Beatrice Perkins Johnston
CEO at Brand Excitement
- Location
- Greater New York City Area
- Industry
- Marketing and Advertising
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Beatrice Perkins Johnston's Overview
- Current
-
- CEO, Director at Brand Excitement
- Past
-
- Producer/Coordinator at Mattlin Mandell, Inc
- Project Manager at UBS Wealth Management
- Graphic Designer/Producer at Credit Suisse
- Presentation Specialist / Workflow Coordinator at Merrill Corporation
- Desktop Publisher at Headway Corporate Resources (formerly ASA Personnel)
- Education
-
- University of Illinois at Urbana-Champaign
- New York University
- Recommendations
-
1 person has recommended Beatrice
- Connections
-
413 connections
Beatrice Perkins Johnston's Summary
Experienced marketing manager and producer with over 10 years experience in both print and web media. Solid background in Financial industry.
Specialties
- Graphic Design
- Print Production
- Email Marketing
- Financial Industry Communications
Beatrice Perkins Johnston's Experience
CEO, Director
Brand Excitement
Privately Held; Myself Only; Marketing and Advertising industry
January 2010 – Present (2 years 2 months)
Producer/Coordinator
Mattlin Mandell, Inc
February 2007 – May 2009 (2 years 4 months)
Mattlin Mandell, Inc. is an interactive communications agency creating interactions that increase interest, build involvement, inspire loyalty and evoke response. Our clients are those who understand that interactive touchpoints create powerful, effective communications - and we help them achieve their business objectives with strategic planning, creative development, design and production.
Project Manager
UBS Wealth Management
Public Company; 10,001+ employees; UBS; Financial Services industry
July 2006 – February 2007 (8 months)
- Coordinated production of internal and external marketing collateral. Typically handled 40-50 concurrent projects per month. Departments included Retirement Consulting Services, Human Resources, Banking Products, Corporate Employee Financial Services, Management Support and Event Marketing.
- Managed team of 10 designers through creative process; proactive and successful in keeping ALL assigned projects on-time and within budget.
- Obtained print estimates and maintained documentation for all print/production jobs. Acquired studio estimates to determine level of support needed by creative staff. Assisted studio during periods of heavy volume.
Graphic Designer/Producer
Credit Suisse
Public Company; 10,001+ employees; CS; Banking industry
June 2004 – July 2006 (2 years 2 months)
- Managed electronic marketing throughout entire life cycle creating e-mail campaigns, fact sheets, newsletters, monthly and quarterly reports, press releases and conference invitations.
- Created comprehensive reports with analysis of successful delivery, open and click-through rates as well as manage hard and soft bouncebacks, passalongs, and unsubscribes.
- Managed software vendors and assisted in the parameters needed to develop the annual plan and budget. Assisted in negotiating contract prices, reporting parameters and optimal billing cycles for software vendors.
- Ensured web and print graphics are consistent with firm-wide branding tone and style.
Presentation Specialist / Workflow Coordinator
Merrill Corporation
Privately Held; 1001-5000 employees; Marketing and Advertising industry
2000 – 2004 (4 years)
- Created and enhanced presentations, pitchbooks, conference booklets, roadshows, advertisements and internal correspondence to support the Private Equity, Telecommunications, Consumer Products, Industrial Growth, Health Care, Technology, Mergers and Acquisitions and High Yield groups.
- Handled intake and assigned desktop projects according to team member’s individual skills as well as produced daily turnover report for subsequent shift. Expedited turnaround in high volume, confidential, priority environment.
- Recreated logos and scanned images in Adobe Photoshop, Illustrator and CorelDraw for use in a variety of imaging formats including .EPS, .JPG, .TIF and .GIF
Desktop Publisher
Headway Corporate Resources (formerly ASA Personnel)
Privately Held; 1001-5000 employees; Staffing and Recruiting industry
1995 – 2000 (5 years)
- Created and revised overhead and bound presentations, maps, charts, covers, brochures, flyers, conference booklets, roadshows, advertisements, invitations, posters, capabilities pieces, RFPs and web content.
- Created and recreated (traced) logos, scanned images, maps, charts and graphs for use in both printed and web media in .eps, .jpg, .tif and .gif formats.
- Converted and edited documents in PDF format, manipulating graphic sizes and font compression to ensure file size and print quality.
- Created manuals and trained word processors and production operators on Microsoft Word and PowerPoint at the intermediate and advanced levels. Upgraded professional staff. Provided telephone support for general PC projects.
Beatrice Perkins Johnston's Education
University of Illinois at Urbana-Champaign
BA, Urban and Regional Planning
1988 – 1992
New York University
Professional Certificate, Journalism
Beatrice Perkins Johnston's Additional Information
- Interests:
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Branding, Marketing, Nutrition, Volunteerism
Contact Beatrice for:
- career opportunities
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
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