New media expert helping companies with their online marketing efforts | online business model rethinker
Gent Area, Belgium
- Current
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- Digital Strategic Expert at Proximity BBDO
- AdNerd Jr. at AdNerds
- Freelance interactive e-marketing specialist at All About (Self-employed)
- Past
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- Digital Project Director at Proximity BBDO
- Account Director at Proximity BBDO
- Account Director at Atmosphere BBDO
- Account Manager at Atmosphere BBDO
- Trainee / Account Executive at i-Merge
- Education
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- Katholieke Universiteit Leuven
- Recommended
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3 people have recommended Bart - Connections
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356
connections
- Industry
- Marketing and Advertising
- Websites
Bart Muskala’s Summary
As Digital Strategic Expert I am responsible for spreading digital and interactive knowledge in and out Proximity BBDO. I am also available for insights and consulting on specific client and prospect jobs on a digital and technological level.
Bart Muskala’s Specialties:
marketing, e-marketing, online advertising, interactive marketing, branding, experience marketing, interactive TV, mobile marketing, digital, technology, web2.0, ...
Bart Muskala’s Experience
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Digital Strategic Expert
Proximity BBDO
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2008 — Present (9 months)
As a digital strategic expert I have two main focuses, both with a direct link to technology and advertising.
The first focus is on client projects. On a ad hoc basis I can be consulted by all Proximity BBDO accounts and strategic planners for a clear insight or study about the digital needs of a certain client or prospect.
On the other hand, I have the responsibility to build our thought leadership on the digital level. Giving internal and external sessions, write columns and blog posts, get interviewed etc. are only a few means to get the job done. -
AdNerd Jr.
AdNerds
(Privately Held; Marketing and Advertising industry)
November 2008 — Present (9 months)
AdNerds is a Proximity BBDO initiative to bundle all digital talent within the Proximity BBDO office in Brussels. Jan Algoed, often referred to as AdNerd senior and Bart Muskala, also known as AdNerd junior are the proud beholders of this project.
AdNerds.be aims to bring all marketeers and advertising professionals interested in how to broaden and improve their reach using the tools the Internet and the new media offers, together. Join the community - and more importantly - join the conversation by connecting to the site using Facebook. -
Freelance interactive e-marketing specialist
All About (Self-employed)
(Self-Employed; 1-10 employees; Marketing and Advertising industry)
April 2008 — Present (1 year 4 months)
Today it's 'all about' ma/rketing.
'All About' is my pet project. It is my alter-ego offering e-marketing services to my personal clients. From strategic input to the follow up of your interactive project. -
Digital Project Director
Proximity BBDO
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 2008 — October 2008 (8 months)
As Digital Project Director I am responsible for all digital and interactive projects produced by Proximity BBDO. A team of Digital Project Managers is led by the Digital Project Director. The mission of our department is to give guidance, strategic input as well as executional support to the account team.
Digital projects include websites, interactive TV, mobile and bluetooth applications as well as any sort of interactive medium used in a campaign.
As a Director I am not only involved in day to day support of the several Digital Project Managers, but I am also responsible for laying out an interactive roadmap for Proximity BBDO. Being aware of the latest trends, pushing the limits of our team and spreading knowledge amongst our colleagues is a big part of the job. -
Account Director
Proximity BBDO
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2007 — February 2008 (10 months)
Account Director on clients such as Belgacom, KBC, Pepsi Corporation, Daimler Chrysler and Nearly New Cars, Unilever and Flemish Government.
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Account Director
Atmosphere BBDO
(Public Company; 11-50 employees; Marketing and Advertising industry)
January 2007 — May 2007 (5 months)
Account direction on our key clients: Unilever, Masterfoods Petfood, PepsiCo, Telenet, KBC, Microsoft, NMBS, ...
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Account Manager
Atmosphere BBDO
(Public Company; 11-50 employees; Marketing and Advertising industry)
September 2004 — December 2006 (2 years 4 months)
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Trainee / Account Executive
i-Merge
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2003 — 2003 (less than a year)
Bart Muskala’s Education
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Katholieke Universiteit Leuven
Master , Commercial Engineer , 1999 — 2004
Additional Information
Bart Muskala’s Websites:
Bart Muskala’s Interests:
work-related: interactivity, one-to-one, CRM, online, viral, advergaming, digital tv personal: snowboarding, scouting, music, reading
Bart Muskala’s Honors:
For our clients KBC, Telenet, Pepsi, NMBS, Chrysler, Dodge, Carlsberg etc. we won several awards.
