequity Realty (Self-employed)
• Direct Marketing Consultant at Royal Bank of Canada

Past

• Marketing Analyst at Microsoft Canada
• Systems Analyst at NEBS Business Products

Education

• University of Waterloo
• Harbord C I

Recommended

3 people have recommended Ben

Connections

22 connections

Industry

Real Estate

Websites

• My Website
• My Website

Ben Ho’s Summary

Real Estate Office Leasing and Residential Sales in Greater Toronto Area. Utilizing past experience from Marketing and Database Analysis to benefit clients in marketing their homes.
Experienced professional specializing in the area of CRM, Database, Direct Marketing. Knowledgable in technologies that aid decision making. Interested in further developing marketing experience toward the goal of becoming VP of Marketing.

Ben Ho’s Specialties:

Real Estate Office Leasing and Residential Sales and Marketing, Direct Marketing, Banking, and Software

Ben Ho’s Experience

• Residential Real Estate Sales

  Coldwell Banker Terrequity Realty (Self-employed)

  (Self-Employed; Myself Only; Real Estate industry)

  June 2005 — Present (4 years 2 months)

  Residential Real Estate Sales - Utilizing my past experience in Marketing and Database Analysis to help clients market their homes and purchase the home that's best for them.

• Direct Marketing Consultant

  Royal Bank of Canada

  (Public Company; 10,001 or more employees; RY; Banking industry)

  July 2004 — Present (5 years 1 month)

  * Developed decision trees to narrow client base for targeted campaigns using customer banking behaviour to develop criteria and past campaign test experience
  * Collaborated with Strategy Analysts on decision tree development and provided recommendations on path changes
  * Collaborated with Marketing Managers on data strategy by providing knowledge on data relevance and usage
  * Prepared campaign plan documents to ensure understanding from all parties on selection criteria, process specifications, process flow, critical dates, dependencies, and execution results
  * Satisfied ad hoc requests to aid and provide direction for critical decision making for marketing campaigns

• Marketing Analyst

  Microsoft Canada

  (Public Company; 10,001 or more employees; MSFT; Information Technology and Services industry)

  March 2003 — April 2004 (1 year 2 months)

  * Collaborated with Small Business, Medium Business and Partner Segment Marketing Managers to produce data strategy for direct marketing campaigns based on customer analysis
  * Actively involved in the marketing programs aimed at high value customers to ensure customer retention and loyalty
  * Performed customer value, purchase history, and campaign analyses to determine and recommend marketing campaign strategies
  * Conducted geographic analysis of market segment coverage to identify locations for account expansion
  * Produced marketing scorecard reports to track the health of the business and timeliness of lead generation process

• Systems Analyst

  NEBS Business Products

  (Public Company; 1001-5000 employees; NEB; Printing industry)

  August 2002 — March 2003 (8 months)

  * Developed and presented business case for projects through needs/cost/benefits analysis
  * Acted as liaison between stakeholders and developers to communicate and articulately translate goals/objectives and resolve problems/issues
  * Gathered business and functional requirements across all departments involved to understand and produce documentation for managing results, outline key dates and dependencies, detailing specifications of work products and project expectations
  * Collaborated with department heads on planning, scheduling and implementation of projects
  * Managed change requests through analysis of impacted processes and benefits analysis

Ben Ho’s Education

• University of Waterloo

  BES , Environmental Studies, Urban Planning , September 1997 — December 2001

  Geographic Information Systems Certificate
  Minor in Computer Science

• Harbord C I

Additional Information

Ben Ho’s Websites:

• My Website
• My Website

Ben Ho’s Interests:

Skiing, Cooking, Biking, and Trail Hiking.

Ben Ho’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch