Barry Lieberman

Barry Lieberman

Enabling companies to use the best of new and traditional marketing techniques to grow & prosper in today's economy

Location
Orange County, California Area
Industry
Marketing and Advertising

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Barry Lieberman's Overview

Current
  • Interim Executive - Marketing & Support Operations at Digital Peripheral Solutions
  • Board Member at TechBiz Connection
  • President at Advantage Plus Marketing Group, Inc.
Past

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Education
  • Loyola Marymount University, College of Business Administration
  • California Polytechnic State University-San Luis Obispo
Recommendations

14 people have recommended Barry

Connections

430 connections

Barry Lieberman's Summary

Senior executive with over 30 years experience enabling organizations to see a real return on their investments in marketing & sales. By creating programs that bridge the gap between marketing & sales and truly convert marketing programs to sales revenue. Using the integration of new marketing tools with time-proven processes and techniques that enable sales channels to respond effectively. My firm Advantage Plus Marketing Group has implemented over 1500 programs during the past 20 years for organizations ranging in size from multinational corporations to personal selling organizations. My goal is to empower companies to enjoy the rewards of a consistent, integrated approach to marketing & sales.

Specialties

High technology, financial services, insurance, business services, and wellness products. Internet & online marketing, social media marketing, electronic and postal mail marketing, telephone marketing, database marketing, print advertising, Web 2.0, SEO. Products utilizing a consultative relationship selling model.

Barry Lieberman's Experience

Interim Executive - Marketing & Support Operations

Digital Peripheral Solutions

Privately Held; 51-200 employees; Security and Investigations industry

October 2010 – Present (2 years 9 months)

Working with Digital Peripheral Solutions (Q-See) to modernize their support operations. Moving from a telephone based operation to a multi-dimensional integrated community based support environment. Then moving on to modernize their marketing & branding methodologies and activities. Our goal is to create a best in class marketing & support organization blending sound management processes with world class technology infrastructure solutions.

Board Member

TechBiz Connection

2008 – Present (5 years)

President

Advantage Plus Marketing Group, Inc.

1992 – Present (21 years)

For the past 17 years I have been operating a successful Marketing Services firm, that has created and executed over 1400 programs for Hewlett-Packard, Compaq, Sun, Oracle, Microsoft, Printronix and scores of others. Most recently I have been implementing programs that incorporate Social Media marketing into a complete Demand Generation program for B to B and B to C clients. Current projects include Western Digital, IOGEAR, ClearSync, Syncordant and the City of Corona.

Interim CMO

The Joy Factory, Inc.

Privately Held; 11-50 employees; Consumer Electronics industry

June 2012 – March 2013 (10 months) Irvine, CA

Created marketing programs to increase the velocity of The Joy Factory's growth into B2B, action sports and more. Assisted the executive team with program management while creating new marketing avenues, infrastructure and processes. Developed two strategic approaches one for the tablet computing mounts and one for the smartphone cases. For the tablet mounting solutions a B2B target market driven approach was created and we began the execution with the development of a new web site and focused target demand generation programs for the sales team. Then for the smartphone cases I developed a roadmap to leverage the action sports industry as the conduit to increased consumer awareness, social media interaction, and channel interaction. Implemented marketing program management processes and a regular direct e-mailing program & social media update process.

Marketing & Demand Generation Advisor

Paragon Software

Privately Held; 201-500 employees; Computer Software industry

June 2012 – November 2012 (6 months) Irvine, CA

Building a "prospecting engine" to facilitate Paragon's strong growth in the U.S. SMB market. By developing and implement integrated marketing & sales programs. Coaching the sales team to increase opportunities through solution selling techniques.

Special Advisor to the CEO

ATEN Technology

Privately Held; 51-200 employees; Computer Hardware industry

January 2012 – June 2012 (6 months) Foothill Ranch, California

Part-time executive working closely with the CEO to enable ATEN Technology to "move the needle" in the first half of 2012.

Marketing & Sales

Pivotshare

October 2011 – April 2012 (7 months) Irvine, CA

Providing assistance to roll-out Pivotshare's unique services to enable monetization of multi-media content. Pivotshare allows content publishers and providers the ability to offer their content in a streaming format in a revenue sharing model. Communities of content providers can join together to market their unique content to any screen at any time, any place.

