Belinda Ang

Current

Senior Account Manager (Project-basis) at Festival Square Circle Pte Ltd
Account Manager (Digital Specialist) at MS&L Worldwide

Past

Senior Account Manager at Festival Square Circle Pte Ltd
Associate Producer (Project-based) at Infocus Asia Films Pte Ltd
Event Director at A Group of People Pte Ltd

Business Owner at The Outsider Cafe

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Education

Beijing Film Academy
Temasek Polytechnic

Recommendations

6 recommendations

Connections

447 connections

Industry

Marketing and Advertising

Websites

Belinda Ang’s Summary

A child of the dot-com generation, Belinda is a digital native who has built a reputable online influence in Singapore. Her notable presence can easily be observed across the different social platforms.

She is currently Digital Specialist with MS&L Group Singapore (member of Publicis Groupe), also lending support and counsel to the regional office and clients. Aside to this, Belinda is also a personal social media consultant for world-renown C-level business and brand strategist, Mr. Martin Roll and adviser for Greater China to local social media start-up, PepperConn.

She spearheaded @SGbrands, a Twitter account to help promote brands and businesses in Singapore. She was also invited as a guest writer to pen marketing related topics for Lianhe Zaobao in 2009.

Prior to this, Belinda was originally a film major trained in Temasek Polytechnic, Singapore and Beijing Film Academy, China. She started her own food & beverage start-up upon graduation, taking charge of the multiple business functions in her 2 outlets. The business was sold after 5 years as a career move to pursue her interest in event marketing.

She then joined premium event companies, A Group of People Pte Ltd as Event Director and Festival Square Circle as Senior Account Manager, managing key accounts like South Australia Tourism Board, General Motors, Fuji Xerox, Singapore Tourism Board, WDA, Marina Bay Sands and Singapore International Water Week among others.

Belinda's creative fundamentals, diverse experience and exposure to cross marketing disciplines puts her in a good position to take on versatile roles in organisations that motivate changes at the forefront.

Belinda Ang’s Specialties:

- Integrated Digital Strategy
- Through-the-line marketing, from conceptualization to execution
- Event management for corporate & special events.
- Fluency in English, Mandarin, Cantonese. Basic Korean.
- TV/Film Directing & Production

Belinda Ang’s Experience

Senior Account Manager (Project-basis)

Festival Square Circle Pte Ltd

(Events Services industry)

May 2010 — Present (5 months)

- Business development
- End-to-end event consultancy for clients.
Account Manager (Digital Specialist)

MS&L Worldwide

(Public Company; PUB.FR; Public Relations and Communications industry)

August 2009 — Present (1 year 2 months)

- Led & executed highly successful P&G Whisper "happy it's here!" digital campaign.
- Conducted Enterprise Social Media Training (Webiner & In-Person) for CIBA VISION
- Counselled digital strategies for CIBA VISION, Coca-Cola, Pernod Ricard, Discovery Networks Asia, P&G Whisper etc
Senior Account Manager

Festival Square Circle Pte Ltd

(Events Services industry)

May 2008 — August 2009 (1 year 4 months)

- Key account includes Singapore Tourism Board, Singapore International Water Week, Marina Bay Sands etc

- Integrated campaign activation and creative conceptualisation leading to successful execution.

-To initiate and execute digital strategies across multiple social media platforms to strengthen brand positioning and as marketing channel for specific projects (eg. Singapore Fireworks Celebrations 2008)

- Marketing strategies for company's Arts & Entertainment arm, including for "CATS the Musical".
Associate Producer (Project-based)

Infocus Asia Films Pte Ltd

(Privately Held; 11-50 employees; Motion Pictures and Film industry)

February 2008 — May 2008 (4 months)

Post-production for part of documentary 'Reveal' commissioned under Discovery Channel.
Event Director

A Group of People Pte Ltd

(Events Services industry)

May 2007 — February 2008 (10 months)

My primary job scope involves overlooking agency health, operations & sales. Lead all creative processes and intiatives for pitches and presentations. Strength in BTL conceptualisation to successful execution. Also campaign integration.

Key Accounts includes :
- General Motors
- South Australia Government & Tourism Commission
- Fuji Xerox
- Apple
- The Body Shop
- CapitaLand Malls / Funan DigitaLife Mall
Business Owner

The Outsider Cafe

(Food & Beverages industry)

September 2002 — May 2007 (4 years 9 months)

Wholly owned business at Tanglin Mall & China Square Central.

- Daily operations, business management, finance, HR and marketing.
- Comprehend entire operation process including cooking, menu planning and innovation of recipes.

Belinda Ang’s Education

Beijing Film Academy

Film Directing 2001 — 2002
Temasek Polytechnic

Interactive Media Design / Major in Video & Films 1998 — 2001

Activities and Societies:

Project Manager, Design Academic Club / Sponsorship Manager, Design Graduate Show

Additional Information

Belinda Ang’s Websites:

Belinda Ang’s Interests:

Movies, Reading (Chinese literature, business & marketing related books, self-improvement), Exploring New Media, Listening to Jazz music, Writing articles & novels, Tennis