Yanick Bédard

Current

• Strategist and new technology advisor at SID LEE (aka Diesel Marketing)

Past

• IT Consultant at Tourisme Montreal
• Information Architect - Usability Expert at Diesel Marketing
• Ad Writer at Tam-Tam/TBWA

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Education

• http://www.personalMBA.com
• Avid Composer
• Université de Montréal

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Recommended

5 people have recommended Yanick

Connections

193 connections

Industry

Marketing and Advertising

Websites

• My Blog

Yanick Bédard’s Summary

Strategist and new technology advisor on major accounts such as: Adidas, AMT, Garnier, RedBull, Gaz Métro, Tourisme Montréal, Suzuki, Cirque du Soleil, MGM.

Business analyst and group account director on all the majors SID LEE interactive accounts.

Team lead in Information Architecture and Usability.

Yanick Bédard’s Specialties:

New technology Strategy, WebProducer, Interactive Account Director, Management, Usability, Storytelling, User Experience.

Yanick Bédard’s Experience

• Strategist and new technology advisor

  SID LEE (aka Diesel Marketing)

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 2006 — Present (2 years 7 months)

  I am the senior group account manager in the interactive field. I am also the team leader of the Information Architect department and the business analysis department.
  
  I am responsible of the scope of all the new technology projects, the user experience and usability, the business analysis and strategy of the Interactive Sid Lee projects.
  
  I also give seminar on the topic of Information Architecture at UQAM and social networks at Infopresse.

• IT Consultant

  Tourisme Montreal

  (Non-Profit; 51-200 employees; Hospitality industry)

  April 2001 — December 2005 (4 years 9 months)

  Manager of Web/IT dev and strategies.
  WebProducer.
  Manager of the portal http://www.tourisme-montreal.org and http://www.montrealcam.com

• Information Architect - Usability Expert

  Diesel Marketing

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  December 1999 — April 2001 (1 year 5 months)

  I was in charge of the the user experience, the usability and the content of major websites development such as Reno Dépôt (now offline), Tourisme Montréal and Cirque du Soleil.

• Ad Writer

  Tam-Tam/TBWA

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 1996 — August 1999 (3 years 1 month)

  I was a French creative copywriter responsible for national brand such as: Apple, Nissan, Infiniti and Astral.

Yanick Bédard’s Education

• http://www.personalMBA.com

  Personal MBA, Management, 2005 — 2007

  I am currently doing MyPersonalMBA at http://www.personalmba.com/.

• Avid Composer

  Certified Avid Composer Specialist 1999 — 1999

• Université de Montréal

  Bachelor, Communication - Advertising, 1996 — 1998

Additional Information

Yanick Bédard’s Websites:

• My Blog

Yanick Bédard’s Groups:

•    FWA member

Yanick Bédard’s Honors:

Palmarès de la doyenne Université de Montréal, Coq, Boomerang, Caissies, Microsoft, TheFwa.com

Yanick Bédard’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch