Greater Los Angeles Area
- Current
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- Director of Marketing Optimization at Experian Consumer Direct
- Creative Director, Product Manager at Innovative Blast, LLC
- Past
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- Director of Marketing Operations at Experian Consumer Direct
- Product Manager at ClassesUSA, an Experian Interactive Company
- Market Integration Manager at Academic Loan Group
- Product Marketing Manager / Account Manager at SalesBuilder, Inc. - now Magnify360
- Founder at AccountNow, Inc.
- Promotions Manager at Action Online Entertainment
- Producer at Go Time Films, LLC
- Founder/Director of Marketing at E-Commerce Processing
- Traffic Engineer at Katz, Okitsu & Associates
- Marketing Assistant at Bancard Systems
- Education
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- Pepperdine University
- Harvey Mudd College
- Recommended
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11 people have recommended Benjamin - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Benjamin Liu’s Summary
I have over 12 years of marketing, management and operations experience in a variety of industries ranging from financial services and real estate to software and entertainment. As a marketing and strategic consultant, I've helped many small to large businesses grow by understanding and developing strong relationships with their customers, then creating relevant messaging and acquisition campaigns.
My startup experience includes financial services, including one VC funded, film production, software application, consulting and graphic design businesses.
Feel free to contact me for more information on how I can help you.
Updated portfolio, resume and bio: http://www.thebenspot.com
Benjamin Liu’s Specialties:
Internet Marketing, Brand Management, Advertising, Creative Direction, Graphic Design, Event Planning, Website Development, Communications, Incentive and Loyalty Programs, Promotions, Product Development and Management, Presentations
Benjamin Liu’s Experience
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Director of Marketing Optimization
Experian Consumer Direct
(Financial Services industry)
December 2008 — Present (8 months)
Optimization for business websites
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Creative Director, Product Manager
Innovative Blast, LLC
(Marketing and Advertising industry)
April 2006 — Present (3 years 4 months)
Currently a managing partner of this creative services agency. Develop, manage and execute strategic marketing campaigns for various clients, as well as user experience optimization, landing page and web site design. Developed an in-house e-commerce engine for licensing and additional software products. Liaison with clients, manage domestic and offshore creative and technical teams to meet requirements.
Implemented advertising production system for Delta Air Lines. Manage all specifications and technical issues with client to optimize our engine for their needs from user interface to inventory management, order processing, alerts and fulfillment, to reporting and invoicing. My team handles all sponsorship and regional event advertising for the airline, with turnarounds as quick as same day.
Additional design work for CarsDirect.com, Auditude, MTV, Comedy Central, Citrix, Microsoft, Intuit, Podblaze, Experian Interactive, MojoPages, 7 Steps to 720 and more. -
Director of Marketing Operations
Experian Consumer Direct
(Public Company; 201-500 employees; EXPN; Internet industry)
May 2008 — December 2008 (8 months)
Managed marketing operations and campaign optimization for Identity Theft Protection vertical. Launched ProtectMyID.com and optimized FamilySecure.com.
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Product Manager
ClassesUSA, an Experian Interactive Company
(Public Company; Internet industry)
June 2007 — May 2008 (1 year)
ClassesUSA is the internet's leading lead generator for hundreds of online and campus colleges and universities. My primary responsibilities were to optimize and improve lead quality, quantity and revenues and reduce lead rejections through managing and coordinating marketing, sales, consumer experience and technology teams.
I was also heavily involved in spec'ing and overseeing development of sales tools and reports, including building a client management system from the ground up, as well as developing new features and functionality for our lead generation system. -
Market Integration Manager
Academic Loan Group
(Privately Held; 51-200 employees; Financial Services industry)
July 2006 — May 2007 (11 months)
ALG is a trend-setting company in the student loan consolidation industry. My responsibilities combine experiences from previous positions and business education to push the company further ahead, including:
• Design and implementation of enterprise reporting systems
• Planning and production of consumer-direct and e-marketing programs
• Integration of segment products and activities within particular markets to achieve business goals
• Implementation, management and execution of new marketing initiatives
• Supervision of internal and external contacts, action planning, budgeting, forecasting implementation, and design -
Product Marketing Manager / Account Manager
SalesBuilder, Inc. - now Magnify360
(Privately Held; 11-50 employees; Internet industry)
September 2004 — July 2006 (1 year 11 months)
SalesBuilder (now Magnify360) is the leading provider of real-time lead capture, lead qualification and lead communication solutions that improve your marketing and sales effectiveness. Utilizing our intuitive, flexible and powerful development software along with a methodology arrived at from our years of marketing experience, your company can increase online and offline marketing response rates, qualify and distribute leads, instantly respond to buying signals and initiate the sales cycle before prospects leave your site.
