Bart Ruff

Bart Ruff

Brand Marketing and Field Marketing professional - Sr. Brand Manager at Retail Brand Group

Greater Philadelphia Area

Current
  • Sr. Brand Manager at Retail Brand Group, LLC (Div of Sodexho)
Past
  • Director Affiliate Marketing Operations, Director Affiliate Sales, Account Director, Account Mgr. at HBO
  • General Manager, Account Manager at Emery Worldwide
  • Brand Marketing & Promotions Manager (College) at Miller Brewing Co.
Education
  • Penn State University MBA
  • Penn State University - BS Marketing
  • Wilson H.S.
  • Methacton
Connections
172 connections
Industry
Marketing and Advertising
Websites

Bart Ruff’s Summary

Brand Marketing and Field Marketing professional with expertise working with affiliates, multi-unit retail, and agencies to create strategic and tactical marketing plans to assure proper brand positioning and revenue growth.

Bart Ruff’s Specialties:

* Brand Management
* Field Marketing
* Third-Party Alliances
* Gap Analysis / Solutions
* Marketing Strategy
* Product Training
* Multi-unit Retail
* Account Management
* Management


Bart Ruff’s Experience

  • Sr. Brand Manager

    Retail Brand Group, LLC (Div of Sodexho)

    (Public Company; 10,001 or more employees; SDX; Retail industry)

    2006Present (2 years)

    Responsible for brand management and overall brand experience for four national, multi-unit retail brands.
    • Evaluate brand positioning and develop plans to enhance customers’
    brand experience.
    • Work with creative departments and retail operations to assure proper
    brand positioning and brand integrity.
    • Determine appropriate product mix and test new products before
    national rollout, to increase customer spend average.

  • Director Affiliate Marketing Operations, Director Affiliate Sales, Account Director, Account Mgr.

    HBO

    (Public Company; 1001-5000 employees; TWX; Marketing and Advertising industry)

    19892005 (16 years)

    • Develop brand marketing strategy for major regional markets
    • Create annual business plans to assure proper positioning, targeting and branding of our products, as well as adequate marketing promotions to exceed subscriber goals
    • Negotiate license fee contracts and marketing for competitive distribution
    • Provide marketing advice to our affiliates’ Vice Presidents and Directors of Marketing regarding brand positioning, packaging, and promotion
    • Determine the most effective and efficient use of (significant $) affiliate marketing support budget. Forecast subscriber growth
    • Oversee all aspects of integrated regional marketing campaigns - facilitating multiple companies working together
    • Direct multiple ad agencies to meet our needs, edit agency drafts
    • Launched new products (new channels) and brand extensions into regional markets
    PRIOR POSITIONS AT HBO: Director, Acting Director, Manager

  • General Manager, Account Manager

    Emery Worldwide

    (Public Company; Logistics and Supply Chain industry)

    19871989 (2 years)

  • Brand Marketing & Promotions Manager (College)

    Miller Brewing Co.

    (Public Company; 51-200 employees; NB; Wine and Spirits industry)

    19831986 (3 years)


Bart Ruff’s Education

  • Penn State University MBA

    MBA, Business, 1999

  • Penn State University - BS Marketing

    BS, Marketing, 1986

    Brand Marketing /Promotions Mgr. - Miller Brewing

    Activities and Societies:
    Phi Kappa Psi
  • Wilson H.S.

    HS, HS, 19791982

  • Methacton

    Elementary, Junior H.S., 19671979


Additional Information

Bart Ruff’s Websites:

Bart Ruff’s Groups:

Penn State Alumni Association Chapter - Past President
CTAM
Smeal MBA Club of Philadelphia
Company of Friends - Board Member
Career Transitions - Leader, founder of predecessor group
American Marketing Association

  •    Executive Suite member
  •    The Penn State Alumni Association member
  •    eMarketing Association Network member
  •    Cable-TV member
  •    Phi Kappa Psi Alumni Group member
  •    smei member
  •    Philadelphia Interactive Marketing Association member
  •    Philadelphia Chapter of the American Marketing Association member
  •    The Innovators Club member
  •    Career Transitions member
  •    Consumer Packaged Goods Connects member
  •    Media Professionals member

Bart Ruff’s Honors:

Eagle Scout
MBA


Bart Ruff’s Contact Settings

Interested In:

  • career opportunities
  • expertise requests
  • reference requests
  • getting back in touch

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