Brad Johnson

Brad Johnson

VP Product Marketing & Business Development at SOASTA, Inc.

Location
San Francisco Bay Area
Industry
Computer Software

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Brad Johnson's Overview

Current
  • VP Product Marketing & Business Development at SOASTA, Inc.
Past
Education
Connections

500+ connections

Brad Johnson's Summary

I am a seasoned, customer-focused enterprise software professional with a proven record multi-million-dollar revenue generating achievements in a variety of critical roles in global public & private organizations.

My leadership style is described by colleagues & management as passionate, effective, dedicated, strategic, focused, practical, technical, ethical and driven. My career is devoted to helping global enterprises improve and optimize the value of IT. Prior to my current role as head of Product Marketing & Business Development at SOASTA, I held senior positions in sales, product management, strategic alliances, development, and operations in global, public companies and small, wear-every-hat startups over the past 19 years.

I've been promoted nearly annually, carried and exceeded 8-figure quotas, managed strategic acquisitions, developed first-of-kind strategic partnerships with HP, IBM, CSC, CA, VMware, Adobe, Microsoft, Rackspace, Siebel, BMC & SAP, launched new products, revived old ones, & managed $600M solutions. Under my watch at Borland we achieved market-leading growth, and at SOASTA we've grown from small cloud startup to Gartner-recognized industry leader.

Additionally, I have driven strategic projects around Mobile Testing, Real User Monitoring, Cloud Computing, Cloud Testing, virtualization and open source technologies, plus process areas like DevOps, Continuous Integration and Agile development. Moreover, I have practical, customer-driven philosophies about how to address these in the market.

My unique path through both life and career has molded me as a natural leader with equal comfort in the board room or the development lab. This ability to relate to customers and colleagues at all levels - across organizational, geographical and political boundaries - is possibly the most important factor in my success throughout my career.

Specialties

Mobile, PaaS, SaaS, Cloud Computing, Cloud Testing, Web 2.0, virtualization, SOA testing, Agile development, Continuous Integration, ALM, APM, product marketing, product management, solutions marketing, strategic planning, sales enablement, analyst relations, press relations, channel strategy and sales, ISV alliances, solutions partner alliances, business development, 3rd party negotiations, software project management, content development

Brad Johnson's Experience

VP Product Marketing & Business Development

SOASTA, Inc.

Privately Held; 201-500 employees; Computer Software industry

January 2011Present (3 years 9 months)

Old-School dropout pioneering cloud computing and continuous delivery to change how quality user experiences are delivered to an intelligent, impatient and mobile generation.

Category creation to Gartner MQ leader...and accelerating...

VP Strategic Alliances

SOASTA, Inc.

Privately Held; 201-500 employees; Computer Software industry

December 2008January 2011 (2 years 2 months)

I wrote the definition of Cloud Testing in Feb. 2009 - up from there to Industry category leader.
http://en.wikipedia.org/wiki/Cloud_testing

Established SOASTA's core distribution and Technology partnerships
http://soasta.com/partners/

Sr. Director of Product Marketing

Borland

Public Company; 501-1000 employees; BORL; Computer Software industry

April 2006November 2008 (2 years 8 months)

Product Marketing Director - Quality Management Solutions

Mercury Interactive

Public Company; 1001-5000 employees; MERQ; Computer Software industry

June 2005December 2005 (7 months)

Global Alliances Manager (Sales)

Mercury Interactive

Public Company; 1001-5000 employees; MERQ; Computer Software industry

January 2004June 2005 (1 year 6 months)

Sr. Manager, Technology Alliances

Mercury Interactive

Public Company; 1001-5000 employees; MERQ; Computer Software industry

March 2002January 2004 (1 year 11 months)

Product Manager

Compuware

Public Company; 1001-5000 employees; CPWR; Computer Software industry

January 2000January 2002 (2 years 1 month)

Brad Johnson's Skills & Expertise

  1. Product Marketing
  2. Strategic Partnerships
  3. Sales Process
  4. SaaS
  5. Cloud Computing
  6. PaaS
  7. Sales Enablement
  8. Product Management
  9. Web 2.0
  10. Business Development
  11. Software Project Management
  12. Analyst Relations
  13. Virtualization
  14. Continuous Integration
  15. Content Development
  16. Performance Testing
  17. Test Automation
  18. Enterprise Software
  19. Professional Services
  20. Go-to-market Strategy
  21. Software Development
  22. Testing
  23. Strategy
  24. Solution Selling
  25. Mobile Applications
  26. Application Performance Management
  27. Management
  28. Start-ups
  29. Agile Methodologies
  30. Partner Management
  31. Mobile Devices
  32. Pre-sales
  33. Software Industry
  34. Big Data
  35. Business Alliances
  36. Mobile Technology
  37. Demand Generation
  38. Lead Generation
  39. Strategic Alliances
  40. Channel Partners
  41. Business Intelligence
  42. CRM
  43. Salesforce.com
  44. Analytics
  45. IaaS
  46. Integration
  47. Leadership
  48. Product Development
  49. E-commerce
  50. SOA

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Brad Johnson's Education

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