Bayard Saunders

Current

• Director, Digital & Alternative Strategies at BOHAN
• Chairman - Analytics at Nashville Technology Council

Past

• VP Marketing at Kintera
• Managing Director at Burson-Marsteller
• Vice President Marketing at BoxLot

• National Sales & Marketing Director at Bowne & Co.
• Brand Manager at Ross Roy Communications Omnicom

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2 more...

Education

• San Diego State University
• Wayne State University

Recommended

18 people have recommended Bayard

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website
• My Portfolio
• My Blog

Bayard Saunders’s Summary

RECENT NEWS: http://www.readwriteweb.com/archives/united_methodist_church_listens_responds_to_social.php#more

With Bohan Advertising, Mr. Saunders is directing the agency's integration of digital and alternative communications for engaging customers through new media. He provides consulting to companies and agencies on direct marketing, interactive promotions and events, online social networking (profiles, blogs and Twitter), word-of-mouth and viral content.

Formerly VP Marketing for Kintera (NSDQ:KNTA), a software and service provider for the non-profit industry, Mr. Saunders lead all marketing communications, advertising and public relations programs. Kintera software enabled the online fundraising of $340 million in 2004 for the American Cancer Society, Big Brothers Big Sisters, UNICEF, and other good causes.

Previously a Managing Director in Burson-Marsteller’s Brand Marketing practice, he was the San Diego market leader and Branding Team leader for Southern California. He also served worldwide as a strategic planning resource for clients including Sony Electronics, Qualcomm, Peregrine Systems, Qwest, R.R. Donnelly, Citibank, Heineken USA, Pharmacia, Lincoln-Mercury and Tiffany's.

Prior to joining Burson-Marsteller, Mr. Saunders was Vice President, Marketing, for BoxLot.com online auctions and e-commerce, ranked #2 auction site by PCData Online. At boxLot.com, Mr. Saunders lead all marketing activities including new business development, strategic alliances, ad sales and customer relationship management.

Formerly, he was National Sales & Marketing Director for Bowne & Co. (AMEX:BNE), responsible for all strategic communications planning, sales and business development. He was the architect of the first General Motors Corporate Communications Intranet for Media Relations, and was responsible for the strategic design of the first public relations "launch" of an automobile online.

Bayard Saunders’s Specialties:

Social Networking
Online Research
Webcast - Podcast - Skypecast
Corporate Blog & RSS Feed
Viral Video Production
Consumer Generated Media
PR SEO
Online Media Planning, PPC Media Buying
Banner Ads & Creative Development
Business Plans
Brand Marketing
Sales Channel Communications
Crisis Management
Collateral Materials
Venture Capital
Media Relations
Product Launch Promotions
Trade Shows & Events
Training & Development Programs
Employee Communications

Bayard Saunders’s Experience

• Director, Digital & Alternative Strategies

  BOHAN

  (Privately Held; Marketing and Advertising industry)

  April 2008 — Present (1 year 4 months)

  - Created brand advertising, marketing and promotions, using online internet and mobile communications strategies, social media, public relations and events.
  - Clients included HCA/TriStar Healthcare, Ochsner Health, AmSurg, The Little Clinic, Ebonite Sports, Fazoli’s Restaurants, Stoney River Restaurants, The United Methodist Church, Peabody Hotels, Pigeon Forge CVB, Palm Beach FL CVB, Cricket Communications, and the Nashville Symphony.
  - Produced the Ebonite YouTube channel “mockumentary” (www.youtube.com/dalejenkins165) also used as commercials on ESPN.
  - Created the Cricket Mobile viral online community, MySpace Nashville Music Showcase, to launch regional wireless service.
  - Increased same-store sales for Fazoli's with a promotion existing only on Twitter and Facebook (www.FreeSpaghetti.com) to give away 2 million pounds of pasta.
  - Designed web architecture for the Methodist church - a “relevance algorithm” that displays the website like a "tag cloud," highlighting the most current topics relevant to seekers (www.10ThousandDoors.org), in partnership with Google.

• Chairman - Analytics

  Nashville Technology Council

  (Information Technology and Services industry)

  2008 — Present (1 year)

  - Bringing passion for business intelligence, knowledge management, research, metrics and analytics to the membership of the Nashville Technology Council - leading the Analytics Committee.

• VP Marketing

  Kintera

  (Public Company; KNTA; Computer Software industry)

  May 2004 — July 2006 (2 years 3 months)

  - Directed all marketing communications: analytics and research, strategic planning, advertising, permission-based CRM, search engine optimization, direct mail, word-of-mouth marketing promotions, CGM consumer generated media and product pricing programs.
  - Doubled annual revenues first two years, increasing both sales volume and channel revenue while reducing marketing budget.
  - Successfully integrated resources from multiple corporate acquisitions, established blogs, podcasts, email newsletters, webinar outreach and customer users group programs, building the marketing team from 2 to 25 members, and reducing sales cycle time and cost-per-lead.
  - Increased non-profit market share enabling the online fundraising of $340 million in 2004 for the American Cancer Society, Big Brothers Big Sisters, UNICEF.

