
Director Digital Strategy & Research at ethority GmbH & Co. KG
Munich Area, Germany

Director Digital Strategy & Research at ethority GmbH & Co. KG
Munich Area, Germany
Social Media Researcher, trained sociologist, psychologist and ethnologist (PhD) with strong research record and broad experience in qualitative as well as quantitative methods of media and community research.Particularly interested in social media metrics and marketing strategies.
Social media research, consulting and marketing, measuring buzz and influence, brand monitoring, digital communication strategies, social network analysis
PhD , Sociology, Ethnology, Psychology , 1997 — 2006
new technology, social network analysis, media research
Arbeitsgemeinschaft Social Media