George Benckenstein

Current

Manager, Interactive Marketing at Administaff, Inc.
Manager, Interactive at Biztools.com
Manager, Interactive at Hrtools.com

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Past

Director of eCommerce at Whiteflash.com
Director of Marketing (Principle) at Boat Lift Distributors, Inc.
Marketing Manager at Southwest Electronic Energy Corp

Founder at ISOseek.com
Print Ad Producer at Self

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2 more...

Education

University of St. Thomas
St. Edward's University

Recommended

7 people have recommended George

Connections

213 connections

Industry

Internet

Websites

George Benckenstein’s Summary

I am a web strategist, with expertise in creating conversations and engagement around websites, products and events. I am an expert at online product development, interactive marketing and creating unique and innovative solutions that stick. Able to see the connection points between business strategy, technology, user engagement, design solutions as well as develop messaging that is unavoidable and relevant on a personalized level changing funnels into clouds.

George Benckenstein’s Specialties:

interactive marketing, interactive campaign design, Eloqua automation, Eloqua/site/smartpage integration, search engine optimization, webinar/podcast/whitepaper marketing, ad writing, pr, graphic design, website usability, branding, website architecture, and communication that breaks thru the noise.

George Benckenstein’s Experience

Manager, Interactive Marketing

Administaff, Inc.

(Public Company; 1001-5000 employees; ASF; Human Resources industry)

May 2007 — Present (2 years 7 months)
Manager, Interactive

Biztools.com

(Internet industry)

May 2007 — Present (2 years 7 months)
Manager, Interactive

Hrtools.com

(Human Resources industry)

May 2007 — Present (2 years 7 months)
Director of eCommerce

Whiteflash.com

(Privately Held; 11-50 employees; Internet industry)

February 2006 — May 2007 (1 year 4 months)
Director of Marketing (Principle)

Boat Lift Distributors, Inc.

(Transportation/Trucking/Railroad industry)

February 2001 — February 2006 (5 years 1 month)

Who would have thought you could sell boat lifts online? As a principle in this acquisition, we were the first boat lift company to go online and shipped residential boat lifts from Florida to Australia and Texas to Alaska. Company still going strong despite the flood of competitors into the market since inception.
Marketing Manager

Southwest Electronic Energy Corp

(Privately Held; 51-200 employees; Oil & Energy industry)

December 1997 — March 2001 (3 years 4 months)
Founder

ISOseek.com

(Internet industry)

August 1998 — October 2000 (2 years 3 months)

Built concept and prototype of online collaboration portal and marketplace for ISO certified companies. Privately funded and was pitched for first round funding. Commitments fell when investors started to see the online market crater. This experience made me realize that I should go get an MBA - so I did. Company dissolved and I haven't looked back since.
Print Ad Producer

Self

(Marketing and Advertising industry)

December 1992 — December 1997 (5 years 1 month)

Worked as a liaison between ad agencies and photographers producing print ad campaigns for companies such as BMC Software, Toyota, Saturn, Pirelli, AT&T, Coca Cola, Herman Miller, Hennessy and United Airlines as well as corporate annual reports for Continental, Steel Case, Texaco, and AT&T. Worked with agencies such as Saatchi & Saatchi, Ogilvy (& then Mather), McCann-Erickson, etc. Worked with photographers such as Joe Baraban, Mark Seliger, Annie Liebowitz, Arthur Meyerson and more. Handled logistics, location scouting, freelance staff, budgets, permits, transportation, film development, equipment rentals and more.

George Benckenstein’s Education

University of St. Thomas

MBA , MS Marketing , 2001 — 2003
St. Edward's University

1990 — 1993

Additional Information

George Benckenstein’s Websites:

George Benckenstein’s Interests:

Internet Technology, Solving Problems Creatively, Mind Control, Offshore Fishing, Spearfishing, Investing, Marketing Technology, Paradigm Shifts, Kool-aid