Paul Barsch

Paul Barsch

Marketing Director for Business Intelligence, Data Warehousing, Analytics

Greater San Diego Area

Current
  • Marketing Director at Teradata
Past
  • Healthcare Marketing Director at EDS
  • Senior Manager, CRM Marketing at BearingPoint
  • Product Manager at Terayon, now part of Motorola
  • Divisional Manager at Golden State Phone and Wireless
Education
  • California Polytechnic State University-San Luis Obispo
  • Ventura College
Connections
236 connections
Industry
Information Technology and Services
Websites

Paul Barsch’s Summary

Paul directs professional services marketing for Teradata, a $1.8B company and the world’s leader in enterprise data warehousing and analytics. At Teradata, Paul is responsible for driving marketing support and deployment of specific data warehousing service offers as well as differentiating Teradata’s global professional services from low cost consultancies and platform vendors.

Prior to Teradata, Paul was marketing director for EDS' $1.3B healthcare industry which includes payer, provider, and life sciences segments. In this role, Paul administered all aspects of EDS' healthcare marketing including press and analyst relations, thought leadership, sales support, industry awareness, and revenue generation programs.

His consulting career started at BearingPoint. As a senior manager, Paul directed marketing programs for the wireless, CRM and supply chain management practices--with global revenues totaling over $700m.

Speaking and writing are two of Paul's passions. He has over fifteen technical and marketing articles published in Health Leaders magazine, Teradata Magazine, and MarketingProfs. Paul is a member of Toastmasters International, and was nominated for Toastmaster of the Year (2007), Area 18 (Southern CA). He has received the Advanced Communicator Gold (ACG) award, Toastmaster's highest speaking distinction.

Paul earned his Bachelors of Science in Business Administration degree from California Polytechnic State University, San Luis Obispo, with a concentration in marketing management.

Paul can be reached at paulbarsch(at)alumni(dot)calpoly(dot)edu. He and his family reside in San Diego, CA.

Paul Barsch’s Specialties:

CRM, analytics, data warehousing, marketing strategy, budgeting, supply chain management, wireless, public speaking, writing, healthcare, communications, wireless, mobile, life sciences, pharmaceutical, insurance, hospitals


Paul Barsch’s Experience

  • Marketing Director

    Teradata

    (Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

    January 2006Present (2 years 10 months)

    Responsible for driving marketing support and deployment of specific data warehousing service offers as well as differentiating Teradata’s Professional Services from low cost consultancies and platform vendors.

  • Healthcare Marketing Director

    EDS

    (Public Company; 10,001 or more employees; eds; Hospital & Health Care industry)

    May 2003January 2006 (2 years 9 months)

    Industry marketing director for Global Healthcare practice (payer, provider, life sciences)

  • Senior Manager, CRM Marketing

    BearingPoint

    (Public Company; 10,001 or more employees; BE; Information Technology and Services industry)

    February 2001May 2003 (2 years 4 months)

    Directed marketing programs for both the customer relationship and supply chain management practices with global revenues totaling over $700 million.

  • Product Manager

    Terayon, now part of Motorola

    (Public Company; 501-1000 employees; TERN; Computer & Network Security industry)

    August 2000February 2001 (7 months)

    Product manager for five different series of cable modems

  • Divisional Manager

    Golden State Phone and Wireless

    (Privately Held; 51-200 employees; Telecommunications industry)

    June 1995August 2000 (5 years 3 months)

    General manager for $2m wireless division. Responsible for hiring, staffing, P&L, business planning, strategy, product mix and launch, distribution and sales channels.


Paul Barsch’s Education

  • California Polytechnic State University-San Luis Obispo

    BS, Marketing Management, 19911994

    GPA: 3.55

    Activities and Societies:
    President - Financial Management Association (1993)
    Vice President - Financial Management Association (1992)
  • Ventura College

    AA, General Education, 19881991

    Graduating GPA: 3.93


Additional Information

Paul Barsch’s Websites:

Paul Barsch’s Groups:

Toastmasters International
Global Supply Chain Advisory Board, Cal State San Marcos University

  •    BearingPoint Alumni Group
  •    Teradata Corporation
  •    EDS Employees, Past and Present
  •    California Polytechnic University San Luis Obispo Alumni
  •    Pi Kappa Alpha Professional Network
  •    The Pi Kappa Alpha Fraternity
  •    MarketingProfs

Paul Barsch’s Honors:

- Advanced Communicator Gold award (2008), Toastmasters International
- Nominated for Toastmaster of the Year (2007), Area 18, San Diego basin


Paul Barsch’s Contact Settings

Interested In:

  • career opportunities
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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