
Creating Relevant Brands is as Simple as BCAD
Toronto, Canada Area

Creating Relevant Brands is as Simple as BCAD
Toronto, Canada Area
Building Art and Creating Design For Your Brand
This marketing and communications group specializes in unique solutions dedicated to building and creating brands. We believe business strategy is marketing strategy. Our job as a marketing group is to connect. We want to work with our partners to build marketing and branding practices around ideas that drive business opportunitites. By working with our business partners sharing risk and reward, we strive to bring cultural insights, communication processes and products together with an entrepreneurial vision while manufacturing expertise, distribution might and R&D skills to develop a business idea. Ultimately we are building upon ideas and creating the channels, the strategy and the pathways to fortify relationships with each and every person in a way that is meaningful and mindful of how they live their lives.
The bcad Group is comprised of people with backgrounds ranging from traditional advertising, new media and digital to the record industry to fashion. The driving force behind this group is Nicole Mckinney. bcad Group also specializes in targeting marketing and branding assignments for women by women who understand that niche because we are apart of that niche.
BA, Art History
Associate Degree, Fashion Buying and Merchandising
food and wine, reading, arts and culture, digital strategies, branding and social media, friends and family, tennis, the gym, fashion
Achievements – Community Involvement 1995 - Present
Fashion Group International
FGI Projects Include;
Executive Board Nominating Committee 2005 -06, 07
Board of Directors 2001-Present
Int’l Conference Toronto Lifestyle Panel Chair 2004
2003 Merit Award - Winner For Best Programming Globally
Executive Board Member 2001 – 2004
Advisor for Programming 2004
Programming Co Chair 2003
Event Sponsorship Chair 2001
Toronto General Hospital Committee Chair, 2000
Genesis Research Foundation Vice Chair Annual Breakfast, 1998
Running To Daylight Foundation Executive Board Member, 1998