Barry Lieberman

Barry Lieberman

Enabling companies to use the best of new and traditional marketing techniques to grow & prosper in today's economy

Location
Orange County, California Area
Industry
Marketing and Advertising

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Barry Lieberman's Overview

Current
  • President at Advantage Plus Marketing Group, Inc.
  • Board Member at TechBiz Connection
Past
Education
Connections

500+ connections

Barry Lieberman's Summary

Barry Lieberman of Advantage Plus Marketing Group, Inc. (APMG) is an expert in The Customer Lifecycle Journey.

He has focused himself in pre-sales & post-sales marketing, as well as product commercialization for over 30 years. For 18 of those years he ran APMG, which implemented over 1600 marketing programs from 1991-2008.

Currently Barry’s role is that of a “Change Artist” within the organizations he assists. By working from inside the organization as a Part-time/Interim Executive he develops and implements changes to their pre-sales & post-sales marketing processes that enable the organization to reach new objectives and rise to the next level. In many cases those changes are focused on the commercialization of new products and/or existing products into new channels.

Barry is an industry expert in demand generation processes, go to market programs, product commercialization, lead generation, nurturing programs, customer service, customer retention, community building, marketing automation and customer experience infrastructures.

He also is an Angel investor and advisor to entrepreneurs and is involved with organizations supporting that community.

Specialties: High technology, consumer electronics, financial services, insurance, business services, and wellness products. Digital marketing, social media marketing, electronic and postal mail marketing, telephone marketing, database marketing, print advertising.

Expertise in planning & implementing the following pre & post sale marketing infrastructure products:
SalesForce.com
Eloqua
RightNow Technologies
Marketo
Manticore
InfusionSoft
SalesLogix
ACT!

Barry Lieberman's Experience

Part-Time Executive Vice President Sales & Marketing

TruVitals

November 2013Present (11 months) Gainesville, Florida Area

TruVitals is a medical device start-up working in conjunction with the University of Florida. TruVitals has developed the VitalOne™. Which is focused on solving this problem for the veterinary community and saving the lives of our beloved pets and horses. VitalsOne™ continuously monitors the heartbeat, respiration, and movement of the animal touch free and reports that information to a PC, Tablet or Mobile device.

My role is to develop the sales & marketing strategy then execute on that strategy to bring this technology to market initially in the animal space and then human applications further on.

Advisor to the President

Binary Pulse Technology Marketing

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2013Present (1 year 4 months) Irvine, CA

Advised the Principals of the company on potential new services product offerings. Developed those services offerings & their marketing plan. Now implementing the marketing plan which includes utilizing Marketo to implement a comprehensive automated digital marketing strategy combined with traditional direct marketing techniques.

Part-time Executive - Worldwide Customer Care Operations

Digital Peripheral Solutions

Privately Held; 51-200 employees; Consumer Electronics industry

October 2010Present (4 years) Anaheim Hills, California

Digital Peripheral Solutions, Inc. whose brand Q-See is the leader in the fast growing residential & small office surveillance solutions market. After an initial Reputation Assessment survey it was apparent Q-See needed to create a best practices customer/technical support organization and online portal. As a part-time executive at Q-See I:
• Revised their entire support personnel, infrastructure & processes
• Created a state of the art ticketing, troubleshooting & online support portal by implementing RightNow Technologies CX
• Modernized their Data communications & IT Infrastructure
These changes and others have
• Decreased phone wait times from 45-60 min to less than 2 min
• Decreased web/email incident response waits from 2 days to less than 1 hour
• Stabilized incidents requiring human interaction while increasing self-support usage from less than 1000 visits/mo. to over 50,000, thus maintaining support costs while sales increased
• CSAT ratings are averaging 4.5 out of 5
These practices that has taken them off the correctional lists of their top retailers and gained them high recognition as the top provider of service to those retailer consumers in Q-See’s segment. We have now expanded support internationally. I am now spearheading the efforts to increase brand awareness, PR, and advertising.

President

Advantage Plus Marketing Group, Inc.

1992Present (22 years)

For the past 21 years I have been operating Advantage Plus Marketing Group, Inc. (APMG) a successful National Marketing Services firm, that has created and executed over 1600 demand generation programs for Hewlett-Packard, Compaq, Sun, Oracle, Microsoft, Printronix and scores of others.