Marketing Consultant

ClearSync

Privately Held; 1-10 employees; Computer Software industry

May 2009 – February 2012 (2 years 10 months)

B2C strategic planning adviser. Marketing automation strategy and implementation. Digital direct marketing strategy & implementation. Third-party marketing resource recommendations.

Marketing Consultant

IOGEAR

Privately Held; 51-200 employees; Computer Hardware industry

July 2008 – January 2012 (3 years 7 months) Foothill Ranch, California

Marketing strategic planning adviser. Marketing automation strategy and implementation. Digital direct marketing strategy & implementation. Third-party marketing resource recommendations. Reorganizing the customer support organization.

Interim Vice President of Marketing

Clear Products, Inc.

October 2009 – June 2011 (1 year 9 months) Greater San Diego Area

B2C strategic planning adviser.
Marketing automation strategy and implementation. E-marketing strategy & execution.
Digital direct marketing strategy & implementation.
Third-party marketing resource recommendations.

Interim Vice President of Marketing

Mapusoft Technogies P ltd

Privately Held; 11-50 employees; Computer Software industry

November 2009 – March 2011 (1 year 5 months) Mobile, Alabama Area

Marketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management.

Interim Vice President of Marketing

Cerius Interim Executive Solutions

Privately Held; 51-200 employees; Management Consulting industry

November 2009 – December 2010 (1 year 2 months)

Marketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management.

On-Line Reputation Management Consulting

Q-See

April 2010 – June 2010 (3 months)

On-line Reputation research, recommendations, and competitor analysis project.

Market Perception and Value Proposition Research

2-1-1 Orange County

Nonprofit; 11-50 employees; Individual & Family Services industry

September 2009 – February 2010 (6 months)

Developed and implemented a research study to study 2-1-1 Orange County's perception and value to stakeholders, funders, providers and potential business users. The study used online, email and phone research gathering techniques and culminated in an report, analysis and recommendations to the 2-1-1 Orange County Board of Directors.

Developed and implement WD's initial Social Media Implementation

Western Digital

Public Company; 10,001+ employees; WDC; Computer Hardware industry

February 2009 – July 2009 (6 months)

Western Digital (WD) realized that their competitors are using Social Media and that people were talking about WD but WD was not there. We built a plan to move WD into the Blogosphere, Facebook and LinkedIn. We initiated the publishing of regular blog articles including WD, we built a Facebook fan page with over 2700 fans, and a new WD Storage Group in LinkedIn with over 700 members at the time the engagement concluded.

Internet Marketing Implementation Plan Development

City of Corona

Government Agency; 501-1000 employees; Government Administration industry

April 2009 – June 2009 (3 months)

City of Corona is a community of 150,000 people squeezed between Orange County and Riverside. They felt the need to do a better job moving their message to both their commercial customers and prospects and increase community awareness and interaction. I facilitated the process and created an Internet & Social Media marketing roadmap for the City of Corona to implement over the coming budget year.

National Marketing Manager

Avnet Technology Solutions

Public Company; 10,001+ employees; AVT; Information Technology and Services industry

1989 – 1992 (3 years)

I was a member of the original team that started what was then Avnet Computer, into the role of Value-Added Distributor. We developed the AVAR program (Avnet Value-Added Reseller) that was the launch pad for Avnet into a multi-level distribution model and its current role as an industry leader.

As the first Business Development Manager for Hewlett-Packard at Avnet Computer, I was able to begin the long-term and highly successful relationship between Avnet Computer and Hewlett-Packard.

Named Accounts Manager

HP

Public Company; 10,001+ employees; HPQ; Information Technology and Services industry

1983 – 1989 (6 years)

While with Hewlett-Packard I was instrumental in moving HP Commercial Systems solutions into TRW an HP major account. Up until that point all HP’s business with TRW had been in Technical Systems. The highlight was penetrating TRW Information Systems Group. TRW Information Systems Group has since been sold, you may recognize it as First American Real Estate Services and Experian.

Over the years at HP I placed over $10 million worth of hardward and services into enterprise level accounts.

Customer Support Representative

Delphi Information Systems

1983 – 1984 (1 year)

Successfully assisted in the opening & initial manning of Delphi Information Systems Customer Support Center.

Designed & Programmed their first printer interfaces and drivers.

Barry Lieberman's Education

Loyola Marymount University, College of Business Administration

MBA program, Marketing

1989 – 1991

California Polytechnic State University-San Luis Obispo

Bachelor of Science, Business/M.I.S.

1978 – 1982

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