Mark Reinhoudt

Current

principal and youngest assistant at mr63 marketing & evangelism ltd (until Aug 2009 known as mindbubble opportuntiy marketing ltd)

Past

Director Of Marketing & Evangelist at Hippo
Marketing, Sponsoring & Partnerships Manager at Internet Society - Dutch Chapter
Creative Marketing Communication & Business Development Director at Cool Capital B.V. - Amsterdam

Marketing & Project Manager (contracter) at BViK - Driebergen (NL)
Start-Up Marketing/Management Executive (initially part time, then full time) at Bodama Business Services - Amsterdam (NL)
interim creative marketing director (contracter) at mypoints europe
Creative Director/Founding Partner at happypoint
creative marketing trouble shooter and fixer at USWest International
Marketing Communications Organizer at a2000 Kabeltelevisie & Telecommunicatie
Creative Producer and Director at FilmNet Pay Television
account at radio 10
account at bridge

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Recommended

6 people have recommended Mark

Connections

215 connections

Industry

Marketing and Advertising

Websites

Mark Reinhoudt’s Summary

Talented, seasoned and experienced creative marketing professional with record of proven results in creating awareness, boosting sales of today's most dynamic and fast changing digital media, telecommunications and technology driven products and services.

Proven success in developing international (creative) marketing communication and business strategies and championing new business development. Over fifteen years broad based responsibilities covering all aspects of international business marketing, business development, corporate planning and memorable, effective communications.

Mark Reinhoudt’s Specialties:

creative [e-]marketing (agency side as well client side)
(Open Source) software evangelism
bridging marketing and technology
innovation
business development/matchmaking
networking
event production
out of the box thinking
motivational speaker

Mark Reinhoudt’s Experience

principal and youngest assistant

mr63 marketing & evangelism ltd (until Aug 2009 known as mindbubble opportuntiy marketing ltd)

(Marketing and Advertising industry)

July 2003 — Present (6 years 6 months)

Independent creative marketer and zealous evangelist clients who are in need for an innovative non-conventional creative marketing communications approach to business

Mission statement:
To bring the execution of my client's marketing strategy and company evangelism to an unprecedented, beyond their imagination level with the best return on investment.

Marketing Statement:
As innovative marketeer & zealous evangelist I work not only for you, but for your customers as well.
I speak the language your customers understand.
A language based on simple, clear, compelling ideas.
The customer is an entrepreneur. So that's how I think.
My concepts, events and products all stand out for maximum attention.
It's how I create awareness, preference and attract your customers.
Director Of Marketing & Evangelist

Hippo

(Privately Held; 11-50 employees; Computer Software industry)

May 2008 — November 2008 (7 months)

About Hippo

Hippo brings enterprise class support to the Open Source world. Giving you the best of two worlds: the flexibility and robustness of Open Source software and the quality of service of a professional company. Hippo focuses on Content Management and Portal technology.

My job
international product marketing
brand development
website content management
recruitment marketing
corporate identity control
staff event management
marketing pr
Hippo product and brand evangelism
Marketing, Sponsoring & Partnerships Manager

Internet Society - Dutch Chapter

(Non-Profit; 1-10 employees; Internet industry)

November 2007 — April 2008 (6 months)

Creating and executing marketing that enthuse companies to become part of the chapter, arranging sponsoring and partnerships with the internet (related) companies, governments and other industries to make sure that the work of Internet Society Dutch Chapter can continue in the coming years.

