Paul Barsch

Current

• Marketing Director at Teradata

Past

• Healthcare Marketing Director at EDS
• Senior Manager, CRM Marketing at BearingPoint
• Product Manager at Terayon, now part of Motorola

• Divisional Manager at Golden State Phone and Wireless

see less...

1 more...

Education

• California Polytechnic State University-San Luis Obispo
• Ventura College

Recommended

15 people have recommended Paul

Connections

344 connections

Industry

Information Technology and Services

Paul Barsch’s Summary

Fortune 500 marketer Paul Barsch is interested in advanced and intelligent technologies applied to the marketing discipline. Through writing and speaking, Paul evangelizes a “boundaryless” role for the marketing profession; connecting with customers, speaking finance and operations, understanding technology, and helping companies adapt to rapid and systemic change in markets.

Paul directs professional services marketing for Teradata, a $1.8B company and the world’s leader in enterprise data warehousing and analytics. At Teradata, Paul is responsible for driving marketing support and deployment of specific data warehousing service offers as well as differentiating Teradata’s global professional services from low cost consultancies and platform vendors.

Prior to Teradata, Paul was marketing director for EDS' $1.3B healthcare industry which includes payer, provider, and life sciences segments. In this role, Paul administered all aspects of EDS' healthcare marketing including press and analyst relations, sales support, creating awareness, and revenue generation programs.

His consulting career started at BearingPoint. As a senior manager, Paul directed marketing programs for the wireless, CRM and supply chain management practices--with global revenues totaling over $700m.

Speaking and writing are two of Paul's passions. He has over 15 articles published in Health Leaders, The Ladders, 1:1 Think Customers, Teradata Magazine, and MarketingProfs in addition to over 70 columns on MarketingProfs' DailyFix. Paul is a member of Toastmasters International and has received the Advanced Communicator Gold (ACG) award, Toastmaster's highest speaking distinction.

Paul earned his Bachelors of Science in Business Administration degree from California Polytechnic State University, San Luis Obispo, with a concentration in marketing management.

Paul can be reached at paulbarsch(at)alumni(dot)calpoly(dot)edu. He and his family reside in San Diego, CA.

Paul Barsch’s Specialties:

CRM, analytics, data warehousing, marketing strategy, budgeting, supply chain management, wireless, public speaking, writing, healthcare, communications, mobile, life sciences, pharmaceutical, insurance, hospitals, data mining, business intelligence, global finance

Paul Barsch’s Experience

• Marketing Director

  Teradata

  (Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

  January 2006 — Present (3 years 11 months)

  Responsible for driving marketing support and deployment of specific data warehousing service offers as well as differentiating Teradata’s Professional Services from low cost consultancies and platform vendors.

• Healthcare Marketing Director

  EDS

  (Public Company; HP; Information Technology and Services industry)

  May 2003 — January 2006 (2 years 9 months)

  Industry marketing director for Global Healthcare practice (payer, provider, life sciences)

• Senior Manager, CRM Marketing

  BearingPoint

  (Public Company; 10,001 or more employees; BE; Information Technology and Services industry)

  February 2001 — May 2003 (2 years 4 months)

  Directed marketing programs for both the customer relationship and supply chain management practices with global revenues totaling over $700 million.

• Product Manager

  Terayon, now part of Motorola

  (Public Company; 501-1000 employees; TERN; Computer & Network Security industry)

  August 2000 — February 2001 (7 months)

  Product manager for five different series of cable modems

• Divisional Manager

  Golden State Phone and Wireless

  (Privately Held; 51-200 employees; Telecommunications industry)

  June 1995 — August 2000 (5 years 3 months)

  General manager for $2m wireless division. Responsible for hiring, staffing, P&L, business planning, strategy, product mix and launch, distribution and sales channels.

Paul Barsch’s Education

• California Polytechnic State University-San Luis Obispo

  BS , Marketing Management , 1991 — 1994

  Activities and Societies:

  President - Financial Management Association (1993)
  Vice President - Financial Management Association (1992)

• Ventura College

  AA , General Education , 1988 — 1991

Additional Information

Paul Barsch’s Groups:

Toastmasters International
Global Supply Chain Advisory Board, Cal State San Marcos University

•    BearingPoint Alumni Group
•    DataShaping Advanced Analytics
•    Teradata Corporation
•    EDS Alumni
•    San Diego Marketing Professionals
•    Cal Poly Orfalea College of Business Alumni
•    California Polytechnic University San Luis Obispo Alumni
•    HP Connections
•    Pi Kappa Alpha Professional Network
•    The Pi Kappa Alpha Fraternity
•    The Official Toastmasters International Members Group
•    MarketingProfs
•    ExTERNal Employees
•    Smart Data Collective

Paul Barsch’s Honors:

- Selected as a "Marketing Champion" by best practice site MarketingProfs (2008)
- Advanced Communicator Gold award (2008), Toastmasters International
- Nominated for Toastmaster of the Year (2007), Area 18, San Diego basin

Paul Barsch’s Contact Settings

Interested In:

• career opportunities
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch