Partner & Senior Digital Strategist at The Population
Sydney Area, Australia
- Current
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- Partner & Senior Digital Strategist at The Population
- Past
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- Digital Strategist at Host
- Director of Interactive Strategy at The One Centre
- Digital Consultant at My Company
- Digital Strategist & Producer at Oxbridgejobs.com
- Head of Digital Media at OTM Brand
- Contract New Business Consultant at TNBC
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Ben Cooper’s Summary
With 12+ years experience in digital media in London, Zurich and now Sydney, I've worked at brand, web and advertising agencies to develop cut-through and creative digital solutions. My specialisation in social media has been employed across a variety of media and communication strategies. As digital becomes increasingly prevalent in both business and creative spheres, my aim is to maximise the opportunities between them; to create, across multiple platforms, digital strategies that inspire and impact upon an engaged and ultimately in control audience.
Ben Cooper’s Specialties:
On the topic of digital and new media I’ve written and featured in Desktop, Creative, Inside Film, AdNews and B&T. Highlights have included interviewing Steve Chen, the co-founder of YouTube, for Inside Film’s cover story and being an interviewee for ABC Media Report on the future of advertising. In mid 2008 I began tutoring the Digital Marketing Certificate for ADMA and curated, as well as presented, at the 'Our Digital Future' training session for the APG.
Ben Cooper’s Experience
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Partner & Senior Digital Strategist
The Population
(Online Media industry)
October 2008 — Present (10 months)
Communications company for the social web.
Clients include: Fox8, Footprint Films, Johnson & Johnson -
Digital Strategist
Host
(Marketing and Advertising industry)
January 2006 — October 2008 (2 years 10 months)
Specialise in web and engagement strategy, user research, campaign seeding, technology trends, site analysis and performance. Knowledge of SEO, SEM, social network strategies and optimisation. Developed inter-agency process for digital creative development and campaign optimisation. Work in collaboration with planners, producers, creatives and account teams to win new business and answer digital requirements. Responsible for in-house education of the agency and clients on emerging digital trends and opportunities.
Clients include: Air New Zeland, Yahoo!7, Staedtler, Service Seeking, James Squire, McKenna Bourbon, Inner Circle Rum, Virgin Mobile, IKEA, The Sun Herald, Zimmermann, BT Financial, One Green Bean -
Director of Interactive Strategy
The One Centre
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2003 — January 2006 (2 years 3 months)
Reported to CEO. Worked at board level to define the interactive resource model, both internally and externally. Managed new business initiatives and worked alongside internal creative and planning departments to optimise existing and potential business opportunities. Educated clients on digital innovation and emerging trends.
Clients included: OPSM, Tiger Beer, Volkswagen, Alfa Romeo, Pacsafe, Aspinalls London, Aspers Casinos, Stop Gap -
Digital Consultant
My Company
(Internet industry)
May 2001 — November 2003 (2 years 7 months)
Worked directly with clients and agencies to develop digital ideas and creative bringing their work and brands to life online. Lead new business pitches, developed strategies and managed production for digital projects in both London and Sydney.
Clients included: Complicite, Digital Eskimo, Fast Media, Rise Phoenix, Arbo, Belvoir St Theatre -
Digital Strategist & Producer
Oxbridgejobs.com
(Internet industry)
April 2000 — May 2001 (1 year 2 months)
Reported to MD and CEO. UK dotcom recruitment startup. Focussed on building online communities for the alumni of leading UK universities. Sole responsibility to build the concept and idea for the primary community site, Oxbridgelife, and future iterations. Ongoing liaison with Oxford and Cambridge colleges to get buy-in on the proposed sites and services.
Projects included: Oxbridgejobs.com, Oxbridgelife.com, Oxford Union -
Head of Digital Media
OTM Brand
(Marketing and Advertising industry)
February 1998 — April 2000 (2 years 3 months)
Reported to MD and CEO. Grew digital department by 300% over one year, balancing production requirements with external developers. Profitability of department within 6 months of my appointment. Worked at board level to define production process across the agency. Initiated the creation of a 3D capability. Lead R&D into interactive television for Your Mortgage. Managed new business initiative’s with existing and potential clients.
Clients included: Madame Tussauds, Filofax, Ster Century, Your Mortgage, Computer Futures, BPS, Man Investments -
Contract New Business Consultant
TNBC
(Information Services industry)
September 1997 — February 1998 (6 months)
Sourced new business through tactical and strategic marketing and networking potential clients. Worked closely with clients to focus on the best prospects for new business acquisition. Compiled weekly status reports. Constructed relevant databases for individual client needs. Consistent research of trade press.
Clients included: Redkite New Media, The Bourton Group, Relationship Marketing International
