Bart Ruff

Current

Sr. Brand Manager at Retail Brand Group, LLC (Div of Sodexho)

Past

Director Affiliate Marketing Operations, Director Affiliate Sales, Account Director, Account Mgr. at HBO
General Manager, Account Manager at Emery Worldwide
Brand Marketing & Promotions Manager (College) at Miller Brewing Co.

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Education

Penn State University MBA
Penn State University - BS Marketing
Wilson H.S.

Methacton

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1 more...

Connections

172 connections

Industry

Marketing and Advertising

Websites

Bart Ruff’s Summary

Brand Marketing and Field Marketing professional with expertise working with affiliates, multi-unit retail, and agencies to create strategic and tactical marketing plans to assure proper brand positioning and revenue growth.

Bart Ruff’s Specialties:

* Brand Management
* Field Marketing
* Third-Party Alliances
* Gap Analysis / Solutions
* Marketing Strategy
* Product Training
* Multi-unit Retail
* Account Management
* Management

Bart Ruff’s Experience

Sr. Brand Manager

Retail Brand Group, LLC (Div of Sodexho)

(Public Company; 10,001 or more employees; SDX; Retail industry)

2006 — Present (2 years)

Responsible for brand management and overall brand experience for four national, multi-unit retail brands.
• Evaluate brand positioning and develop plans to enhance customers’
brand experience.
• Work with creative departments and retail operations to assure proper
brand positioning and brand integrity.
• Determine appropriate product mix and test new products before
national rollout, to increase customer spend average.
Director Affiliate Marketing Operations, Director Affiliate Sales, Account Director, Account Mgr.

HBO

(Public Company; 1001-5000 employees; TWX; Marketing and Advertising industry)

1989 — 2005 (16 years)

• Develop brand marketing strategy for major regional markets
• Create annual business plans to assure proper positioning, targeting and branding of our products, as well as adequate marketing promotions to exceed subscriber goals
• Negotiate license fee contracts and marketing for competitive distribution
• Provide marketing advice to our affiliates’ Vice Presidents and Directors of Marketing regarding brand positioning, packaging, and promotion
• Determine the most effective and efficient use of (significant $) affiliate marketing support budget. Forecast subscriber growth
• Oversee all aspects of integrated regional marketing campaigns - facilitating multiple companies working together
• Direct multiple ad agencies to meet our needs, edit agency drafts
• Launched new products (new channels) and brand extensions into regional markets
PRIOR POSITIONS AT HBO: Director, Acting Director, Manager
General Manager, Account Manager

Emery Worldwide

(Public Company; Logistics and Supply Chain industry)

1987 — 1989 (2 years)
Brand Marketing & Promotions Manager (College)

Miller Brewing Co.

(Public Company; 51-200 employees; NB; Wine and Spirits industry)

1983 — 1986 (3 years)

Bart Ruff’s Education

Penn State University MBA

MBA, Business, 1999
Penn State University - BS Marketing

BS, Marketing, 1986

Brand Marketing /Promotions Mgr. - Miller Brewing

Activities and Societies:

Phi Kappa Psi
Wilson H.S.

HS, HS, 1979 — 1982
Methacton

Elementary, Junior H.S., 1967 — 1979

Additional Information

Bart Ruff’s Websites:

Bart Ruff’s Groups:

Penn State Alumni Association Chapter - Past President
CTAM
Smeal MBA Club of Philadelphia
Company of Friends - Board Member
Career Transitions - Leader, founder of predecessor group
American Marketing Association