Bart Ruff

Current

Sr. Brand Manager at Retail Brand Group, LLC (Div of Sodexho)
Leader and Founder at MyCareerTransitions.com

Past

Director Affiliate Marketing Operations, Director Affiliate Sales, Account Director, Account Mgr. at HBO
General Manager, Account Manager at Emery Worldwide
Brand Marketing & Promotions Manager (College) at Miller Brewing Co.

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Education

Pennsylvania State University-Great Valley Graduate Center
Penn State University MBA
Pennsylvania State University

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Recommended

4 people have recommended Bart

Connections

245 connections

Industry

Marketing and Advertising

Websites

Bart Ruff’s Summary

Brand Marketing and Field Marketing professional with expertise working with affiliates, multi-unit retail, and agencies to create strategic and tactical marketing plans to assure proper brand positioning and revenue growth.

Bart Ruff’s Specialties:

* Brand Management
* Field Marketing
* Third-Party Alliances
* Gap Analysis / Solutions
* Marketing Strategy
* Product Training
* Multi-unit Retail
* Account Management
* Management

Bart Ruff’s Experience

Sr. Brand Manager

Retail Brand Group, LLC (Div of Sodexho)

(Public Company; 10,001 or more employees; SDX; Retail industry)

2006 — Present (3 years )

Responsible for brand management and overall brand experience for four national, multi-unit retail brands.
• Evaluate brand positioning and develop plans to enhance customers’
brand experience.
• Work with creative departments and retail operations to assure proper
brand positioning and brand integrity.
• Determine appropriate product mix and test new products before
national rollout, to increase customer spend average.
Leader and Founder

MyCareerTransitions.com

(Civic & Social Organization industry)

December 2005 — Present (4 years )

MyCareerTransitions.com is a non-profit, all-volunteer group that helps professionals in the Greater Philaldelphia area navigate job transition so you're not alone. I founded one of the predecessor groups and merged it into what is now known as MyCareerTransitions.com. The group is sponsored by ASTD and Company of Friends (Fast Company)
Director Affiliate Marketing Operations, Director Affiliate Sales, Account Director, Account Mgr.

HBO

(Public Company; 1001-5000 employees; TWX; Marketing and Advertising industry)

1989 — 2005 (16 years )

• Develop brand marketing strategy for major regional markets
• Create annual business plans to assure proper positioning, targeting and branding of our products, as well as adequate marketing promotions to exceed subscriber goals
• Negotiate license fee contracts and marketing for competitive distribution
• Provide marketing advice to our affiliates’ Vice Presidents and Directors of Marketing regarding brand positioning, packaging, and promotion
• Determine the most effective and efficient use of (significant $) affiliate marketing support budget. Forecast subscriber growth
• Oversee all aspects of integrated regional marketing campaigns - facilitating multiple companies working together
• Direct multiple ad agencies to meet our needs, edit agency drafts
• Launched new products (new channels) and brand extensions into regional markets
PRIOR POSITIONS AT HBO: Director, Acting Director, Manager
General Manager, Account Manager

Emery Worldwide

(Public Company; Logistics and Supply Chain industry)

1987 — 1989 (2 years )
Brand Marketing & Promotions Manager (College)

Miller Brewing Co.

(Public Company; 51-200 employees; NB; Wine and Spirits industry)

1983 — 1986 (3 years )

Bart Ruff’s Education

Pennsylvania State University-Great Valley Graduate Center

1994 — 1999
Penn State University MBA

MBA , Business , 1999
Pennsylvania State University

BS , Marketing , 1982 — 1986

Activities and Societies:

Brand Marketing /Promotions Mgr. - Miller Brewing

Activities and Societies: Phi Kappa Psi

Additional Information

Bart Ruff’s Websites:

Bart Ruff’s Interests:

My personal "give-back" to the community and to other people is the work I do helping people through job transition. I founded the predecessor group and then merged it with another similar group to form what is now known as MyCareerTransitions.com This group is all-volunteer, does not charge for events, and has no budget, yet we have helped over 2,000 people navigate job transition in the Greater Philaldephia area in the last few years, and we get over 100 people at each monthly Saturday meeting. Please feel free to pass the website info to anyone in the area that may benefit from our assistance. www.MyCareerTransitions.com

Bart Ruff’s Groups:

Penn State Alumni Association Chapter - Past President
CTAM
Smeal MBA Club of Philadelphia
Company of Friends PHL (Fast Company Magazine) - Board Member
Career Transitions - Leader, and founder of predecessor group
American Marketing Association