Technology, lead generation, product management, sales and marketing
Greater Chicago Area
- Current
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- Managing Director at Macon Raine, Inc.
- Blogger at BenBradley.net
- Past
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- Co-Founder and Managing Partner at Bradley Wiltjer Marketing Group
- President and Founder at GrowingCo, Inc.
- Director Account Management at GeoTrust
- Director, Product Marketing at ComPsych, Inc.
- Product Marketing Manager at SPSS
- Marketing Manager at InstallShield
- Education
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- University of Iowa
- Glenbard West
- Recommended
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21 people have recommended Ben - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Ben Bradley’s Summary
Want to connect? Email me at ben@maconraine.com
Currently I am the Managing Director of Macon Raine, Inc.
Our clients are B2B technology, services, manufacturing and distribution companies with fairly complex, relationship driven sales cycles. We align technology, lead generation and marketing with the sales process. We do a lot of work with companies in the network security, compliance and regulatory niches. We also have a nice practice helping universities find students for executive MBA and other business related degrees.
We help clients cost-effectively find new customers and leverage their relationships with existing customers.
To do this, we use a hybrid approach that includes smart lead generation tactics, web 2.0, Salesforce.com administration (or whatever CRM system you use) PR, whitepapers, research, webinars and best practice studies. We also use web advertising, social media, direct response, enewsletters and customer forums as relationship-building devices. We're very good at what we do.
To make this possible, we've developed a marketing measurement methodology that aligns marketing's success with clear milestones and metrics.
Ben Bradley’s Specialties:
Lead generation and tactical marketing execution for B2B companies with long sales cycles.
Ben Bradley’s Experience
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Managing Director
Macon Raine, Inc.
(Marketing and Advertising industry)
December 2008 — Present (8 months)
Lead generation, tactical content, marketing measurement, marketing and sales support, complex sales cycles.
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Blogger
BenBradley.net
(Marketing and Advertising industry)
January 2006 — Present (3 years 7 months)
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Co-Founder and Managing Partner
Bradley Wiltjer Marketing Group
(Marketing and Advertising industry)
January 2004 — January 2009 (5 years 1 month)
Tactical marketing execution including PR, lead generation, partner programs and sales support for B2B companies seeking a better way to move “targets and suspects” through the sales pipeline.
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President and Founder
GrowingCo, Inc.
(Market Research industry)
February 2001 — October 2007 (6 years 9 months)
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Director Account Management
GeoTrust
(Privately Held; 51-200 employees; Computer & Network Security industry)
April 2000 — May 2001 (1 year 2 months)
Responsible for new account acquisition and management. Act as primary liaison between customer and product development/management. Champion customer’s product development requirements. Identify prospects, manage prospect relationship, sign and manage joint development customer relationships.
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Director, Product Marketing
ComPsych, Inc.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
July 1999 — April 2000 (10 months)
As employee #1 for this spin-off internet-based EAP/worklife provider, responsibilities were varied. Primary responsibility was the definition and delivery of content and functionality. Responsible for drafting and executing the product plan and overseeing competitive analysis, business modeling, traffic/performance, third-party content and technology partnerships, specification of product functionality and user interface, as well as driving products to completion.
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Product Marketing Manager
SPSS
(Public Company; Marketing and Advertising industry)
1997 — 1999 (2 years)
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Marketing Manager
InstallShield
(Marketing and Advertising industry)
1995 — 1997 (2 years)
Additional Information
Ben Bradley’s Websites:
Ben Bradley’s Interests:
knowledge management, learning theory, marketing, sales, pipeline management, sales enablement, sales pipeline, sales process, sales alignment, marketing vs sales, military history, strategy, scrum, lightweight project management methodologies, OODA, army public affairs, green hawks, energy security, adaptation, army, department of defense
Ben Bradley’s Honors:
BWMG won a Silver Trumpet for PR work
Ben Bradley’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