Currently APMG provides “Change Artists” to work inside the organization as Part-time/Interim Executives that develop and implement changes to the organization's pre & post sale marketing processes that enable that organization to reach new objectives and rise to the next level.

We are industry experts in demand generation processes, go to market programs, lead generation, nurturing programs, customer service, customer retention, community building, marketing automation and customer experience infrastructures.

Board Member

TechBiz Connection

2008Present (6 years)

Interim VP Marketing

MatterHackers, Inc.

Privately Held; 11-50 employees; Computer Software industry

December 2013May 2014 (6 months) Irvine, CA

MatterHackers is a start-up in the emerging Desktop 3D printing marketplace.

MatterHackers is aiming to fulfil all three needs of the Desktop 3D consumer. They sell the 3D printers as well as the 3D printing consumables. Have developed the “MatterControl” platform as the user interface to the printer and later will enable a longer term vision to become the go to source for Desktop 3D printing designs/models.

My role is to develop & implement the "go to market" business development & marketing communications programs to establish MatterHackers as both the iTunes/App store for Desktop 3D printer designers to sell & consumers to purchase Desktop 3D printing designs. In addition, I am enabling them to position themselves as Desktop 3D printing subject matter experts and founders of an independent 3D printer community.

Interim CMO

The Joy Factory, Inc.

Privately Held; 11-50 employees; Consumer Electronics industry

June 2012March 2013 (10 months) Irvine, CA

Created marketing programs to increase the velocity of The Joy Factory's growth into B2B, action sports and more. Assisted the executive team with program management while creating new marketing avenues, infrastructure and processes. Developed two strategic approaches one for the tablet computing mounts and one for the smartphone cases. For the tablet mounting solutions a B2B target market driven approach was created and we began the execution with the development of a new web site and focused target demand generation programs for the sales team. Then for the smartphone cases I developed a roadmap to leverage the action sports industry as the conduit to increased consumer awareness, social media interaction, and channel interaction. Implemented marketing program management processes and a regular direct e-mailing program & social media update process.

Marketing & Demand Generation Advisor

Paragon Software

Privately Held; 201-500 employees; Computer Software industry

June 2012November 2012 (6 months) Irvine, CA

Building a "prospecting engine" to facilitate Paragon's strong growth in the U.S. SMB market. By developing and implement integrated marketing & sales programs. Coaching the sales team to increase opportunities through solution selling techniques.

Special Advisor to the CEO

ATEN Technology

Privately Held; 51-200 employees; Computer Hardware industry

January 2012June 2012 (6 months) Foothill Ranch, California

Part-time executive working closely with the CEO to enable ATEN Technology to "move the needle" in the first half of 2012.

Marketing & Sales

Pivotshare

October 2011April 2012 (7 months) Irvine, CA

Providing assistance to roll-out Pivotshare's unique services to enable monetization of multi-media content. Pivotshare allows content publishers and providers the ability to offer their content in a streaming format in a revenue sharing model. Communities of content providers can join together to market their unique content to any screen at any time, any place.

Marketing Consultant

ClearSync

Privately Held; 1-10 employees; Computer Software industry

May 2009February 2012 (2 years 10 months)

B2C strategic planning adviser. Marketing automation strategy and implementation. Digital direct marketing strategy & implementation. Third-party marketing resource recommendations.

Marketing Consultant

IOGEAR

Privately Held; 51-200 employees; Computer Hardware industry

July 2008January 2012 (3 years 7 months) Foothill Ranch, California

IOGEAR is a leading marketer of computer accessory products who sells through retail and e-tail. My mission was to increase IOGEAR's end-user presence and build a consumer marketing infrastructure.
• Integrated their islands of data into an Eloqua marketing automation solution.
• Implemented a true automated direct marketing engine.
• Developed a consistent blogging strategy, Facebook presence and Twitter following.
• Launched the Club IOGEAR frequent buyer & loyalty program.
• Spearheaded a new channel initiative to push into the Home Theater AV installer/reseller market.
The above programs contributed to the increase in IOGEAR's awareness and sell through from $25million to over $42million all during the economic recession.

Interim Vice President of Marketing

Clear Products, Inc.

October 2009June 2011 (1 year 9 months) Greater San Diego Area

B2C strategic planning adviser.
Marketing automation strategy and implementation. E-marketing strategy & execution.
Digital direct marketing strategy & implementation.
Third-party marketing resource recommendations.

