BARRY SIGALE

Current

Owner at Sigale Public Relations (Sole Proprietorship)

Past

Account Supervisor at Burson-Marsteller
Account Supervisor at Golin Harris Communications
Editor at Daily Herald

Editor at Associated Press

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1 more...

Education

Columbia College Chicago

Recommended

1 person has recommended BARRY

Connections

19 connections

Industry

Public Relations and Communications

Websites

www.sigalepr.com

BARRY SIGALE’s Summary

Barry Sigale is Founder and Principal of Sigale Public Relations, a full-service marketing communications firm that takes entrepreneurs and companies to greater visibility in the electronic and print media. He is resourceful and results-driven creating unique and advantageous placements of his client’s talents, products and services. Barry’s approach is predicated on a best-fit perspective and a thorough understanding of the target marketplace.

Barry is a world-class copywriter who solidifies brands and raises his clients to prominence. He can also bolster an existing media presence. Barry’s talent is in his ability to enhance reputation and broaden reach (both online and offline) and, ultimately, establish a leadership position for his clients, He draws upon his experience in media and his wealth of professional and personal contacts to help individuals and companies achieve exposure goals and penetrate new markets. Working with start-up ventures or established companies in the consumer or B2B markets, Barry takes a best practice approach in creating the optimum campaign.

Among Barry's crowning achievements in a career that has spanned over four decades: He introduced nationally and/or worldwide the battery-operated smoke detector, the battery-operated, voice-activated rubber "Wigglin Chicken" (featured by the late Tonight Show host Johnny Carson), and "Ribbit Frog" (personally purchased by then President Bill Clinton and kept in the Oval Office), an online alibi provider for “saving marriages,” and the smart car. He is among the leading marketers of Texas Hold'em poker tournaments and poker products. Most recently, his firm collaborated with the developer of the PortaPocket carrying case. The campaign reached its zenith when The Tonight Show with Jay Leno and the fourth hour of the Today Show on NBC featured the product. An audience of over 7 million resulted in a flurry of traffic to the PortaPocket website and a significant increase in sales.

BARRY SIGALE’s Specialties:

♦Strategic Marketing
♦Internet Marketing
♦Persuasive Writing & Collateral Pieces
♦Website Design & Optimization
♦Media Relations
♦Tapping New Markets
♦Press Releases & News Information Kits
♦Publicity Campaigns

INDUSTRIES: Automotive; Consumer Products; Food Service & Restaurants; Franchising; Gaming; Health Care, Beauty & Wellness; Hospitality; Real Estate; Startups.

BARRY SIGALE’s Experience

Owner
Sigale Public Relations (Sole Proprietorship)

(Sole Proprietorship; Sports industry)

June 1981 — Present (28 years 6 months)

Sigale Public Relations is a Vernon Hills, Illinois-based firm specializing in marketing communications, publicity campaigns, product launches and event coverage. The firm accomplishes client objectives and heightens brand awareness through strategic use of news releases and news information kits, creative writing and Internet and hard-copy marketing. Sigale Public Relations maintains relationships with an impressive stable of publications, television and radio stations and Internet platforms to capture maximum visibility for a wide range of individual and corporate clients.

Sigale Public Relations has emerged triumphant in many key product placement assignments which have spotlighted Barry’s talent, work ethic and perseverance. These qualities are vital to today’s successful campaigns.
Account Supervisor

Burson-Marsteller

(Public Company; WPPGY; Public Relations and Communications industry)

February 1980 — June 1981 (1 year 5 months)

Burston-Marsteller is the largest and most influential public relations firm in the world. Barry managed an elite corps of clients ranging from transportation to hospitality providers.
Account Supervisor

Golin Harris Communications

(Public Relations and Communications industry)

June 1975 — February 1980 (4 years 9 months)

Barry managed PR campaigns of several major consumer product companies and provided leadership and direction to the account team.
Editor

Daily Herald

(Privately Held; Newspapers industry)

September 1970 — June 1975 (4 years 10 months)

Barry was a police reporter, feature writer and an editor of all editions. He helped advance the newspaper from a century-old weekly to an award-winning daily publication.
Editor

Associated Press

(Public Relations and Communications industry)

September 1969 — September 1970 (1 year 1 month)

Barry was a news and broadcast editor for print and broadcast consumption.

BARRY SIGALE’s Education

Columbia College Chicago

B.A. , Communications , 1968 — 1970

Additional Information

BARRY SIGALE’s Websites:

www.sigalepr.com

BARRY SIGALE’s Interests:

Screenwriting (two back and forth to Hollywood; need independent financing), Baseball, Poker, Chess.

BARRY SIGALE’s Groups:

Founder, Marketing Communications Networking Group.

Advertising Professional
Chessmasters
Online Advertising Professionals
ThoseinMedia
Supply Chain Management Practitioners & Experts
Linked Poker Enthusiasts
Wireless Telecommunications Worldwide
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Poker Players Alliance
World Gaming Executives
Sponsorship Insights
Retail Industry Professionals Group
Telecom Executives Business Network
Communication Arts
Franchise Professionals
Franchise Networking
Automotive Management Professionals
Public Relations and Communications Professionals
Hotel Industry Professionals Worldwide
Marketing & Communication Network
Brand Management
MANAGERS WHO PLAY CHESS
High Powered Food & Beverage Forum - Foodservice & Retail Executive Networking - Job Opportunities
Company Sponsorship Network
GAMA - the Game Manufacturers Association