Technology, lead generation, product management, sales and marketing
Greater Chicago Area
Technology, lead generation, product management, sales and marketing
Greater Chicago Area
Want to connect? Email me at ben@maconraine.com
Currently I am the Managing Director of Macon Raine, Inc.
Our clients are B2B technology, services, manufacturing and distribution companies with fairly complex, relationship driven sales cycles. We align technology, lead generation and marketing with the sales process. We do a lot of work with companies in the network security, compliance and regulatory niches. We also have a nice practice helping universities find students for executive MBA and other business related degrees.
We help clients cost-effectively find new customers and leverage their relationships with existing customers.
To do this, we use a hybrid approach that includes smart lead generation tactics, web 2.0, Salesforce.com administration (or whatever CRM system you use) PR, whitepapers, research, webinars and best practice studies. We also use web advertising, social media, direct response, enewsletters and customer forums as relationship-building devices. We're very good at what we do.
To make this possible, we've developed a marketing measurement methodology that aligns marketing's success with clear milestones and metrics.
Lead generation and tactical marketing execution for B2B companies with long sales cycles.
(Marketing and Advertising industry)
December 2008 — Present (8 months)
Lead generation, tactical content, marketing measurement, marketing and sales support, complex sales cycles.
(Marketing and Advertising industry)
January 2006 — Present (3 years 7 months)
(Marketing and Advertising industry)
January 2004 — January 2009 (5 years 1 month)
Tactical marketing execution including PR, lead generation, partner programs and sales support for B2B companies seeking a better way to move “targets and suspects” through the sales pipeline.
(Market Research industry)
February 2001 — October 2007 (6 years 9 months)
(Privately Held; 51-200 employees; Computer & Network Security industry)
April 2000 — May 2001 (1 year 2 months)
Responsible for new account acquisition and management. Act as primary liaison between customer and product development/management. Champion customers product development requirements. Identify prospects, manage prospect relationship, sign and manage joint development customer relationships.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
July 1999 — April 2000 (10 months)
As employee #1 for this spin-off internet-based EAP/worklife provider, responsibilities were varied. Primary responsibility was the definition and delivery of content and functionality. Responsible for drafting and executing the product plan and overseeing competitive analysis, business modeling, traffic/performance, third-party content and technology partnerships, specification of product functionality and user interface, as well as driving products to completion.
(Public Company; Marketing and Advertising industry)
1997 — 1999 (2 years)
(Marketing and Advertising industry)
1995 — 1997 (2 years)
knowledge management, learning theory, marketing, sales, pipeline management, sales enablement, sales pipeline, sales process, sales alignment, marketing vs sales, military history, strategy, scrum, lightweight project management methodologies, OODA, army public affairs, green hawks, energy security, adaptation, army, department of defense
BWMG won a Silver Trumpet for PR work