Brody Dorland

Brody Dorland is an online marketing consultant, podcaster, social media strategist, professional speaker/trainer, co-creator of DivvyHQ.com and founding partner of Allure New Media, an online marketing consultancy in Kansas City.

His career path has pushed him into the trenches of corporate marketing, advertising agencies, entrepreneurship and establishing himself as one of Kansas City’s top marketing strategists.

Brody is a regular contributor for the Content Marketing Institute, Thinking Bigger Business Magazine, Smart Computing Magazine and has recently been featured on NBC Action News and Hot Talk 1510 AM. Some of his clients include H&R Block, AT&T, McDonalds, Staples, Lee Jeanes, Major League Baseball and Mr. Goodcents Franchise Systems.

With a strong background in both traditional and online marketing strategy, Brody leads the Allure New Media and DivvyHQ teams in helping businesses craft great stories, build high-performance websites, and leverage the web to be at the right place at the right time.

• 12 Things To Do After You've Written a New Blog Post

  • Content Marketing Institute
  • March 3, 2011
  Authors: Brody Dorland

  You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your blog posts.

• Hire A Web Design Service

  • Smart Computing Magazine
  • April 19, 2011
  Authors: Brody Dorland

  As much as you might like to hire your friend who tinkers with
  Web design programs, or give in to a family member who volunteers to help out with the business, there is no substitute for a professional website design service.

• 22 WordPress Plugins for Content Marketers

  • The Content Marketing Institute
  • June 27, 2011
  Authors: Brody Dorland

  As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content.

• How to Structure Your Web Content to Get Better Conversions

  • The Content Marketing Institute
  • September 12, 2011
  Authors: Brody Dorland

  There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by incorporating your buyers’ needs and wants into your website’s content architecture.

• A Template for Killer Website Content

  • The Content Marketing Institute
  • July 26, 2011
  Authors: Brody Dorland

  When companies decide that they want to develop their own website content as part of a new website development effort, we at least want to make sure they are equipped with a template that gives them a fighting chance to produce effective webpage content that drives action. Here is a template we like to use, and an explanation of what’s included.

• My Pocket-Sized, Content Production Secret

  • The Content Marketing Institute
  • May 31, 2011
  Authors: Brody Dorland

  I’m going to let you in on a little secret that helps me keep up with my content production. I’m dictating this article while in my car on my way to a client meeting using the audio recorder on my phone.

• 5 Steps to Tracking and Monetizing Your Website Conversions

  • The Content Marketing Institute
  • October 6, 2011
  Authors: Brody Dorland

  In my last post, I showed how to create “conversion paths” within your website’s content to help site visitors complete your desired outcomes. Now I’d like to show you a basic method for adjusting your Google Analytics settings so that you can start tracking those conversions to determine the monetary value of your website's content.

1. Content Strategy
2. Content Marketing
3. Information Architecture
4. User Interface Design
5. Online Marketing
6. Marketing Strategy
7. Marketing Communications
8. Social Media Marketing
9. Website Development
10. Web Analytics
11. Web 2.0

Websites:

• KC Online Marketing Consulting
• DivvyHQ Editorial Calendar App
• Content Marketing Podcast

Interests:

Online Marketing, Podcasting, Website Design, Social Media, Professional Speaking, Graphic Design, Networking, Electronic Music, Movies

Groups and Associations:

Freelance Exchange of Kansas City, StartKC, KCReferral.com, KC Chamber of Commerce, KC Business Marketers Association, KC Ad Club

• 
  Chief Content Officer
• 
  Content Marketing & Merlot
• 
  Content Strategy
• 
  Creative Intensive Network - For All Advertising Creatives
• 
  D2W Conference
• 
  Event Planners and Coordinators
• 
  Friends of Kansas City
• 
  Get Booked Out
• 
  Inbound Marketers - For Marketing Professionals
• 
  Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman
• 
  K-State A.Q. Miller School Alumni et al.
• 
  KC Marketing Twitter Group
• 
  KCReferral.com
• 
  Kansas City Entrepreneur Network
• 
  Kansas City Interactive
• 
  Kansas City Live Networking
• 
  Kansas City Marketing Resource
• 
  Kansas City Networking Society
• 
  Linked to KC
• 
  Linking Overland Park KS Locals
• 
  Marketing Over Coffee
• 
  NSA Next!
• 
  National Speakers Association--Kansas City
• 
  Offline Affairs
• 
  OnlineR Community
• 
  Podcasting Technology Resource Group
• 
  Professional Speakers, Authors, and Entertainers
• 
  Small Biz Nation
• 
  Small Business Network
• 
  Small Business Online Community
• 
  Social Media Club of Johnson County
• 
  Social Media Club of Kansas City
• 
  Social Media Marketing
• 
  StartKC
• 
  The Fraternity of Phi Gamma Delta
• 
  The Freelance Exchange of KC
• 
  Thinking Bigger Business Media, Inc.
• 
  WordPress
• 
  myPlaybook - Alcohol and Other Drug Use Prevention

Honors and Awards:

2009 Freelance Exchange of KC ICE Award - Multimedia/Animation, 2005 Business Marketers Association (BMA) Fountain Award - Top Multimedia Sales Presentation (CD-ROM)