
Principal at Beaty & Co, Inc.
Vancouver, Canada Area

Principal at Beaty & Co, Inc.
Vancouver, Canada Area
My goals are simple: work with the best clients, craft their message and drive public awareness through electronic and print mediums. My ultimate job would be to work with a strong hi- or biotech entity and use my skills to help said company realize its full potential. The niche I fill is to provide investors and readers unbiased information in a form that is unique to the genre. As one of the first writers to provide original content to the Internet over 12 years ago, my style resonates both with readers and clients. My work has increased the shareholder bases of many dozens of companies by making the message clear, concise and compelling. Coupled with a keen understanding of how to distribute and market that message, my services have been consistently sought out by small and microcap companies as well as some of the best portals on the Internet.
My greatest strength is to take complex information and distill it to a form that is both approachable and informative. If the assignment doesn't interest me once completed, what interest would it be to the reader? In the Smallcap space, particularly hi-tech and bio-tech, information must be presented in actionable form; either for investors, customers or within the company itself-- a skill I've honed after writing 1000's of articles, press releases, investor fact sheets and speeches.
(Public Relations and Communications industry)
February 1995 — Present (14 years 6 months)
* Freelance Writing/Editorial, Editing, Investor Fact Sheets, Promotional Material, Web Content
* Organizes Corporate Email awareness campaigns
* Consult on blogging, forums, web content
* Past web gigs include theStreet.com, Upside.com/magazine, The Globe and Mail, SmallCapDigest and a host of others, including a failed relationship site.
* Corporate Mission: "Distil the message. Drive the Brand."
(Public Relations and Communications industry)
2000 — 2005 (5 years)
(Writing and Editing industry)
1998 — 2000 (2 years)
Provided financial content both to AOL Canada and AOL US Finance Channels through 'Beaty & Company'--one of the first online original content finance sites on the Internet. Managed groups of writers directing content and providing editorial services. Consulted on structure, features and tools on the site as well as managed both member forums and live online chats.
(Public Relations and Communications industry)
1998 — 2000 (2 years)
(Privately Held; Investment Management industry)
January 1979 — February 1995 (16 years 2 months)
Worked at Investment Dealers in Vancouver, Toronto and the UK. Held various marketing, corporate and product management and sales positions, both retail and Institutional. Rose to Director/Board Level responsibility.
Held applicable Industry licenses (Ontario & BC) including Registered Rep, Officers and Directors. Held Exchange designations including Options Market Maker, Registered Options Principal and US and Canadian Commodities as well as Investment Counsel license.
Held all applicable Investment Dealer licenses in the UK.
BA (hons) , English Literature , 1974 — 1978
Luois Paquette, CIRI, Northern Voice