Online Engagement Manager, ITV.com at ITV
Kingston upon Thames, United Kingdom
- Current
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- Online Engagement Manager, ITV.com at ITV
- Past
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- PR Manager, ITV Consumer at ITV
- April 2007 - July 2008: Senior Publicist, Factual and New media at ITV
- Publicist, Factual and Entertainment at ITV
5 more...
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Ben Ayers’s Summary
A highly motivated, adaptable communiator supported by a background in journalism and public relations, I have a proven track record in working with communities online.
With considerable expertise in using social media to achieve strategic communications goals, I currently lead the strategic social media direction of ITV.com, the flagship website of the UK's largest commercial broadcaster.
Ben Ayers’s Specialties:
Social media communications, web strategy, community management, branding, coordinated communications across all media, briefing journalists and senior management, writing, online communications policy
Ben Ayers’s Experience
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Online Engagement Manager, ITV.com
ITV
(Public Company; Broadcast Media industry)
March 2009 — Present (9 months)
I manage online engagement for ITV's flagship website.
With the ultimate aim of driving traffic to ITV.com, I work with communities around ITV programmes. The role involves:
Managing and guiding ITV.com's social media strategy
Establishing social media best practice on ITV.com and ITV wide
Working on social media and community policy at ITV
Driving social media integration and innovation on ITV.com
Working with other parts of the business including marketing, research and PR to leverage social media and harness the power of fans
Working with other social media organisations to enhance and develop communities around ITV programme brands
Measuring and reporting on social media activity
Additional Information
Ben Ayers’s Websites:
Ben Ayers’s Interests:
cycling, social networks, messing about on the river