• Managing Director

  Burson-Marsteller

  (Public Company; WPPGY; Public Relations and Communications industry)

  March 2000 — May 2003 (3 years 3 months)

  - Opened and managed WPP Group/Y&R Public Relations agency, Southern California region operations, market practice leadership and new business development.
  - Recruited and mentored team of 20 PR professionals for clients including DC Shoes, Sony Electronics, Qualcomm and Peregrine Systems, reopening offices in San Diego and surpassing $5 million first-year billings.
  - Spearheaded USA public relations strategy for Sony Electronics digital imaging and information technology products including VAIO, Pen Tablet, eVilla, CLIE, Mavica and Cybershot brands.
  - Directed global digital strategic planning and account management for clients worldwide, including Tiffany's, GAP, Sun Microsystems, Qwest, R.R. Donnelly and Citibank.

• Vice President Marketing

  BoxLot

  (Online Media industry)

  January 1998 — March 2000 (2 years 3 months)

  Online Auction/eCommerce & Software
  - Directed all marketing and communications activities, increasing annual revenue from $0 to $25 million in 18 months, and ranked the #2 auction site after eBay by PCData.
  - Negotiated all new business development contracts for advertising and co-branding with strategic alliance partners TheGlobe.com, About.com, and Mail Boxes Etc (UPS). Principal in acquisition negotiations with InfoSpace.
  - Directed all outside PR and advertising agencies as well as the internal marketing, PR and business development teams.

• National Sales & Marketing Director

  Bowne & Co.

  (Public Company; BNE; Financial Services industry)

  March 1996 — January 1998 (1 year 11 months)

  - Recruited to initiate and evolve new digital printing and internet solutions division of the oldest US public company, exceeding revenue goals by 50% for first year operations.
  - Opened satellite sales offices in Chicago, Cleveland, Boston, Dallas, and New York, leading sales and new business development teams to $100 million annual sales for second year of new division. Clients: Bodyglove, Lincoln-Mercury, Brooks Brothers, and Procter & Gamble.
  - Built the first ecommerce consumer website for Kmart.com.
  - Designed user interface for home banking systems of Deutsche Bank, Bank of New York, Bank of Montreal and Comerica Bank, in alliances with EDS and IBM Global Services.
  - Architect of the first General Motors Corporate Communications Intranet for Media Relations, “Socrates” (still in-use today) and the first integration of a website with dynamic content.
  - Produced the first public relations launch of an automobile online through use of a webcast & video: www.Regal.com, December 12, 1996

• Brand Manager

  Ross Roy Communications Omnicom

  (Marketing and Advertising industry)

  January 1992 — March 1996 (4 years 3 months)

  Advertising Agency – 900 Employees, Acquired by Omnicom, became TeamOne
  - Directed brand communications for Chrysler and Plymouth divisions including research, direct marketing, merchandising, events and promotions, dealer education and customer communications.
  - Created the first US automotive websites (www.Chrysler.com and www.Plymouth.com)
  - Established agency's first interactive division (merged with Organic Online) with $10 million first-year billings (interactive agency-of-record agreement with Chrysler Corporation).Created internet marketing programs for Detroit Edison, NBD Bank, Heineken, Delta, Pharmacia, Sauder, and Masco.
  - Pioneered first use of CRM data-mining for direct mail opt-in sales promotions and directed first telemarketing center for integrated print, radio, TV, and Internet ad response.

Additional Information

Bayard Saunders’s Websites:

• My Website
• My Portfolio
• My Blog

Bayard Saunders’s Groups:

American Advertising Federation, AAF,
American Marketing Association, AMA,
Direct Marketing Association, DMA,
Public Relations Society of America, PRSA,
International Association of Business Communicators, IABC,
Sales and Marketing Executives International, SMEI,
American Electronics Association, AeA,
Council for the Advancement and Support of Education, CASE,

•    Executive Suite
•    P&G Alumni Network Association
•    Wayne State University Alum
•    313digital
•    American Cancer Society Supporter
•    Energy Priorities "Thought Leaders"
•    Digital Nashville
•    Market Research
•    TalentBar: HR and Recruiter Network
•    The Economist Newspaper readers
•    ThoseinMedia
•    BizBash—Event Planners Gather
•    Bowne Alumni
•    Motor City Connect
•    Chief Marketing Officer (CMO) Network
•    CleanTech
•    Twitter
•    South By Southwest (SXSW)
•    Startup Specialists
•    Automotive Digital Marketing
•    Digital Edge Michigan
•    Advertising Professionals
•    San Diego State University Alumni
•    Social Media Today
•    Web & Marketing Analytics Group - IQ Workforce
•    Smartphone Professionals
•    Global Giving donors and fans
•    SXSW Interactive
•    Corporate Communications Executive Network
•    Fundraising Professional Group
•    Burson-Marsteller Group
•    PPC Marketing
•    Young & Rubicam Alumni in the world
•    Capital Markets in China
•    MarketingProfs
•    NAMA
•    brandhackers
•    Nonprofit Professionals Forum
•    Nashville Geek Breakfast
•    SONY
•    Guiding Entrepreneurs – Nurturing Ideas – Investment Funding
•    PRwise
•    Recruiters on twitter
•    IABC Nashville for Communicators
•    BOHAN Advertising | Marketing
•    [meta]marketer - Nashville Internet Freelancer Network

Bayard Saunders’s Honors:

Michigan Private 100 Award for top 100 Michigan companies ranked by revenue growth
Association of Broadcasters Best Documentary Award: "Your Vote" Interactive Television show - ABC-TV