Marketing, Advertising, and Social Media Strategist
Greater Boston Area
- Current
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- Interactive Strategist at Oxford Communications
- Chief Strategist, Founder at BiGMarK
- Speaker at www.Ben-Grossman.com
- Account Executive, Strategist at McMahon & Tate
- Past
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- Account Management Intern at Arnold Worldwide
- Strategy and Social Media Consultant at Street Attack
- Account Management and Strategy Intern at Carat
- President, Consultant at The Plenary Group
- Account Strategist, MyVu Account at EmComm International
- Systems Engineering Consultant at Herman, Goldstein, and Forsyth P.C.
- Marketing, PR, & Media Production Intern at The Rendon Group
- Education
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- Emerson College
- Massachusetts College of Art
- Option® Portfolio School
- Parsons School of Design
- The School of the Art Institute of Chicago
- Recommended
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26 people have recommended Ben - Connections
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245
connections
- Industry
- Marketing and Advertising
Ben Grossman’s Summary
I live and work on the edge of integrated marketing communications, where I spend my time embracing my passions for social media, trends, and creativity. I can honestly say that I go to sleep nearly every night and wake up nearly every morning thinking about brands, their challenges, and how to execute innovative solutions that will define the future of marketing.
I consider myself a super-strategist, because I possess a unique blend of traditional marketing knowledge and skills, and have experience applying innovation in practical ways. My dedication to continuously augmenting my knowledge of every step of the integrated marketing communications process allows me to engineer and sustain integrated strategy. I know what it takes to execute my ideas and often, can execute them myself. My passion for my work, ability to think outside the box, adeptness at research, and strict attention to detail enable me to get results that clients love.
In the past, I’ve worked with both agencies and clients, engineering integrated marketing campaigns with a heavy emphasis on social media and multi-dimensional integration. I speak regularly on topics ranging from social media, to millennial marketing, to marketing for start-ups. As a confessed ‘people enthusiast,’ I’m always interested in meeting new people and talking about potential projects. If you’re interested in working together in the future, I’d love to talk with you.
Ben Grossman’s Specialties:
Social Media, Brand Strategy, Integrated Marketing Communications, Presentation Development, New Business Pitches, Non-Traditional Research, Implementing Innovation, Emerging Technology, Trends, Mobile Marketing, Speaking, Writing
Ben Grossman’s Experience
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Interactive Strategist
Oxford Communications
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (7 months)
• Founded and developed agency's social communications practice (social media, mobile marketing, and emerging technologies) in a strategic, fully integrated context and educating clients and agency staff.
• Collaborating with agency executives and key account staff in order to drive innovation in campaign strategy and execution by implementing bleeding edge mobile technology, social strategy, and emerging trends.
• Purifying agency brand and culture in order to establish improved new business and client presentation paradigm.
• Engaging in campaign planning process and meetings for clients including Hollywood Tans, Prime Outlets, Quick Chek and Drexel University. -
Chief Strategist, Founder
BiGMarK
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
• Collaborate with account staff and marketing executives as in-house social media and new marketing strategy expert for other marketing agencies.
• Work with private businesses to develop integrated marketing communications solutions with a focus on digital brand and social media strategy. -
Speaker
www.Ben-Grossman.com
(Marketing and Advertising industry)
September 2007 — Present (2 years 3 months)
I regularly speak and give presentations before diverse audiences in a variety of settings--from conferences to internal company workshops. I have spoken on a broad range of topics, such as Millennial Marketing, Social Media, Nontraditional Research, and Digital Lifestyle, but am always happy and excited to tackle new topics that relate to my areas of expertise. Every presentation is designed to be highly engaging, fun, rich with content, and actionable. To view some of my recent decks, visit www.slideshare.net/bengrossman
[RECENT EVENTS]
• Consumer Electronics Show 2009 (Social Media Jungle)
• Microsoft BizSpark Incubation Week for Windows 7
• Consumer Electronics Association Industry Forum 2009
• Microsoft Technology Center | CRM Incubation Week
• New Marketing Summit
• Social Media Jungle Boston
• Social Media Jungle NYC
• PodCamp Boston
• Social Media Breakfast Boston
• Ignite Boston
• Association of Career Professionals Boston
• WIND/North -
Account Executive, Strategist
McMahon & Tate
(Marketing and Advertising industry)
September 2007 — Present (2 years 3 months)
McMahon & Tate is a Full Service Integrated Marketing Communications Agency, run by students, that represents Emerson College annually in the American Advertising Federation National Student Advertising Competition.
AOL, The Century Council, and State Farm Insurance
• Supervised the formation of integrated marketing communications campaigns for AOL Social Media ($25 million budget), social marketing, anti-binge drinking ($10 million budget) and State Farm Insurance ($40 million budget).
• Headed strategy and brand planning with an emphasis on innovation and non-traditional advertising to reach 18-25 year olds.
• Pitched AIM. Connect. Engage. and the Other Side of WASTED campaigns to 800+ industry representatives, top agency executives and top client-side marketers as a member of the presentation team.
• Designed, prepared and presented spec creative, agency leave-behinds and Keynote pitch presentations under strict deadlines. -
Account Management Intern
Arnold Worldwide
(Privately Held; Marketing and Advertising industry)
January 2009 — April 2009 (4 months)
Carnival Cruise Lines Account
• Contributed to account team output focused on re-branding, strategy, and interactive/digital extension.
