Barry Lieberman
Enabling companies to use the best of new and traditional marketing techniques to grow & prosper in today's economy
- Location
- Orange County, California Area
- Industry
- Marketing and Advertising
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Barry Lieberman's Overview
- Current
-
- Special Assistant & Advisor to the CEO at ATEN Technology
- Marketing & Sales at Pivotshare
- Consultant - Marketing & Support Operations at Digital Peripheral Solutions
- Past
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- Marketing Consultant at IOGEAR
- Interim Vice President of Marketing at Clear Products, Inc.
- Interim Vice President of Marketing at Mapusoft Technogies P ltd
- Interim Vice President of Marketing at Cerius Interim Executive Solutions
- On-Line Reputation Management Consulting at Q-See
- Market Perception and Value Proposition Research at 2-1-1 Orange County
- Board Member at TechBiz Connection
- Developed and implement WD's initial Social Media Implementation at Western Digital
- Internet Marketing Implementation Plan Development at City of Corona
- National Marketing Manager at Avnet Technology Solutions
- Named Accounts Manager at HP
- Customer Support Representative at Delphi Information Systems
- Education
-
- Loyola Marymount University, College of Business Administration
- California Polytechnic State University-San Luis Obispo
- Recommendations
-
10 people have recommended Barry
- Connections
-
299 connections
Barry Lieberman's Summary
Senior executive with over 30 years experience enabling organizations to see a real return on their investments in marketing & sales. By creating programs that bridge the gap between marketing & sales and truly convert marketing programs to sales revenue. Using the integration of new marketing tools with time-proven processes and techniques that enable sales channels to respond effectively. My firm Advantage Plus Marketing Group has implemented over 1500 programs during the past 20 years for organizations ranging in size from multinational corporations to personal selling organizations. My goal is to empower companies to enjoy the rewards of a consistent, integrated approach to marketing & sales.
Specialties
High technology, financial services, insurance, business services, and wellness products. Internet & online marketing, social media marketing, electronic and postal mail marketing, telephone marketing, database marketing, print advertising, Web 2.0, SEO. Products utilizing a consultative relationship selling model.
Barry Lieberman's Experience
Special Assistant & Advisor to the CEO
ATEN Technology
Privately Held; 51-200 employees; Computer Hardware industry
January 2012 – Present (2 months) Foothill Ranch, California
Part-time executive working closely with the CEO to enable ATEN Technology to "move the needle" in 2012.
Marketing & Sales
Pivotshare
October 2011 – Present (5 months) Irvine, CA
Providing assistance to roll-out Pivotshare's unique services to enable monetization of multi-media content. Pivotshare allows content publishers and providers the ability to offer their content in a streaming format in a revenue sharing model. Communities of content providers can join together to market their unique content to any screen at any time, any place.
Consultant - Marketing & Support Operations
Digital Peripheral Solutions
Privately Held; 51-200 employees; Security and Investigations industry
October 2010 – Present (1 year 5 months)
Working with Digital Peripheral Solutions (Q-See) to modernize their support operations. Moving from a telephone based operation to a multi-dimensional integrated community based support environment. Then moving on to modernize their marketing & branding methodologies and activities. Our goal is to create a best in class marketing & support organization blending sound management processes with world class technology infrastructure solutions.
Marketing Consultant
ClearSync
Privately Held; 1-10 employees; Computer Software industry
May 2009 – Present (2 years 10 months)
B2C strategic planning adviser. Marketing automation strategy and implementation. Digital direct marketing strategy & implementation. Third-party marketing resource recommendations.
President
Advantage Plus Marketing Group, Inc.
1992 – Present (20 years)
For the past 17 years I have been operating a successful Marketing Services firm, that has created and executed over 1400 programs for Hewlett-Packard, Compaq, Sun, Oracle, Microsoft, Printronix and scores of others. Most recently I have been implementing programs that incorporate Social Media marketing into a complete Demand Generation program for B to B and B to C clients. Current projects include Western Digital, IOGEAR, ClearSync, Syncordant and the City of Corona.
Marketing Consultant
IOGEAR
Privately Held; 51-200 employees; Computer Hardware industry
July 2008 – January 2012 (3 years 7 months) Foothill Ranch, California
Marketing strategic planning adviser. Marketing automation strategy and implementation. Digital direct marketing strategy & implementation. Third-party marketing resource recommendations. Reorganizing the customer support organization.
Interim Vice President of Marketing
Clear Products, Inc.
October 2009 – June 2011 (1 year 9 months) Greater San Diego Area
B2C strategic planning adviser.
Marketing automation strategy and implementation. E-marketing strategy & execution.
Digital direct marketing strategy & implementation.
Third-party marketing resource recommendations.
Interim Vice President of Marketing
Mapusoft Technogies P ltd
Privately Held; 11-50 employees; Computer Software industry
November 2009 – March 2011 (1 year 5 months) Mobile, Alabama Area
Marketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management.
Interim Vice President of Marketing
Cerius Interim Executive Solutions
Privately Held; 51-200 employees; Management Consulting industry
November 2009 – December 2010 (1 year 2 months)
Marketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management.
Market Perception and Value Proposition Research
2-1-1 Orange County
Nonprofit; 11-50 employees; Individual & Family Services industry
September 2009 – February 2010 (6 months)
Developed and implemented a research study to study 2-1-1 Orange County's perception and value to stakeholders, funders, providers and potential business users. The study used online, email and phone research gathering techniques and culminated in an report, analysis and recommendations to the 2-1-1 Orange County Board of Directors.
Developed and implement WD's initial Social Media Implementation
Western Digital
Public Company; 10,001+ employees; WDC; Computer Hardware industry
February 2009 – July 2009 (6 months)
Western Digital (WD) realized that their competitors are using Social Media and that people were talking about WD but WD was not there. We built a plan to move WD into the Blogosphere, Facebook and LinkedIn. We initiated the publishing of regular blog articles including WD, we built a Facebook fan page with over 2700 fans, and a new WD Storage Group in LinkedIn with over 700 members at the time the engagement concluded.
Internet Marketing Implementation Plan Development
City of Corona
Government Agency; 501-1000 employees; Government Administration industry
April 2009 – June 2009 (3 months)
City of Corona is a community of 150,000 people squeezed between Orange County and Riverside. They felt the need to do a better job moving their message to both their commercial customers and prospects and increase community awareness and interaction. I facilitated the process and created an Internet & Social Media marketing roadmap for the City of Corona to implement over the coming budget year.
National Marketing Manager
Avnet Technology Solutions
Public Company; 10,001+ employees; AVT; Information Technology and Services industry
1989 – 1992 (3 years)
I was a member of the original team that started what was then Avnet Computer, into the role of Value-Added Distributor. We developed the AVAR program (Avnet Value-Added Reseller) that was the launch pad for Avnet into a multi-level distribution model and its current role as an industry leader.
As the first Business Development Manager for Hewlett-Packard at Avnet Computer, I was able to begin the long-term and highly successful relationship between Avnet Computer and Hewlett-Packard.
Named Accounts Manager
HP
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
1983 – 1989 (6 years)
While with Hewlett-Packard I was instrumental in moving HP Commercial Systems solutions into TRW an HP major account. Up until that point all HP’s business with TRW had been in Technical Systems. The highlight was penetrating TRW Information Systems Group. TRW Information Systems Group has since been sold, you may recognize it as First American Real Estate Services and Experian.
Over the years at HP I placed over $10 million worth of hardward and services into enterprise level accounts.
Barry Lieberman's Education
Loyola Marymount University, College of Business Administration
MBA program, Marketing
1989 – 1991
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Business/M.I.S.
1978 – 1982
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