
Creative direction & graphic design
Greater New York City Area

Creative direction & graphic design
Greater New York City Area
At the core of my work in visual communications are strategic concepts that tell stories about brands in a usable and accessible manner.
I also focus on interface design and Human Computer Interaction (HCI) as well as integrating out-of-browser content into site builds (feeds, calendar, and map applications).
(Sole Proprietorship; Myself Only; Graphic Design industry)
November 2001 — Present (7 years)
New York, NY
• NYC & Company
• HP
• Seed Media Group
• Dell Computers, Latin America
• The Knot
• The Nest
• Vogue Brasil
• Dunkin’ Donuts
• Casio
• Going Upriver DVD
• Mary Mac Apparel
• NY Press
San Francisco, CA
• Ojingo Labs
Seattle, WA
• Aliquin Technologies
• Microsoft, ACE Team
• Answer Financial
• Earn My Degree
Rio de Janeiro, Brasil
• Escola de Biossíntese
• Pensato Sistemas
• Fashion Rio
• Helenice Dornelles
Amsterdam, NL
• Playboy
• Waterman Training
• DDS
• Legalize!
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2005 — June 2007 (1 year 11 months)
Responsible for art direction and technical development for the Emering Technologies Group as part of the Creative Department at the largest private Search Engine Optimization (SEO) agency in the US. Worked with a multidisciplinary team including information architects, copywriters, and designers to balance the technical details of SEO with branding initiatives to provide optimized content for clients like Coca-Cola, Batteries.com, Citibank, Onward Healthcare, PetCo, Fairmont, Kennedy Space Center, and the Discovery Channel. I also participated in client pitches for optimized content and creative services for mobile and web channels for American Express, Dollar Rent-a-Car, Charles Schwab, and Six Flags.
(Public Company; 51-200 employees; KNOT; Publishing industry)
January 2005 — August 2005 (8 months)
Responsible for designing an assortment of print and online marketing materials for several in-house brands (The Knot, The Nest, Greatboyfriends, PromSpot) as well as outside clients who advertise their products and services through these channels. Key clients included Kohls, Oral-B, Sony Music, Castle Resorts, and Collages.
(Privately Held; 11-50 employees; Graphic Design industry)
November 2003 — March 2004 (5 months)
As the first senior member of the creative team, I was responsible for both in-house visual branding of the agency (on and offline projects) as well as art direction and production for several corporate clients such as Ford (Mexico), McDonalds, Bradesco, and Expand Group. I also managed an in-house mentoring program for design school interns.
(Public Company; 501-1000 employees; IPG; Marketing and Advertising industry)
January 2000 — December 2001 (2 years)
As the founding Art Director of Lowe Live (the interactive division of Lowe Lintas & Partners), I was responsible for the world class creative and solid strategic thinking behind the digital marketing efforts of Dell, Dennys (dennys.com was a finalist in the New York Festival, 2001), Western Union, Burger King, RCN, Courtyard, Homeroom, Lego, MapQuest, Amstel Light, Heineken, InterNap, SunGard, as well as in-house creative work for Lowe including site design, identity systems, and video editing. I was then promoted to Senior Art Director and began to manage junior designers and interns.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1999 — 2000 (1 year)
I designed and developed an intranet for one of the largest, privately held, multi-ethnic advertising companies in the country. This paved the way for more new media accounts and eventually designing and developing the company’s own site. I also prepared presentation materials for clients such as AT&T, Burger King, Ford, GlaxoSmithKline, Kraft, and Microsoft.
(Public Company; 10,001 or more employees; S; Telecommunications industry)
1997 — 1998 (1 year)
(Public Company; 10,001 or more employees; FDX; Printing industry)
1995 — 1996 (1 year)
(Privately Held; 11-50 employees; Pharmaceuticals industry)
1994 — 1995 (1 year)
N/A, Interactive Multimedia Design, April 1998 — July 1998
Exciting summer classes for interaction design.
BA, Psychology, 1990 — 1994
• Outstanding Achievement in Website Development (2006) by the Web Marketing Association for http://www.batteries.com/thedoctor/.
• Finalist at the New York Festival (2001) for the Dennys.com website (offline).