Erol Batislam

Current

• Brand Strategy Consultant at Batislam Brand Consultancy

Past

• Brand Strategist at JWT Manajans + Freelance
• Brand Strategy Director at Ajans Ultra
• Brand Strategist at Manajans/Thompson

• Sabbatical year at Paris
• Account Group Director at Alice BBDO
• Account Director at 3.Kusak
• Account Executive at Ogilvy
• Marketing Assistant at KPMG Peat Marwick England and Plastiflex Belgium

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Education

• University of California, Berkeley
• GAZI Ankara
• TED Kayseri

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Recommended

10 people have recommended Erol

Connections

283 connections

Industry

Marketing and Advertising

Erol Batislam’s Summary

Consulting and training on brand strategy and communication

With a focus on FMCG, durable goods, GSM, technology, financial services and automotive

Bahçeşehir University Communication Faculty Member

APG Istanbul (Account Planning Group) Board Member

The Brand Age magazine columnist

Erol Batislam’s Specialties:

Analysis (Brand, Consumer, Competition, Communication)
Brand Strategy / Positioning
Brand Communication
Training and workshops on Strategy, Brands and Marketing Trends

Erol Batislam’s Experience

• Brand Strategy Consultant

  Batislam Brand Consultancy

  (Marketing and Advertising industry)

  February 2007 — Present (2 years 10 months)

  Brand consultancy and brand workshops to marketers and agencies:
  
  Consultancy: Sütaş, Medline, Deceuninck Group (Egepen/Deceuninck and Winsa), Kale Group (Kalekim, Kalecolor, Kaleterasit), Dentan, Destek Türev, arb communication, Cafe Crown, Ülker
  
  Brand Workshops: Ülker, Peugeot, Efes Pilsen, Medline, Mediacat Institute, İçim, Kalbim, Cafe Crown, Doğa, Dan Kek, Rondo, Cola Turka, Avea
  
  Recent Project Areas: Insurance, Credit Cards, Mortgage, Banking, FMCG; Automotive, Retail, Telecommunications, Alcoholic beverages

• Brand Strategist

  JWT Manajans + Freelance

  (Public Company; Marketing and Advertising industry)

  May 2004 — February 2007 (2 years 10 months)

  Brand strategy/communication for national and international clients including Unilever (Lipton, Lipton Ice Tea) Ülker (İçim, Albeni, Rodeo), Miller, HSBC, Onur Air, Jacobs, Shell, Levi's, Dockers

• Brand Strategy Director

  Ajans Ultra

  (Marketing and Advertising industry)

  September 2003 — May 2004 (9 months)

  Brand strategy/communication and research consultancy for clients: Coca Cola (Turkuaz), Aksigorta, Ülker (chocolates, Kity milk)

• Brand Strategist

  Manajans/Thompson

  (Marketing and Advertising industry)

  September 1999 — August 2003 (4 years )

  Brand strategy/communication and research consultancy for clients: Unilever (Lipton, Lipton Ice Tea, Yudum, Sırma), Nestle, De Beers, Shell, Selpak, Telefunken, Finansbank, Ülker (İçim, Albeni), Diageo (JB, Smirnoff, Baileys), Benckiser (Marc, Veet), Maret, Miller, Skoda, Yurtiçi Kargo

• Sabbatical year

  Paris

  (Leisure, Travel & Tourism industry)

  July 1998 — June 1999 (1 year )

  a year filled with slowing down, movies, wine, walking, thinking, reading, writing, french courses and housework...

• Account Group Director

  Alice BBDO

  (Marketing and Advertising industry)

  December 1997 — May 1998 (6 months)

  Senior account management position for clients: Levi's and Osmanlı Bankası

• Account Director

  3.Kusak

  (Marketing and Advertising industry)

  October 1995 — September 1997 (2 years )

  Account and project management for clients: Turkcell, Mercedes-Benz, Cotton Bar, Bank Kapital, Teka

• Account Executive

  Ogilvy

  (Public Company; Marketing and Advertising industry)

  September 1994 — September 1995 (1 year 1 month)

  Account management for clients: IBM, Audi, Gibbs, Genel Sigorta, Knorr

• Marketing Assistant

  KPMG Peat Marwick England and Plastiflex Belgium

  (Marketing and Advertising industry)

  July 1991 — February 1993 (1 year 8 months)

Erol Batislam’s Education

• University of California, Berkeley

  marketing , Marketing , 1994 — 1994

• GAZI Ankara

  Management/Marketing September 1985 — September 1991

  Activities and Societies:

  AIESEC Ankara Turkey
  Board Member - National Training Team Leader

• TED Kayseri

  Primary, Middle and High School 1975 — 1985

Additional Information

Erol Batislam’s Interests:

Basketball, Philosophy, French and Italian Cinema, Cooking

Erol Batislam’s Groups:

APG London, APG İstanbul, AIESEC alumni, reklam yazilari, creative group, manajanslilar

•    AIESECAlumni
•    Consultants Network
•    Advertising Professionals
•    brandhackers
•    Future Trends
•    TURKISH BUSINESS NETWORK

Erol Batislam’s Honors:

Columnist @ The Brand Age magazine 2009
First book "raklemcı tülrüsü" is published 2008
Became a faculty member at Bahçeşehir University 2008
New York Festivals TV category jury member 2006
Winsa TV spot 'Brand New Day' appeared in Shots in 2006 (a first in Turkey)
Egepen Zendow spot has became a pan-european campaign and aired in 13 different countries
Archive magazine: Mercedes Benz MB 800-with two campaigns, Winsa print campaign
Crystal apples: Gold: Mercedes Benz MB 800 - The Mule and many others including Lipton, Lipton Ice Tea, Rodeo
Conducted Brand Seminars and workshops at Mediacat institute and various universities (Boğaziçi, Bilgi, ODTU, Marmara)
Designed and conducted the first Strategic Planning Training Program for Advertising Association
Expert opinion apperance in UZMAN.TV

Erol Batislam’s Contact Settings

Interested In:

• consulting offers
• new ventures
• reference requests
• getting back in touch