Ben Carter

Current

Founder & Director at Evolv Digital

Past

Head of Online Marketing at Setanta Sports
Digital Marketing Strategist at BCA
News Editor at Marketing Magazine

Deputy News Editor at New Media Age Magazine

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Education

London College of Printing (London Institute)

Recommended

7 people have recommended Ben

Connections

315 connections

Industry

Marketing and Advertising

Websites

Ben Carter’s Summary

- Experienced digital marketing specialist with a strong strategic focus
- Experienced sports marketing practicioner and a pivotal part of the team that built Setanta Sports GB in the UK and Ireland
- Has devised and implemented effective and impactful acquisiton and retention strategies for consumer brands in the UK
- Has provided strategic insight, digital marketing planning and campaign implementation for companies including McDonald’s Europe, npower and Setanta Sports
- Author of Digital Marketing for Dummies
- Previously worked as a highly regarded business journalist covering the UK media and marketing sectors

Ben Carter’s Specialties:

Digital Marketing Strategy & Implementation, online customer acquisition and retention, digital brand development, devising e-CRM strategies to aid acquisition and retention, brokering and implementing affinity partnerships to drive traffic and incremental sale,
creation and deployment of social media campaigns, online PR and reputation management, online media planning and buying, digital content strategy and implementation.

Ben Carter’s Experience

Founder & Director

Evolv Digital

(Marketing and Advertising industry)

January 2006 — Present (3 years 11 months)

- Evolv Digital is a strategically focussed digital marketing agency, which provides digital marketng strategy, impactful and effective online marketing solutions, online PR and helps brands harness social media.
- Evolv has worked with a number of household brands including npower, McDonald's Europe, Setanta Sports and British Gas providing a range of digital marketing services.
- Evolv are experts in helping to create digital brands and providing solutions to company's digital dilemma's.
- Evolv's expertise spans digital strategy and creative execution as we help our clients build brand connections online.
Head of Online Marketing

Setanta Sports

(Privately Held; Broadcast Media industry)

2007 — 2009 (2 years )

Key responsibilities included:

-Management of £3m annual online marketing budget
-Responsible for the creation and execution of the digital marketing strategy
-Overseeing all digital marketing acquisition and retention activity spanning online, mobile, digital, affinity partnerships, customer communications and in-stadia
-Ownership of Setanta.com in GB and Ireland
-Ownership of the web-based subscription process and relationships with key suppliers including Level 3, Triple One and MGt
-Responsible for the planning, implementation and performance of all display, PPC and affiliate campaigns
-Responsible for marketing liaison with football clubs and other key distribution partners including Virgin Media, BT Vision and Top Up TV
-Responsible for identifying and brokering affinity partnerships to both drive traffic to the website but also to aid customer acquisition and responsible for growing Web-based revenue

Key Achievements include:

-A key member of the marketing team which grew the Setanta subscription base from 200,000 to over 1m customers in five months
-Responsible for growing the share of online subscriptions from 20% to 35% - 40% every month
-Devised and implemented an online marketing strategy that assisted the business in hitting its acquisition targets in 2007 on a strict CPA of £10-£15
-Relaunched and established Setanta.com as online destination for Setanta attracting between 1.5 and 2.5m unique users a month
-Implemented an affinity partnership with the Daily Mirror that was run across 4 national newspapers and was only redeemable online and attracted 40,000 subscribers
-Established an e-CRM strategy that to date sent 10m emails to customers and prospects as part of our acquisition and retention activity with winback and prospect activity regularly achieving conversion rates of 2-2.5%
-Led the relaunch of online subscription process to increase conversion by 25% and improve overall customer experience
Digital Marketing Strategist

BCA

(Marketing and Advertising industry)

December 2005 — September 2007 (1 year 10 months)

I established BCA as a digital marketing consultancy providing major consumer brands with digital acquisiton and content strategy and the provision of a range of digital marketing services. Clients of BCA included AOL, Sky, npower, The Number (118118) and Setanta Sports. BCA rebranded as Evolv Digital in September '07
News Editor

Marketing Magazine

(Writing and Editing industry)

October 2003 — January 2006 (2 years 4 months)

I initially joined Marketing in the role of Senior Reporter and was responsible for breaking a number of major stories in the telecoms and digital media sectors.
In April 2004, prior to the successful relaunch of Marketing, which saw the magazine go from broadsheet to tabloid, I was promoted to News Editor to lead the relaunch.
I went on to manage a team of seven journalists and am responsible for liaising with the Editor to decide the content of all 14 news pages for each week’s issue and continued to break a number of major stories, which have subsequently been followed up by the national and business press.
Deputy News Editor

New Media Age Magazine

(Writing and Editing industry)

September 1999 — February 2003 (3 years 6 months)

Responsible for deputising when News Editor was away and for breaking some of the biggest news stories about the digital economy.
Charted the rise and fall of the dot com industry and the emergence of interactive TV in the UK