Paul Barsch

Current

Marketing Director at Teradata

Past

Healthcare Marketing Director at EDS
Senior Manager, CRM Marketing at BearingPoint
Product Manager at Terayon, now part of Motorola

Divisional Manager at Golden State Phone and Wireless

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Education

California Polytechnic State University-San Luis Obispo
Ventura College

Recommended

13 people have recommended Paul

Connections

236 connections

Industry

Information Technology and Services

Websites

Paul Barsch’s Summary

Paul directs professional services marketing for Teradata, a $1.8B company and the world’s leader in enterprise data warehousing and analytics. At Teradata, Paul is responsible for driving marketing support and deployment of specific data warehousing service offers as well as differentiating Teradata’s global professional services from low cost consultancies and platform vendors.

Prior to Teradata, Paul was marketing director for EDS' $1.3B healthcare industry which includes payer, provider, and life sciences segments. In this role, Paul administered all aspects of EDS' healthcare marketing including press and analyst relations, thought leadership, sales support, industry awareness, and revenue generation programs.

His consulting career started at BearingPoint. As a senior manager, Paul directed marketing programs for the wireless, CRM and supply chain management practices--with global revenues totaling over $700m.

Speaking and writing are two of Paul's passions. He has over fifteen technical and marketing articles published in Health Leaders magazine, Teradata Magazine, and MarketingProfs. Paul is a member of Toastmasters International, and was nominated for Toastmaster of the Year (2007), Area 18 (Southern CA). He has received the Advanced Communicator Gold (ACG) award, Toastmaster's highest speaking distinction.

Paul earned his Bachelors of Science in Business Administration degree from California Polytechnic State University, San Luis Obispo, with a concentration in marketing management.

Paul can be reached at paulbarsch(at)alumni(dot)calpoly(dot)edu. He and his family reside in San Diego, CA.

Paul Barsch’s Specialties:

CRM, analytics, data warehousing, marketing strategy, budgeting, supply chain management, wireless, public speaking, writing, healthcare, communications, wireless, mobile, life sciences, pharmaceutical, insurance, hospitals

Paul Barsch’s Experience

Marketing Director

Teradata

(Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

January 2006 — Present (2 years 10 months)

Responsible for driving marketing support and deployment of specific data warehousing service offers as well as differentiating Teradata’s Professional Services from low cost consultancies and platform vendors.
Healthcare Marketing Director

EDS

(Public Company; 10,001 or more employees; eds; Hospital & Health Care industry)

May 2003 — January 2006 (2 years 9 months)

Industry marketing director for Global Healthcare practice (payer, provider, life sciences)
Senior Manager, CRM Marketing

BearingPoint

(Public Company; 10,001 or more employees; BE; Information Technology and Services industry)

February 2001 — May 2003 (2 years 4 months)

Directed marketing programs for both the customer relationship and supply chain management practices with global revenues totaling over $700 million.
Product Manager

Terayon, now part of Motorola

(Public Company; 501-1000 employees; TERN; Computer & Network Security industry)

August 2000 — February 2001 (7 months)

Product manager for five different series of cable modems
Divisional Manager

Golden State Phone and Wireless

(Privately Held; 51-200 employees; Telecommunications industry)

June 1995 — August 2000 (5 years 3 months)

General manager for $2m wireless division. Responsible for hiring, staffing, P&L, business planning, strategy, product mix and launch, distribution and sales channels.

Paul Barsch’s Education

California Polytechnic State University-San Luis Obispo

BS, Marketing Management, 1991 — 1994

GPA: 3.55

Activities and Societies:

President - Financial Management Association (1993)
Vice President - Financial Management Association (1992)
Ventura College

AA, General Education, 1988 — 1991

Graduating GPA: 3.93