Barry Lauterwasser

Current

President at Symbion Marketing LLC

Past

Sales Manager - Foodservice Division at NetWorld Alliance
Corporate Marketing Manager at Prolift Industrial Equipment
Account Executive at Art Etc. Inc.

Operations Manager / Branch Manager at Transamerica

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Education

University of Louisville

Recommended

3 people have recommended Barry

Connections

87 connections

Industry

Marketing and Advertising

Websites

Barry Lauterwasser’s Summary

As President of newly formed Symbion Marketing I am encompassing my experience over the past 25 years in business management and marketing to help small to medium size companies increase their awareness and sales.

My experience in business dates back to 1983 where at the tender age of 19 I entered the business realm as a store manager for a 45 retail chain, Cooper's Fixery. After about 4 years in retail, I realized I no longer wished to work directly with consumers, but would rather pursue a career in B2B.

So in 1986 I joined the Transamerica Group as an Operations Manager in the tractor trailer leasing division, in Louisville. Over the next four years I was promoted to Branch Manager, then relocated to their second largest facility in Los Angeles Ca.

I earned my AA in Business Administration at Glendale College, L.A. I felt a calling to sales and marketing during this time, and in 1990 I left Transamerica for a career in sales for Lowen Color Graphics.

Moved back to Louisville in 1991, and earned my Marketing Degree in 2000. Shortly thereafter I landed the job at ProLift Industrial Equipment as Corporate Marketing Manager.

It was there that I learned a great deal about channel marketing, brand awareness and how it drives sales, and the importance marketing plays in this process. Intrigued with new media, I joined NetWorld Alliance as Sales Manager for their Foodservice division.

During that year with NetWorld I earned my honorary Masters in online publishing/marketing from Paul Barron, who contrary to Al Gore's opinion, invented the internet. Paul was instrumental in teaching me the in's and out's of getting messages heard online using email, the internet, social media, and new media.

My calling for starting my own business became too strong, and in April of 2008 I formed Symbion Marketing.

Wish me well!

Barry Lauterwasser’s Specialties:

Understanding marketing channels, the members, and their relationships. How new media can mix with traditional marketing to create a 360 degree program that gets awareness. Teaching clients to share their knowledge and become "Thought Leaders." How to help salespeople achieve results by selling smart, and efficiently.

Barry Lauterwasser’s Experience

President

Symbion Marketing LLC

(Marketing and Advertising industry)

Currently holds this position
Sales Manager - Foodservice Division

NetWorld Alliance

(Privately Held; 11-50 employees; Online Media industry)

May 2007 — April 2008 (1 year )
Corporate Marketing Manager

Prolift Industrial Equipment

(Privately Held; 201-500 employees; Industrial Automation industry)

May 2000 — May 2007 (7 years 1 month)
Account Executive

Art Etc. Inc.

(Printing industry)

January 1997 — May 2000 (3 years 5 months)
Operations Manager / Branch Manager

Transamerica

(Public Company; 10,001 or more employees; Financial Services industry)

November 1986 — June 1990 (3 years 8 months)