Marketing & Product Dev. Manager at Granny's Poultry Cooperative Ltd.
Winnipeg, Canada Area
- Current
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- Product & Marketing Development Mgr at Granny's Poultry Cooperative Ltd.
- Past
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- Category Manager at Teligence
- Health & Wellness Marketing Manager at PepsiCo
- Brand Manager at Quaker Oats
- Education
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- British Columbia Institute of Technology
- Universidad Regiomontana, A.C.
- Universidad Regiomontana, A.C.
- Universidad Regiomontana, A.C.
- Recommended
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6 people have recommended Brenda D. - Connections
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147
connections
- Industry
- Consumer Goods
- Websites
Brenda D. Alvarez’s Summary
Life/Business philosophy: Identify the vision, work hard, consistently and passionately to get there faster and better than anyone. Execute tactics while never losing sight of strategy. Attribute and share success with everyone involved in the journey. It all comes back to fostering intellectual curiosity, hard work and passion to be better, to go higher, and to positively impact the business and people’s lives.
Brenda D. Alvarez’s Specialties:
Marketing/Brand: brand strategy and management, including KPI's performance, P&L, Innovation, Advertisement & Promotions, Interactive Media, etc.
Project Management: created and launched an umbrella brand across Mexico & Latin America that represents the Group's efforts in the Health and Wellness arena impacting cross-functional teams internally and external stakeholders.
New Business: launched 2 new categories for PepsiCo Intl. in Mexico: sweet bread and cold cereals under Quaker.
Brenda D. Alvarez’s Experience
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Product & Marketing Development Mgr
Granny's Poultry Cooperative Ltd.
(Privately Held; Food Production industry)
June 2009 — Present (6 months)
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Category Manager
Teligence
(Privately Held; Telecommunications industry)
October 2007 — February 2009 (1 year 5 months)
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Health & Wellness Marketing Manager
PepsiCo
(Public Company; PEP; Consumer Goods industry)
January 2005 — September 2007 (2 years 9 months)
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Brand Manager
Quaker Oats
(Public Company; OAT; Consumer Goods industry)
January 2003 — December 2005 (3 years )
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New Business Coordinator, Specialty Brand
PepsiCo
(Public Company; PEP; Consumer Goods industry)
May 2000 — December 2002 (2 years 8 months)
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Employee Services Coordinator
AT&T
(Public Company; T; Telecommunications industry)
October 1997 — May 2000 (2 years 8 months)
Brenda D. Alvarez’s Education
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British Columbia Institute of Technology
85% , Communication: Technical English , 2008 — 2008
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Universidad Regiomontana, A.C.
B Sc , Psychology , 2002 — 2007
WES (World Education Services) assessed this degree and approved Canadian equivalence in 2007.
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Universidad Regiomontana, A.C.
MBA , Marketing , 2000 — 2002
WES (World Education Services) assessed this degree and approved Canadian equivalence in 2007.
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Universidad Regiomontana, A.C.
BA , Communications , 1991 — 1994
WES (World Education Services) assessed this degree and approved Canadian equivalence in 2007.
- Activities and Societies:
- Graduated with Honors
Additional Information
Brenda D. Alvarez’s Websites:
Brenda D. Alvarez’s Interests:
Management, Consumer research, Business/Marketing, Enterprising, Languages, Teaching, Boxing, Flamenco dancing, etc.
Brenda D. Alvarez’s Groups:
American Marketing Association (Toronto Chapter & BC Chapter)
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Women 2.0 -
HAPPEN -
Mexican Professionals -
eMarketing Association Network -
Brand ManageCamp -
CONSUMER PACKAGED GOODS CONNECTS - SuperGroup! -
Toronto Chapter of the American Marketing Association -
BC Chapter of the American Marketing Association -
Online Events Academy -
Toronto Marketing Community -
Forrester's Consumer Forum 2008 -
Marketing Canada -
HigherBracket.ca - Where your next $100K+ job is... -
Nutraceuticals World -
Nutrition Marketing and Public Relations
Brenda D. Alvarez’s Honors:
Graduated with Honors in University.
Two International Chairman Awards at PepsiCo one received from the worldwide CEO Indra Nooyi.
Brenda D. Alvarez’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