• Managed ongoing competitive research and monitoring in order to contribute insight and perspective in account meetings.
• Immersed in preparing content and research that was relied upon by creative staff and featured in digital and print collateral. -
Strategy and Social Media Consultant
Street Attack
(Privately Held; Marketing and Advertising industry)
May 2008 — January 2009 (9 months)
• Instrumental in new client brainstorm sessions and campaign strategy development for numerous clients, including GlobalPost, Mashable, InternetIsFun, and IzzitGreen.
• Advised the President and Online Marketing Director in expansion of agency's social media capabilities, leadership, and expansion.
• Acted as a social media and non-traditional marketing specialist for a diverse client base including www.Mashable.com and www.IzzitGreen.com. -
Account Management and Strategy Intern
Carat
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 2008 — December 2008 (4 months)
• Spearheaded the execution of a groundbreaking, untraditional facet of a new business pitch for a national consumer brand.
• Conduct continuous competitive, opportunity, and trend analyses for Wachovia, Reebok, and new business prospects in order to present findings to account teams.
• Synthesize and present information about topics ranging from commercial e-mail legislation to digital trends in the form of corporate briefs to distribute internally and to clients. -
President, Consultant
The Plenary Group
(Marketing and Advertising industry)
August 2005 — September 2008 (3 years 2 months)
• Launched an entrepreneurial marketing consultancy and creative agency, specializing in non-traditional research, social media, and brand strategy, and developed loyal clientele and partnerships with marketing agencies.
• Clients include: Travel Hounds USA (national retailer), Connie Roberts Real Estate, and Herman, Goldstein, and Forsyth P.C. (law firm). -
Account Strategist, MyVu Account
EmComm International
(Marketing and Advertising industry)
September 2007 — August 2008 (1 year )
• Generated guerrilla marketing campaign and webisodes targeted to youth 13-18 years of age for the only Apple approved iPod video-viewing accessory.
• Researched and prepared a corporate brief regarding opportunity within the social media market. -
Systems Engineering Consultant
Herman, Goldstein, and Forsyth P.C.
(Law Practice industry)
May 2003 — June 2008 (5 years 2 months)
• Provided one-on-one and group technical support and education for employees.
• Engineered and implemented new computer filing system that increased support staff productivity.
• Designed, prepared and assisted with execution of civil jury trial exhibits. -
Marketing, PR, & Media Production Intern
The Rendon Group
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 2007 — April 2008 (7 months)
• Worked alongside senior account executives and completed projects for non-profit and for profit businesses, such as: Citizens for Rail Safety, The New England Shelter for Homeless Veterans, The 2008 Democratic National Convention, and The Ronald McDonald House Charities of Eastern New England.
• Served as the In-House Graphic Artist, composed emcee keynote remarks for The New England Shelter for Homeless Veterans, spearheaded media and supporter research for The 2008 Democratic National Convention.
Ben Grossman’s Education
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Emerson College
Bachelors of Science , Marketing Communications: Advertising and Public Relations , 2007 — 2009
GPA: 4.0
Dean's List
Honors Program- Activities and Societies:
- Gold Key Honor Society, EmComm International (Marketing Agency), American Marketing Association, American Advertising Federation, Board of Overseers Mentor Program
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Massachusetts College of Art
Computer Arts 2008 — 2008
Concentration in Web Design and Flash Animation
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Option® Portfolio School
Creative Concepting: Copywriting and Art Direction 2008 — 2008
Intensive creative concepting portfolio course taught by Arnold Worldwide Creative Director, David Register.
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Parsons School of Design
Product Design 2006 — 2006
Summer Intensive Studies Program with a concentration in Product Design
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The School of the Art Institute of Chicago
Graphic Design 2005 — 2005
Summer Intensive Studies Program with a concentration in Graphic Design
Additional Information
Ben Grossman’s Interests:
Brand Strategy, Social Media, Millennials, Non-Traditional Research, Emerging Technology, Speaking, New Business, Trends, Pop Culture
Ben Grossman’s Groups:
American Marketing Association, American Advertising Federation
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Advertising Professional -
PodCamp Boston -
AMA Boston Marketers -
PodCamp -
American Advertising Federation (AAF) -
Speakers and Panelists -
The Ad Club of Boston -
Emerson College Alumni Association -
Twitter -
Fans of Mashable -
Advertising Professionals -
Social Media Marketing -
Boston Networking Club -
Tweeple -
National Forensic League -
INTERACTIVE & DIGITAL MEDIA GROUP -
Boston World Partnerships -
Carat Alumni -
EmComm -
Mobile Marketing Roundtable -
Web Executives
Ben Grossman’s Honors:
Champion, District 1 National Student Advertising Competition, American Advertising Federation, 2008
The President’s Award: Most Creative Presentation and Concept, American Marketing Association, 2008
Outstanding Integrated Marketing Campaign, The EVVY Awards, 2008
The Chapter Award and The People’s Award: Most Creative Concept, American Marketing Association, 2008
Finalist: 5th Place, National Student Advertising Competition, American Advertising Federation, 2008
Ben Grossman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