Initiating and setting up ground breaking new initiatives that focus on spreading information and knowledge about internet/IP/ICT related matters.
Creative Marketing Communication & Business Development Director

Cool Capital B.V. - Amsterdam

(Privately Held; 1-10 employees; Management Consulting industry)

November 2002 — September 2003 (11 months)

Small sized investment and consultancy company set up to make things happen. Frontrunner in innovation and digital comparison companies.
Besides this I consulted a number of clients that made use of the company’s consulting services

Responsibilities:
• innovation management/opportuntiy marketing;
• e-communication development;
• consulting members of European Parliament on e-mail (marketing) and privacy issue;
• initiation, development & p.r. European e-mail marketing competence centre;
• marketing & sales management for e-commerce sector investments
Marketing & Project Manager (contracter)

BViK - Driebergen (NL)

(Privately Held; 1-10 employees; Management Consulting industry)

September 2002 — November 2002 (3 months)

New laws in contracting work made this company start up with a revolutionary concept to avoid taxation problems. Along with this the iKommunikator, a digital mobile tool for free lancer, was developed
Responsibilities:
• developing iKommunikator
• production and execution marketing plan
• project management production
• partner finding
Start-Up Marketing/Management Executive (initially part time, then full time)

Bodama Business Services - Amsterdam (NL)

(Privately Held; 1-10 employees; Management Consulting industry)

October 2001 — September 2002 (1 year )

Bodama is the small management company of my 'mentor' investing in wide variety of projects, mostly high risk and very innovative.
Responsibilities:
• creative opportunity marketing highly upmarket golf course;
• ip-telephony development for one of the investments;
• marketing development and sales plan for a revolutionary environmental waste recycling program (98% per cent of waste comes back as methane gas)
interim creative marketing director (contracter)

mypoints europe

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2001 — February 2002 (1 year )

Joint venture between GUS Plc UK and MyPoints USA.
Ceative marketing support strategy and guidance through the emerging digital loyalty and e-mail marketing world
Creative Director/Founding Partner

happypoint

(Privately Held; 1-10 employees; Internet industry)

January 1999 — May 2001 (2 years 5 months)

Founder and Creative (Marketing & Business Development) Partner
January 1999 to May 2001
Europe’s first e-mail marketing company set up on a lean and mean budget with unique proprietary technology. Great serivce that managed to find an even greater following in a short period of time.
Responsibilities:
• visibility study for new services for electronic mass media;
• development permission marketing concept;
• development business plan and marketing concept with incorporated affinity/loyalty program;
• development virtual currency plan;
• presentation business plan to market leaders and key influencers;
• raising venture capital with informal investors;
• development services;
• creating and coordinating marketing website;
• managing all media contacts;
• running day to day creative elements of the business;
• e-marketing ambassador on-going international development and funding;
• set up marketing plan and responsible for overall execution
creative marketing trouble shooter and fixer

USWest International

(Public Company; 10,001 or more employees; Telecommunications industry)

October 1996 — November 1998 (2 years 2 months)

Intrernational Creative Marketing Communications Trouble Shooter and Fixer

Being there where extra marketing input was needed and making sure it was implemented successfully. Having been seconded to USA, India, Japan, Europe.
Marketing Communications Organizer

a2000 Kabeltelevisie & Telecommunicatie

(Public Company; 201-500 employees; Telecommunications industry)

September 1995 — December 1996 (1 year 4 months)

A2000 was the new name of Europe’s biggest single head end cable television operation given to it by its new owners USWest and UPC. Part of the company when it went to through the transition from a local municipality owned organization into a commercial cable data communication company. Later on, after the departure of USWest, it changed the name in UPC in order to streamline it with other European investments.

My role was to do all the marketing work and create a good feel with the clients.
Creative Producer and Director

FilmNet Pay Television

(Public Company; 501-1000 employees; Media Production industry)

January 1990 — January 1991 (1 year 1 month)

Directing, producing and purchasing of programmes for public time frame.

Introduced late night programming
account

radio 10

(Public Company; Marketing and Advertising industry)

1989 — 1991 (2 years )
account

bridge

(Marketing and Advertising industry)

1985 — 1987 (2 years )

Additional Information

Mark Reinhoudt’s Websites:

Mark Reinhoudt’s Interests:

It is not only work and no play in my life. As you get older you know your limitations better and better. Some of these limitations you take for granted and some you like to develop. Things that have my interest and that I love to talk about with anybody in particularly next to all the other things in life: • knowledge management; • opportunity marketing; • influence of interactivity in today’s world (professional as well as personal) • psychology; • rfid; • traveling; • running; • gadgets