Belinda Ang

Social Media Consultant & Trainer, Artiste Manager for regional singer Joi Chua 蔡淳佳

Location: Singapore
Industry: Marketing and Advertising

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Belinda Ang's Overview

Current

Social Media Consultant at Independent
Curriculum Developer & Trainer - Social Media (Ad-hoc) at Singapore Media Academy
Artiste Manager for Joi Chua 蔡淳佳 (Regional Singer) at Joi Music

Senior Account Manager (Project-basis) at Festival Square Circle Pte Ltd

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Past

Account Manager (Digital Specialist) at MSLGROUP
Senior Account Manager at Festival Square Circle Pte Ltd
Associate Producer (Project-based) at Infocus Asia Films Pte Ltd

Event Director at A Group of People Pte Ltd
Business Owner at The Outsider Cafe

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Education

Beijing Film Academy
Temasek Polytechnic
Ngee Ann Secondary

Recommendations

9 people have recommended Belinda

Connections

500+ connections

Websites

Child of the dot-com generation, Belinda is a digital native who has built a reputable online influence in Singapore.

She is currently an independent digital consultant & also artiste manager for regional mandarin pop singer, Joi Chua. Belinda also developed the curriculum and teaches at Singapore Media Academy as trainer for a WDA-accredited Social Media course.

Her last employment as Digital Specialist with MSLGroup, Singapore (member of Publicis Groupe) puts her in a position to lend support and counsel the network's regional office and clients. Projects she led such as the campaign for P&G Whisper to shift women's perceptions in the taboo topic of periods, came in runner-up in the global Bees Social Media Awards in 2010.

Aside to this, Belinda is also a personal social media consultant for world-renown C-level business & brand strategist, Mr. Martin Roll. She spearheaded @SGbrands, a Twitter account to help promote brands & businesses in Singapore. She also wrote marketing articles for Lianhe Zaobao in 2009 & has been interviewed on "Good Morning Singapore", 938LIVE, Asia360, DigitaLife & MyPaper.

Belinda was originally a film major trained in Temasek Polytechnic, Singapore & Beijing Film Academy, China. She kick-started her own food & beverage venture upon graduation, managing multiple business functions in her 2 outlets. The business was sold after 5 years as a career move to pursue her interest in integrated marketing.

She then joined premium event companies, A Group of People Pte Ltd as Event Director & Festival Square Circle as Senior Account Manager, managing key accounts eg. South Australia Tourism Board, General Motors, Fuji Xerox, Singapore Tourism Board, WDA, Marina Bay Sands & Singapore International Water Week among others.

Belinda's fundamentals in creative, diverse management experiences & exposure in cross-marketing disciplines places her in a good position to take on versatile roles in organisations that motivate changes at the forefront.

Specialties

- Social Media Strategy & Training
- Integrated Marketing (including digital & entertainment marketing)
- Event management for corporate & special events.
- Artiste Management
- TV/Film Directing & Production

Social Media Consultant

Independent

January 2011 – Present (1 year 1 month) Asia

Curriculum Developer & Trainer - Social Media (Ad-hoc)

Singapore Media Academy

September 2010 – Present (1 year 5 months)

Curriculum developer and trainer for Social Media Marketing & Communications under the WSQ scheme by WDA Singapore.

Artiste Manager for Joi Chua 蔡淳佳 (Regional Singer)

Joi Music

June 2010 – Present (1 year 8 months)

Artiste manager for regional mandarin pop singer, Joi Chua. A homegrown songbird from Singapore, Joi has traveled shores and built a reputable name in her 10 years of music career. Some of her hit songs include 陪我看日出, 有一天我会，依恋，庆幸有你爱我，隐性纪念 etc. Joi was also nominated for the Best Female Vocalist in Taiwan's prestigious Golden Melody Awards in 2008.

For engagements, endorsements, potential collaborations, please contact me directly at manager@joichua.com or +65 8333 1981.

Senior Account Manager (Project-basis)

Festival Square Circle Pte Ltd

May 2010 – Present (1 year 9 months)

- Business development (technology & methodology in events)
- Company rebranding
- End-to-end event consultancy for clients (eg. Housing Development Board, Intellectual Property Office of Singapore)

Account Manager (Digital Specialist)

MSLGROUP

Public Company; 1001-5000 employees; Public Relations and Communications industry

August 2009 – December 2010 (1 year 5 months)

- Led & executed highly successful P&G Whisper "happy it's here!" digital campaign which won runner-up in the Bees Award 2010.
- Conducted Enterprise Social Media Training (Webiner & In-Person) for CIBA VISION
- Counselled digital strategies for CIBA VISION, Coca-Cola, Pernod Ricard, Discovery Networks Asia, P&G Whisper etc

Senior Account Manager

Festival Square Circle Pte Ltd

May 2008 – August 2009 (1 year 4 months)

- Key account includes Singapore Tourism Board, Singapore International Water Week, Marina Bay Sands etc

- Integrated campaign activation and creative conceptualisation leading to successful execution.

-To initiate and execute digital strategies across multiple social media platforms to strengthen brand positioning and as marketing channel for specific projects (eg. Singapore Fireworks Celebrations 2008)

- Marketing strategies for company's Arts & Entertainment arm, including for "CATS the Musical".

Associate Producer (Project-based)

Infocus Asia Films Pte Ltd

February 2008 – May 2008 (4 months)

Post-production for part of documentary 'Reveal' commissioned under Discovery Channel.

Event Director

A Group of People Pte Ltd

May 2007 – February 2008 (10 months)

My primary job scope involves overlooking agency health, operations & sales. Lead all creative processes and intiatives for pitches and presentations. Strength in BTL conceptualisation to successful execution. Also campaign integration.

Key Accounts includes :
- General Motors
- South Australia Government & Tourism Commission
- Fuji Xerox
- Apple
- The Body Shop
- CapitaLand Malls / Funan DigitaLife Mall

Business Owner

The Outsider Cafe

September 2003 – May 2007 (3 years 9 months)

Wholly owned business at Tanglin Mall & China Square Central.

- Daily operations, business management, finance, HR and marketing.
- Comprehend entire operation process including cooking, menu planning and innovation of recipes.

Volunteer Interests
- Causes I care about:
  - Animal Welfare
  - Arts and Culture
  - Children
  - Disaster and Humanitarian Relief
  - Education
  - Health
  - Poverty Alleviation
- Organizations I support:
  - Plan International
  - United Nations
  - World Food Programme
  - Mercy Relief

English
(Native or bilingual proficiency)
Chinese
(Native or bilingual proficiency)
Korean
(Elementary proficiency)
Cantonese
(Limited working proficiency)

Beijing Film Academy

Professional Scholar Certificate, Film Directing

2002 – 2003

Temasek Polytechnic

Diploma, Interactive Media Design (Video and Films)

1998 – 2002

Activities and Societies: Project Manager, Design Academic Club / Sponsorship Manager, Design Graduate Show

Ngee Ann Secondary

Cambridge O'Levels

1994 – 1997

Websites:

Interests:

Movies, Reading (Chinese literature, business & marketing related books, self-improvement), Exploring New Media, Listening to Jazz music, Writing articles & novels, Tennis

Groups and Associations: