Enterprise SEO Analyst at OrangeSoda
Provo, Utah Area
Enterprise SEO Analyst at OrangeSoda
Provo, Utah Area
An achievement oriented leader who understands the overall picture as well as the details. Recognized for powerful communication skills and the ability to succeed in high-pressure situations. Possessing diverse experience in sales, search engine marketing, web development, and management coupled with motivational skills, organizational ability and common sense.
Link building
Local search
Search engine marketing (SEM)
Search engine optimization (SEO)
SEO analysis
SEO automation enhancement
SEO consulting
SEO data mining
SEO discussions
SEO education & training
SEO implementation
SEO keyword research
SEO performance enhancement
SEO presentations
SEO project management
SEO training
Website analytics
Website link architecture
Website theme analysis
Website usability
(Privately Held; Internet industry)
January 2009 — Present (11 months)
Planned & managed work flow for all search engine indexing related tasks for over 80 enterprise clients. Created work flow and process documentation for SEO indexing tasks for our proprietary work flow system. Credited for several internal projects which significantly improved scalability and quality of SEO services.
(Privately Held; Internet industry)
January 2008 — January 2009 (1 year 1 month)
Promoted to larger SEO client accounts. Managed $60,000 of SMB client SEO work Spend. Analyzed and planned client SEO Work. Troubleshot SEO Task Management system for errors and usability. Delegated client work to SEO Specialists. Respected SEO acuity by SEO coworkers. Trained SEO Specialists on SEO best practices & tools.
(Privately Held; Internet industry)
May 2007 — December 2007 (8 months)
Created SEO Reporting Templates. Managed over 60 clients. Documented SEO processes for internal SEO tool development. Implemented and trained new SEO Specialists. Analyzed client websites for search engine optimization strengths and weaknesses. Created and executed client SEO work strategies.
(Privately Held; Marketing and Advertising industry)
December 2006 — May 2007 (6 months)
Search Engine Optimization: Consulted clients concerning content and website development SEO best practices. Conceived and managed the implementation of search engine optimization and marketing strategies. Maintained search engine marketing and SEO blog at BartGibby.com. Analyzed client's website link architecture. Keyword Market Research on targeted markets searching habits and patterns. Created custom search engine indexing obstacle and linking analyses’ reports. Created and designed SEO process documents. Complied with and supported the "SEO Code of Ethics" as described at http://www.bruceclay.com/web_ethics.htm. Produced solid long term rankings for hundreds of keywords Devised and implemented social internet media strategies for search engine optimization.
(Privately Held; 1-10 employees; Internet industry)
July 2006 — December 2006 (6 months)
Search Engine Optimization: Optimized LDSAudio.com for better search engine rankings. Including the writing of search engine traffic landing pages, article writing and distribution, back link acquisition, in-house website link architecture across all the LDS Media Network sites: LDSAudio.com, LDSMedia.com, LDSLibrary.com, and MP3Books.com.
(Privately Held; 1-10 employees; Internet industry)
July 2006 — December 2006 (6 months)
Search Engine Optimization: Consulted website development and content teams concerning SEO best practices. Conceived and managed the implementation of search engine optimization and marketing strategies. Maintain search engine marketing and SEO blog at BartGibby.com. Analyzed website link architecture. Keyword Market Research on targeted markets searching habits and patterns. Advanced analytics and statistical analysis of keyword search habits. Created custom search engine indexing obstacle and linking analyses’ reports. Created and designed SEO process documents. Complied with and supported the "SEO Code of Ethics" as described at http://www.bruceclay.com/web_ethics.htm Produced solid long term rankings for hundreds of keywords Devised and implemented social internet media strategies for search engine optimization.
Web Analytics:
Utilized Omniture SiteCatalyst accounts and created personalized dashboard reports for the CEO/Owner Paul Allen.
(Privately Held; 1-10 employees; Internet industry)
July 2006 — December 2006 (6 months)
Search Engine Optimization: Consulted website development and content teams concerning SEO best practices. Conceived and managed the implementation of search engine optimization and marketing strategies. Maintain search engine marketing and SEO blog at BartGibby.com. Analyzed website link architecture. Keyword Market Research on targeted markets Advanced analytics and statistical analysis of keyword search habits. Created custom search engine indexing obstacle and linking analyses’ reports. Created and designed SEO process documents. Complied with and supported the "SEO Code of Ethics" as described at http://www.bruceclay.com/web_ethics.htm Produced solid long term rankings for hundreds of keywords Devised and implemented social internet media strategies for search engine optimization.
Web Analytics:
Utilized Omniture SiteCatalyst accounts and created personalized dashboard reports for the CEO/Owner Paul Allen.
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2004 — May 2005 (10 months)
Initiated, planned and organized a business plan competition for students at UVSC. Oversee a volunteer web developer and perform as liaison between 40 student teams, mentors, advisors, judges and sponsors. Raised $3,600 in funding.
(Educational Institution; 501-1000 employees; Broadcast Media industry)
October 2002 — December 2004 (2 years 3 months)
Liaison between KULC Channel 9 and the Utah Business Boardroom, a series of 30-minute, weekly, single-issue television
programs focusing on relevant topics in Utah business. Analyzed economic conditions and business trends and researched potential guests. Developed UBB’s Web site in conjunction with UVSC's web development department. Filmed the Entrepreneur Lecture Series, prepared the graphics and transferred the film to DVD.
(Privately Held; Myself Only; Internet industry)
August 2003 — August 2004 (1 year 1 month)
Created this web-based company and effectively managed simultaneous responsibilities including sales, customer service, marketing, purchasing, shipping and receiving, accounting, research, and technology.
Negotiated with suppliers and prepared corporate marketing materials and correspondence. Designed and developed company websites and oversaw all IT issues.
Director of internet marketing and sales including internet SWOT analyses, free traffic strategies, pay per click advertising campaigns, and the establishment of customer satisfaction.
(Privately Held; 501-1000 employees; Outsourcing/Offshoring industry)
August 2000 — June 2001 (11 months)
Liaison between Market Star and the West Coast Division of Hewlett Packard's Marketing Department for the Lead
Generation Program. Established a system for the organization and tracking of leads generated through the new program. Monitored the VAR channel and communicated directly with HP's sales representatives. Suggested additional value added solutions after point of sale. Validated sales and product delivery. Assessed performance & condition of end-user equipment. Followed through with "in-house" newsletters on key equipment sales. Supported various customer relationship management
tools for sales representatives.
Formerly: Specialized in leasing Hewlett Packard's 4550 & 8550 printers. Synergized with Hewlett Packard's bStore and
eFinance departments to create better and more opportunities. Top Sales Representative. Sold $242,000 in 3 months.
(Privately Held; Myself Only; Real Estate industry)
January 1999 — March 2000 (1 year 3 months)
Bachelor of Science , Business Management with an emphasis on Entrepreneurship, , 2000 — 2006
German: proficient reading and writing skills
Scholarships: Business School Academic Scholarship, Stephen W Gibson Entrepreneur Scholarship
3rd Place Business Plan Writing Competition
Bachelor of Science , Business Management , 1998 — 1999
Science School Scholarship, high school science project.
Internet Businesses, Yorkies, Dogs, SEO, SEM, Search Engines,
Member, Utah Valley Entrepreneur Forum
Member, CEDO Incubator
Member, UVU Incubator
Eagle Scout, Boy Scouts of America
Academic Scholarship, UVU Business School
Stephen W. Gibson Entrepreneur Scholarship, UVU Business School
3rd Place, UVU Business School Business Plan Competition
Science Scholarship, WSU College of Science