
at Barry Steinman
Greater San Diego Area

at Barry Steinman
Greater San Diego Area
E-Commerce Marketing Consultant / Manager with in-depth experience and documented accomplishments. Expert analyst of online marketing return on investment. Expertise in competing against predatory pricing policies of competitors in online commerce. Skilled in building interactive participatory teams. Motivational public speaker. Successful innovative marketing expert in both ecommerce and financial services.
(Internet industry)
May 2008 — Present (1 year 7 months)
Barry is currently testing new e-commerce business ideas, doing some consulting and evaluating e-commerce management positions
(Retail industry)
May 1987 — May 2008 (21 years 1 month)
Main internet site selling Bible Software and Homeschool Curriculum. $2 million company.
Supervised and managed business. Oversaw five independent contractors providing: Choosing of products, Website design, Customer Service, Order Processing, Fulfillment and Accounting.
Revenue and profit increased yearly. Sales 2004 $1.5 million, Sales 2006 $2.3 million.
Maximized ROI on PPC and Organic SEO.
Implemented completely integrated Ecommerce/CRM/Accounting-ERP online solution for. All three areas seamlessly tied into each other through Netsuite, allowing complete integration of all company functions in different locations.
Successfully navigated the company through the quagmire of predatory pricing problems created by competitors trying to build Web presence and market share by selling products below cost.
Company became one of the top distributors for almost every software and curriculum line we sold.
Sold company 5/08 to our main competitor ChristianBook.com.
(Financial Services industry)
January 1987 — October 1997 (10 years 10 months)
Marketing of Long Term Care Insurance and Annuities
Very active 1987 to 1997. 1998 to Date: servicing existing clients and receiving residual commissions.
• Saw the potential of the Long Term Care Insurance market early on. One of first in the area to specialize in Senior Health Care Insurance.
• Used seminars and newspaper columns to reach the senior market.
• One of first to create comparison charts of features to make Long Term Care Insurance understandable to the public.
• Recruited and trained 10 insurance investment professionals to write Long Term Care Insurance as subagents. Still receiving override commission on the policies they sold.
• Built overall client portfolio of over 600 policies. Large number of policies still in force and paying renewal commissions
(Financial Services industry)
June 1984 — October 1985 (1 year 5 months)
• Utilized seminars to market investment products.
• Built large book of customers by focusing on Annuities and low risk investments.
• Insurance Coordinator for the office. Trained all the other brokers in the office on insurance products, oversaw their sales on those products and helped them close sales.
(Financial Services industry)
June 1981 — June 1983 (2 years 1 month)
• Utilized seminars to market investment products.
• Exceeded sales goals set by manager