Interim Vice President of Marketing

Mapusoft Technogies P ltd

Privately Held; 11-50 employees; Computer Software industry

November 2009March 2011 (1 year 5 months) Mobile, Alabama Area

Marketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management.

Interim Vice President of Marketing

Cerius Interim Executive Solutions

Privately Held; 51-200 employees; Management Consulting industry

November 2009December 2010 (1 year 2 months)

Marketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management.

On-Line Reputation Management Consulting

Q-See

April 2010June 2010 (3 months)

On-line Reputation research, recommendations, and competitor analysis project.

Market Perception and Value Proposition Research

2-1-1 Orange County

Nonprofit; 11-50 employees; Individual & Family Services industry

September 2009February 2010 (6 months)

Developed and implemented a research study to study 2-1-1 Orange County's perception and value to stakeholders, funders, providers and potential business users. The study used online, email and phone research gathering techniques and culminated in an report, analysis and recommendations to the 2-1-1 Orange County Board of Directors.

Developed and implement WD's initial Social Media Implementation

Western Digital

Public Company; 10,001+ employees; WDC; Computer Hardware industry

February 2009July 2009 (6 months)

Western Digital (WD) realized that their competitors are using Social Media and that people were talking about WD but WD was not there. We built a plan to move WD into the Blogosphere, Facebook and LinkedIn. We initiated the publishing of regular blog articles including WD, we built a Facebook fan page with over 2700 fans, and a new WD Storage Group in LinkedIn with over 700 members at the time the engagement concluded.

Internet Marketing Implementation Plan Development

City of Corona

Government Agency; 501-1000 employees; Government Administration industry

April 2009June 2009 (3 months)

City of Corona is a community of 150,000 people squeezed between Orange County and Riverside. They felt the need to do a better job moving their message to both their commercial customers and prospects and increase community awareness and interaction. I facilitated the process and created an Internet & Social Media marketing roadmap for the City of Corona to implement over the coming budget year.

National Marketing Manager

Avnet Technology Solutions

Public Company; 10,001+ employees; AVT; Information Technology and Services industry

19891992 (3 years)

I was a member of the original team that started what was then Avnet Computer, into the role of Value-Added Distributor. We developed the AVAR program (Avnet Value-Added Reseller) that was the launch pad for Avnet into a multi-level distribution model and its current role as an industry leader.

As the first Business Development Manager for Hewlett-Packard at Avnet Computer, I was able to begin the long-term and highly successful relationship between Avnet Computer and Hewlett-Packard.

Named Accounts Manager

HP

Public Company; 10,001+ employees; HPQ; Information Technology and Services industry

19831989 (6 years)

While with Hewlett-Packard I was instrumental in moving HP Commercial Systems solutions into TRW an HP major account. Up until that point all HP’s business with TRW had been in Technical Systems. The highlight was penetrating TRW Information Systems Group. TRW Information Systems Group has since been sold, you may recognize it as First American Real Estate Services and Experian.

Over the years at HP I placed over $10 million worth of hardward and services into enterprise level accounts.

Customer Support Representative

Delphi Information Systems

19831984 (1 year)

Successfully assisted in the opening & initial manning of Delphi Information Systems Customer Support Center.

Designed & Programmed their first printer interfaces and drivers.

Barry Lieberman's Skills & Expertise

  1. Social Media Marketing
  2. Database Marketing
  3. Telemarketing
  4. Web 2.0
  5. Financial Services
  6. Business Services
  7. Insurance
  8. Inserts
  9. Lead Generation
  10. Marketing Strategy
  11. Multi-channel Marketing
  12. Strategic Partnerships
  13. Email Marketing
  14. Demand Generation
  15. Online Advertising
  16. Integrated Marketing
  17. Direct Marketing
  18. Strategic Planning
  19. Marketing
  20. Leadership
  21. SEO
  22. Mobile Marketing
  23. Competitive Analysis
  24. SEM
  25. Strategy
  26. Marketing Management
  27. Solution Selling
  28. Sales Process
  29. Management
  30. Sales

View All (30) Skills View Fewer Skills

Barry Lieberman's Education

California Polytechnic State University-San Luis Obispo

Bachelor of Science, Business/M.I.S.

19781982

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