Online Marketing Manager at Wild Planet Entertainment, Inc
San Francisco Bay Area
Online Marketing Manager at Wild Planet Entertainment, Inc
San Francisco Bay Area
I'm interested in socially responsible, strategic online marketing, SEO & SEM, copywriting and web design and development.
SEO, SEM, Copywriting, Strategic content development, Web analytics, Site design (Fireworks, Photoshop, Illustrator), HTML, CSS, Flash & ActionScript, JavaScript, PHP, mySQL, Server administration (LAMP / FreeBSD)
(Privately Held; 51-200 employees; Consumer Goods industry)
January 2005 — Present (3 years 10 months)
Responsible for all aspects of Wild Planet’s Internet strategy, extending brands online through designing and developing standards-based, user-focused web sites; directed e-commerce partner in the creation of an online store, taking revenues from zero to over $1 million in three years; managed national promotional contest (Kid Inventor Challenge),growing number of entries by 50%.
(Privately Held; 51-200 employees; Consumer Goods industry)
March 2004 — January 2005 (11 months)
Provided strategic market analysis and reported industry trends to business managers, sales and management teams; supported Research Manager with quantitative analysis; managed Consumer Service Associate; developed web strategy and managed outsourcing of web site design and development; introduced SEO practices, increasing site traffic by 200%.
(Privately Held; 51-200 employees; Consumer Goods industry)
March 2002 — May 2003 (1 year 3 months)
Managed consumer services, added brand management responsibilities, directing product line development from ideation through production; created trade promotional materials.
Sequence for Internet Professionals 2003 — 2005
MA, Liberal Studies, 1998 — 1999
Classes taken 1998 - 1999; degree is incomplete.
BA (Hons), Science, Society & The Media, 1992 — 1995
Socially responsible, strategic online marketing, SEO & SEM, copywriting and web design and development.
Rotary Foundation Ambassadorial Scholar 1998