Barry Hand

Current

Marketing Manager at lastminute.com

Past

Head of Digital Marketing at Elucidate
Online Marketing Manager at Digiweb
Head of Web Development & Online Sales at O'Callaghan Insurances

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Education

Dublin Business School
Dundalk Institute of Technology

Recommended

1 person has recommended Barry

Connections

87 connections

Industry

Internet

Websites

BarryHand.ie

Barry Hand’s Summary

I am a e-commerce virtuoso who creates great marketing strategies.

A strategic marketeer with extensive experience in marketing and hands on commercial success with blue chip & entrepreneurial businesses, working with some on some of Ireland’s most demanding websites, including brands such as Digiweb, An Post & currently with lastminute.com

Having a wide range of Marketing skills, in particular all aspects of Online Marketing, including Search Engine Marketing, Social Media Marketing & Email Marketing has allowed me to specialise in transactional web sites in both the B2B and B2C arena.

Away from this, I'm is also the founder of Wiffy.ie, as well as the Dublin Movie Club.

You can follow me @BarryHand on twitter, or via my blog http://www.barryhand.ie

Barry Hand’s Specialties:

Ecommerce
Brand Management
Web Merchandising
Online Marketing
Web Usability
Social Media Marketing
Search Engine Marketing (SEO & PPC)
Creative Content
CRM & Email Marketing
Viral Marketing
Conversion Rate Optimisation
Web Analytics
Commercial Media Sales
Direct Marketing

Barry Hand’s Experience

Marketing Manager

lastminute.com

(Privately Held; Leisure, Travel & Tourism industry)

June 2008 — Present (1 year 6 months)

Marketing manager for lastminute.com in Ireland. Driving sales across travel & lifestyle products.

Key Website:

- lastminute.ie
Head of Digital Marketing

Elucidate

(Internet industry)

January 2008 — June 2008 (6 months)

Responsible for devising online marketing strategies to meet the specific objectives of a wide variety of Elucidate clients during contract period.

Bringing the benefit of my extensive experience in interactive and online media to this Dublin based agency.

Key Websites:

- AnPost.ie
- EircomPhoneWatch.ie
Online Marketing Manager

Digiweb

(Privately Held; Information Technology and Services industry)

November 2006 — December 2007 (1 year 2 months)

Online marketing manager for Irish ISP - Digiweb Ltd.

Responsible for web site traffic growth, web site UI, online sales and customer relationship marketing across Digiweb's consumer & business services.

Key Websites:

- www.Digiweb.ie
- Hosting.Digiweb.ie
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Winner of ICT Communications Company of the Year 2007, and Deloitte Technology Fast 50 Award winner in 2006 & 2007
Head of Web Development & Online Sales

O'Callaghan Insurances

(Insurance industry)

June 2003 — October 2006 (3 years 5 months)

Website development & online marketing of for O'Callaghan insurances porfolio of insurance & product website.

Key Websites:

- QuoteMe.ie
- QuoteLine.ie
- OCI.ie
- MyHols.ie

Barry Hand’s Education

Dublin Business School

Master of Arts (MA) in Marketing , 2009 — 2011 (expected)
Dundalk Institute of Technology

Bachelor of Science (Honours) in Computing in Information Technology Management , 2000 — 2004