E-Commerce Manager at Birkenstock USA
San Francisco Bay Area
E-Commerce Manager at Birkenstock USA
San Francisco Bay Area
I'm interested in socially responsible, strategic online marketing, SEO & SEM, copywriting and web design and development.
SEO, SEM, Copywriting, Strategic content development, Web analytics, Site design (Fireworks, Photoshop, Illustrator), HTML, CSS, Flash & ActionScript, JavaScript, PHP, mySQL, Server administration (LAMP / FreeBSD)
(Privately Held; Apparel & Fashion industry)
2009 — Present (less than a year)
(Consumer Goods industry)
January 2005 — February 2009 (4 years 2 months)
Responsible for all aspects of Wild Planet’s Internet strategy, extending brands online through designing and developing standards-based, user-focused web sites; directed e-commerce partner in the creation of an online store, taking revenues from zero to over $1 million in three years; managed national promotional contest (Kid Inventor Challenge),growing number of entries by 50%.
(Privately Held; 51-200 employees; Consumer Goods industry)
March 2004 — January 2005 (11 months)
Provided strategic market analysis and reported industry trends to business managers, sales and management teams; supported Research Manager with quantitative analysis; managed Consumer Service Associate; developed web strategy and managed outsourcing of web site design and development; introduced SEO practices, increasing site traffic by 200%.
(Privately Held; 51-200 employees; Consumer Goods industry)
March 2002 — May 2003 (1 year 3 months)
Managed consumer services, added brand management responsibilities, directing product line development from ideation through production; created trade promotional materials.
Sequence for Internet Professionals 2003 — 2005
MA , Liberal Studies , 1998 — 1999
Classes taken 1998 - 1999; degree is incomplete.
BA (Hons) , Science, Society & The Media , 1992 — 1995
Socially responsible, strategic online marketing, SEO & SEM, copywriting and web design and development.
Rotary Foundation Ambassadorial Scholar 1998