Responsibilities:
Developed marketing plans and collateral for multiple technology-industry companies. Built and executed numerous online and offline lead capture campaigns.
Managed marketing planning, branding and execution for real estate seminar series. Developed messaging, marketing and PR. Assisted in development of credit improvement book.
Results: Launched seminars, increased attendance by 800% and developed multiple new revenue streams. -
Founder
AccountNow, Inc.
(Privately Held; 1-10 employees; Financial Services industry)
2002 — 2004 (2 years)
Founded and developed a company to service the 20 million Americans that have been blacklisted from the banking system. Developed business/marketing plans and strategy. Performed extensive market tests and research, competitive/financial analysis and forecasting, recruited a partner and CEO, pitched plan to VC’s and angels. Designed CRM/SFA and business intelligence processes.
Results: Company was funded by 3 Venture Capital groups. Secured equity for personal efforts.
Implemented high-impact direct response CPC and CPA campaigns via online ads/email, print, trade shows, viral, and affiliate programs.
Results: Achieved cost per acquisition under 10% of primary competitor.
Implemented and operated a temporary call center with three CSRs during test marketing to manage hundreds of customer calls – developed scripts and marketing research surveys.
Results: Personally enrolled 80% of inbound prospects and obtained significant competitive market information. -
Promotions Manager
Action Online Entertainment
(Privately Held; 11-50 employees; Gambling & Casinos industry)
2003 — 2004 (1 year)
Translated international marketing objectives into print, Internet and multimedia messages. Managed prepaid card programs and developed a customer loyalty program. Responsible for vendor management, product rollouts and worldwide special events.
Redesigned the company web sites in four languages, understanding cultural differences. Created a more attractive and user friendly layout, smoother flow and high impact motion graphics.
Results: Increased downloads from 5 to 10% per site.
Managed online ad campaigns. Selected networks, negotiated low cost contracts and developed/optimized all creative materials.
Results: Increased click-through rates from 0.1% to 1.2% within the first week of the campaign by optimizing content and messaging. -
Producer
Go Time Films, LLC
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
2000 — 2002 (2 years)
Produced an internationally distributed sci-fi feature film—one of the world’s first in Hi-Definition.
Responsible for corporate management, planning, marketing and PR. Secured investors, managed overall production budget, schedules, logistics, staffing, vendors and negotiated distribution. Oversaw a cast/crew of 75 and a budget of $800,000 for the production. Organized and promoted premiere at Disney Studios.
Results: Generated national publicity with interviews and articles published in several international to regional magazines and newspapers. Film won Best Feature at the Telluride Indie Film Festival. -
Founder/Director of Marketing
E-Commerce Processing
(Privately Held; 501-1000 employees; Banking industry)
1998 — 2000 (2 years)
Built payment processing and merchant banking company from the ground up. Responsible for strategic planning, development and branding of products and services. Managed product launches from concept to advertising. Developed marketing campaigns, trade show booths and POP displays. Developed sales training and service implementation programs.
Results: Grew company from 5 to a staff of over 500 in 9 months.
Developed and launched gift card program. Managed execution and fulfillment of products to clients. Streamlined processes, negotiated with vendors, trained staff and increased quality control.
Results: Issued over 250,000 payment cards nationally and reduced turnaround time from 2 weeks to 72 hours. Employee productivity increased by 400%. -
Traffic Engineer
Katz, Okitsu & Associates
(Privately Held; 11-50 employees; Civil Engineering industry)
1995 — 1998 (3 years)
Designed traffic jams!
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Marketing Assistant
Bancard Systems
(Privately Held; 51-200 employees; Financial Services industry)
1998 — 1998 (less than a year)
Created marketing collateral, organized a nationwide seminar series to recruit and train a national affiliate team, produced corporate sales videos.
Benjamin Liu’s Education
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Pepperdine University
MBA , Global Business & Finance , 2001 — 2004
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Harvey Mudd College
BS , Engineering , 1990 — 1994
Emphasis in electrical engineer and computer science
- Activities and Societies:
- Cycling team race director
Additional Information
Benjamin Liu’s Websites:
Benjamin Liu’s Interests:
business education, startups and opportunities, technology, cycling, kayaking, volleball, golf, auto racing, music, playing piano, gardening, home improvement
Benjamin Liu’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
